Own Your Story. Ryan Foland speaks with John Lawson, an international speaker who with a wealth of knowledge on online retailing and digital marketing. He has been called one of the Top 100 Small Business Influencers in America, and uses his expertise to teach speakers how to build a business sharing their message with the world. Ryan and John talk about how you can start making more money as a speaker. They offer practical advice on how to become an authority, pitch yourself effectively, build a sales funnel and start adding to your bottom line. Listen to this podcast to find out: - How to speak with authority and why you need to find the right audience for your message (and speaking style) - Why you can’t count on only speaking to make money, and need to develop multiple streams of revenue - Practical techniques for dealing with pre-stage nervousness that you can try before your next talk. - Ideas on how to have a clear sales funnel. Make it easy for people to give you money. -Why your branding is important, and how to create a brand people can relate to.