Marketing mentality. Ryan Foland speaks with Shakira Brown, an expert in PR and branding. the CEO of SMB Strategic Media, a public relations, branding and website consultancy group that create cutting edge marketing strategies for small businesses. She teaches techniques on how to get yourself in front of the right people to build your business. In this energetic talk, Ryan and Shakira talk about what professional speakers can do to get more bookings. From setting your mentality to marketing, this podcast outlines how to find the events that will help you add to your bottom line. Listen to this podcast to find out: - How to be your own PR agent, and use your inner tenacity to get more speaking opportunities. - Why content and branding are the two most important factors in getting more bookings. - Why storytelling is an essential part of presenting, and how to weave stories in to make your message stick. - The surefire way to get more clients (Spoiler: Get very clear on exactly how you can help them.) - Why you need to be able to adapt your niche message and topics to suit the needs conference.