In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Managing Director & Founder of Five in a Boat Limited, Jules Herd. Jules explained how the role of communication agencies like Five in a Boat has shifted from traditional communications to more of a business consultancy. They help scale-up companies secure funding by advising them on investment and ensuring they have a presence in important publications and platforms like Forbes and TechCrunch. In addition to this, they also assist with reputation management, crisis communication, and product launches. Jules emphasized the importance of being proactive in managing reputation and shared an example of how they helped a client in the gaming industry navigate challenging times. One of the key topics she discussed was the relevance of communication strategy for early-stage businesses. Jules explained that early-stage companies can become thought leaders in their industries by effectively communicating their unique offerings. She suggested that companies should hire an agency like Five in a Boat from the start, but only if their product is ready and they are in the right headspace to utilize communication professionals effectively.

Key Points from the Episode:

• Introduction of Jules Herd, Managing Director of Five in a Boat
• Overview of Five in a Boat's services as a strategic communications agency
• Shift from traditional communications to business consultancy
• Assistance with securing funding, reputation management, crisis communication, and product launches
• Importance of proactive reputation management and a case study in the gaming industry
• Relevance of communication strategy for early-stage businesses
• Recommendation to hire an agency like Five in a Boat from the start
• Meaning behind the name "Five in a Boat" representing teamwork and collaboration

About Jules Herd:

Jules Herd, a BA Hons in Public Relations graduate, boasts a 23-year career in communications, notably as the former Global VP of Communications for HTC and Deezer. In 2018, she founded her consultancy, Five in a Boat, after diverse experiences with brands like Microsoft, AMD, Disney, Virgin, Codemasters, and KLM. Passionate about Diversity and Inclusion, Jules advocates for industry equality and addresses fertility issues based on personal experience. A Samaritans contributor, she actively supports families and champions mental health. Beyond Five in a Boat, Jules owns Blind Swan, a globally recognized contemporary gin, co-owns EV Cables, writes for Forbes, and serves as a trustee for charity One in Four. Jules, a married mother of an eight-year-old, balances her professional life with rowing, running, travel, karaoke, and newfound painting skills exhibited on Thortful's website post-lockdown.

About Five in a Boat Limited:

Five in a Boat is an independent London-based communications consultancy with extensive international experience, specializing in delivering impactful results for brands. Their approach prioritizes clarity in goals, meaningful audience engagement, freedom for innovation, and building effective teams. The consultancy challenges the status quo with an innovative and collaborative mindset, simplifying complexities and striving to understand clients' businesses thoroughly. Founded by a former Global Vice President of Communications for HTC and Deezer, Five in a Boat draws on 18 years of expertise in developing communication strategies for leading brands. The seasoned communications experts team aims to elevate other brands by applying their wealth of experience to push communication strategies to new heights. With a commitment to turning challenges into opportunities, Five in a Boat is dedicated to driving strong brand awareness and engagement for successful business growth.

Tweetable Moments:

12:19 - "If it isn't going to deliver something that is absolutely aligned with whatever your core objectives are, it's a pointless exercise. Don't bother."

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Links Mentioned in this Episode:

Want to learn more? Check out Five in a Boat Limited website at https://www.fiveinaboat.com/ Check out Five in a Boat Limited on LinkedIn at https://www.linkedin.com/company/fiveinaboat/ Check out Five in a Boat Limited on Twitter at https://twitter.com/fiveinaboat Check out Five in a Boat Limited on Instagram at https://www.instagram.com/fiveinaboat/ Check out Jules Herd on LinkedIn at https://www.linkedin.com/in/juliaherd/ Check out Jules Herd on Twitter at https://twitter.com/julesyherd Check out Jules Herd on Instagram at https://instagram.com/julespinacolada?igshid=MzRlODBiNWFlZA==

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