It's not hard to write a good advertisement for staff. And most of your competitors' ads are so poorly written that, with a little care, yours will stand out like a beacon. The secret is to offer benefits that match the desires of the people you want to hire. Don’t just talk about what you want, but list in detail the benefits you offer that will appeal to applicants. These are much more than just ‘good pay’. although that’s important.

In this podcast Ken Burgin tells you how to get into the mind of an applicant, and put together ads that will get the phone ringing. This works for chef employment, front of house staff and managers - each of these groups have their own requirements and expectations you need to meet. Make use of the Profitable Hospitality Staff Management department and the Staff Management Downloads - we've got your employee management needs covered!