In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Executive Officer of Iroc Marketable Business Solutions, Cori Fonville Foster. Cori's expertise lies in helping her clients maximize their potential by leveraging what they already have. During our conversation, she detailed how her company specializes in providing affordable marketing and sales solutions tailored specifically for coaches and consultants. The key takeaway from Cori's approach is the emphasis on utilizing existing resources and networks. This strategy is cost-effective and ensures that clients are making the most of their current assets. One of Cori's first steps with her clients is conducting a thorough audit of their existing resources. This process involves deep diving into the tools and networks they already have and developing strategies to optimize them. By doing so, clients can avoid the trap of constantly seeking new solutions and instead focus on enhancing what's already working for them. Cori shared compelling examples of how she has guided clients to tap into untapped resources. She recounted stories of clients who had significant, yet underutilized, audiences and networks. By understanding the target audience's preferences and behaviors, Cori helps her clients craft a plan that resonates with their market, increasing engagement and sales.

Key Points from the Episode:

• Introducing Cori Bonneville Foster, CEO of iRoc Marketable Business Solutions.
• Highlighting Cori's expertise in affordable marketing and sales solutions for coaches and consultants.
• Focusing on leveraging existing networks and resources for achieving marketing and sales objectives.
• Showcasing examples of Corey's work with clients and the exploration of untapped opportunities.
• Detailing Cori's journey from healthcare to entrepreneurship.
• Prioritizing support for businesses within their first five years.
• Stressing the value of open and honest discussions with clients to ensure alignment on goals and strategies.

About Cori Fonville Foster:

Cori Fonville Foster, founder of IROC Marketable Business Solutions, shifted from a medical career due to Uveitis to entrepreneurship. She identified a gap in affordable marketing solutions for small businesses and launched her company, initially offering virtual assistant services. This evolved into a full-service marketing and coaching firm, focusing on strategic planning and practical marketing strategies. Despite personal challenges, her resilience and adaptability have allowed her to support small businesses across the U.S. and internationally. Cori's expertise includes business planning, marketing, and empowerment coaching, making her a valuable resource for entrepreneurs seeking to enhance their business performance. Known for her effective communication and insightful coaching, Cori helps clients achieve their business goals and improve their confidence in the business world.

About Iroc Marketable Business Solutions:

IROC Marketable Business Solutions is a minority, woman-owned agency that provides budget-conscious marketing solutions to foster business growth. The agency specializes in delivering customized marketing and branding strategies to business owners keen on taking their enterprises to the next level. With a team of seasoned marketing experts, IROC Marketable Business Solutions offers comprehensive support in social media management, website development, email marketing, and business coaching, all tailored to meet its clients' unique needs and aspirations.

Tweetable Moments:

10:33 - "There is a very simple line between those businesses that will be successful and those that will not, and that does have to do with the idea of being adaptive and being willing to pivot."

Links Mentioned in this Episode:

Want to learn more? Check out Iroc Marketable Business Solutions website at https://www.irocmarketablebusinesssolutions.com/ Check out Iroc Marketable Business Solutions on Facebook at https://www.facebook.com/IROCMBS Check out Iroc Marketable Business Solutions on Twitter at https://twitter.com/Cori_Iroc88 Check out Iroc Marketable Business Solutions on Instagram at https://www.instagram.com/irocmbs Check out Cori Fonville Foster on LinkedIn at https://www.linkedin.com/in/cori-fonville-foster-72750ba8/

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