In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with  Business Strategy Consultant, Founder & CEO  of Conquer Your Business, Erin Marcus. Erin emphasized the importance of creating a client acquisition system on the front end of a business. This is an aspect that many businesses overlook, leading to struggles with consistently attracting and acquiring new clients. This lack of a predictable system can impact cash flow and make business owners question their abilities and offerings. Erin pointed out that being good at the core business does not necessarily translate to knowing how to build a client acquisition system. She also highlighted the importance of adapting and evolving the client acquisition system as the market and business owner change. Erin shared her experience reframing her perspective on social media to make it work for her thought leadership and content creation business. She sees social media as a platform to educate and help people, ultimately leading to client relationships. Her approach is centered around reverse engineering, where she helps business owners define their goals and build a foundation with a unique value proposition. Erin explained that their goal is to help solopreneurs and entrepreneurs transition into business ownership, comparing it to crossing a bridge. She mentioned that many people have misconceptions about the journey, thinking it's easy when it can be challenging and chaotic.

Key Points from Episode:

• Introduction of Erin Marcus, founder and CEO of Conquer Your Business
• Importance of creating a client acquisition system for businesses
• Struggles of consistently attracting and acquiring new clients
• Impact of a lack of a predictable system on cash flow and business owner's confidence
• Adapting and evolving the client acquisition system as the market and business owner change
• Erin's personal experience reframing social media for his business
• Reverse engineering approach to defining goals and building a unique value proposition
• Importance of balance between growth and nurturing in business
• Erin's podcast "Ready Yet" and its focus on personal growth and motivation
• Advice on attracting more people to your business without using spammy tactics

About Erin Marcus:

Erin Marcus, the Founder & CEO of Conquer Your Business, is a seasoned expert in crafting effective business and branding strategies that propel entrepreneurs toward building thriving six and seven-figure enterprises. With over two decades of experience in mentoring, training, teaching, and coaching, Erin specializes in guiding individuals stuck in the transition from solopreneurs to successful business owners. She emphasizes the importance of establishing a solid brand identity that transcends quick fixes, focusing on long-term growth rather than mere transactional approaches. Erin excels in helping clients unleash their full potential by asking pertinent questions, actively listening, and discerning unspoken cues. Her unique ability lies in tailoring foundational success principles to suit each individual's strengths and challenges. Through her guidance, entrepreneurs learn to envision and achieve the business they truly desire, overcoming limitations and realizing possibilities they might not have dared to dream of.

About Conquer Your Business:

Conquer Your Business specializes in crafting tailored brand and business strategies designed to elevate entrepreneurs to multiple six and seven-figure success. They offer a haven for driven business owners seeking customized approaches for sustained growth, emphasizing the importance of moving beyond generic "insta-tactics." Instead, they focus on developing cohesive, engaging, and high-demand brands supported by sustainable business practices that optimize efforts for maximum returns. Conquer Your Business understands the frustration entrepreneurs experience when they sense untapped potential yet struggle to achieve it. They provide strategic guidance and hands-on implementation support, eschewing ineffective programs and courses. Entrepreneurs can schedule a strategy call with their team to explore how Conquer Your Business can help them achieve their business goals effectively and efficiently.

Tweetable Moments:

16:12 - "The marketplace is much smarter now and we're not going to fall for the tactics that worked 2 or 3 years ago because we know everybody knows we're not fooling anybody."

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Links Mentioned in this Episode:

Want to learn more? Check out Conquer Your Business at https://conqueryourbusiness.com/ Check out Conquer Your Business on LinkedIn at https://www.linkedin.com/company/conquer-your-business/ Check out Conquer Your Business on Facebook at https://www.facebook.com/ErinMarcusConquerYourBusiness Check out Conquer Your Business on Twitter at https://twitter.com/universalacct Check out Erin Marcus on LinkedIn at https://www.linkedin.com/in/erinmarcusconqueryourbusiness/ Check out Erin Marcus on Instagram at https://www.instagram.com/erinmarcusconqueryourbusiness/ Check out Erin Marcus on Twitter at Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

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