In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Abogados Now, Hugo Gomez. Hugo's journey commenced with the launch of Abogados Now, a platform aimed at Spanish digital marketing for attorneys, designed to connect legal services with the growing Hispanic market in the United States. He then expanded his efforts to Hyundai Now, which serves various sectors, including travel, entertainment, medical, and hospitality. His objective is to connect US businesses with the Hispanic market, which comprises 20% of the country's population. Hugo highlighted the rapidly expanding Hispanic population across the US, particularly in states not traditionally known for significant Hispanic communities. He stressed the importance of understanding this demographic evolution for businesses aiming to remain competitive. Hugo also noted the shift in Hispanic consumer behavior, with high engagement in mobile usage, video streaming, and social media, presenting a fertile ground for digital marketing. In exploring avenues for market expansion, Hugo discussed the potential of partnerships, including white-label partnerships, open partnerships, super-affiliates, and referral and affiliate agreements. His team is proficient in navigating the complexities of the Hispanic market, a high-demand skill.

About Hugo Gomez:

Hugo E. Gomez stands at the forefront of Abogados NOW, a pioneering national Spanish marketing agency dedicated to helping attorneys reach underrepresented communities. By initiating high-performing, cost-effective digital marketing campaigns in Spanish, Hugo and his team strive to elevate awareness within Spanish-speaking communities, enabling law firms to expand their clientele. This innovative approach bridges a significant gap within the legal industry. It empowers firms to connect with a broader audience that has yet to be largely overlooked. Hugo was driven by a passion for empowering those lacking representation, recognizing a crucial void in the legal sector's approach to Spanish-speaking clients. By leveraging his extensive experience in digital marketing and his profound understanding of the Spanish-speaking demographic, he crafted bespoke marketing strategies tailored for legal professionals. Under his guidance, Abogados NOW transcends traditional marketing boundaries by embodying advocacy for justice and a commitment to cultural sensitivity. The agency's success under Hugo's leadership has established it as the go-to partner for law practices aiming to engage with Spanish-speaking communities, thus fostering accessibility to legal services for those in dire need.

Key Points from the Episode:

• Evolution of the Hispanic marketing world
• Services provided by Abogados Now and Hyundai Now
• Rapid growth of the Hispanic population in the US
• Importance of understanding the demographic shift
• Hispanic market's digital media consumption
• Potential partnerships with other marketing agencies
• Tailoring marketing strategies to local Hispanic markets
• Focus on medical and financial sectors
• Influence of historical country of origin on personal finance
• Competitive edge in targeting Spanish-speaking clients

About Abogados Now:

Abogados NOW empowers law firms to significantly increase their caseload by authentic marketing to Hispanic communities both locally and statewide. By leveraging deep cultural expertise and implementing bespoke strategies, they ensure that attorneys reach their target demographic more effectively and secure a strong and predictable return on investment (ROI). This focus on genuine engagement and understanding of Hispanic culture stands at the core of their approach, making them a unique partner in the legal marketing landscape. The services provided by Abogados NOW are meticulously tailored to align with the specific business objectives of each law firm. By offering personalized pricing and program recommendations from their comprehensive suite of services, they cater to the diverse needs of legal practices aiming to connect with Hispanic communities. This customization ensures that every law firm can optimize its marketing efforts to achieve the best possible outcomes, reinforcing Abogados NOW's commitment to driving success for its clients through targeted and culturally aware marketing solutions.

Tweetable Moments:

03:46 - "If you really want to grow, you can just tap into the Hispanic market to find almost a shortcut to a new audience."

Links Mentioned in this Episode:

Want to learn more? Check out Abogados Now’s website at https://www.abogadosnow.com/ Check out Abogados Now on LinkedIn at https://www.linkedin.com/company/abogados-now/ Check out Abogados Now on Facebook at https://www.facebook.com/abogadosnow/ Check out Abogados Now on Twitter at https://twitter.com/abogados_now Check out Abogados Now on Instagram at https://www.instagram.com/abogadosnow/ Check out Hugo Gomez on LinkedIn at https://www.linkedin.com/in/bilingualmarketing/

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