In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Business Coach & Consultant of Cassa Grant Communications, Cassa Grant.

Cassa Grant is not your typical leadership coach. She works with offbeat leaders, focusing on psychographics rather than demographics. Her clients have unique identities and a sense of adventure in their business. Depending on the stage of their business, Cassa tailors her approach to meet their needs.

By working with offbeat leaders, she effectively communicates who she works best with. Cassa has noticed a pattern of attracting people inspired by her eclectic background and adventurous spirit. She believes imposter syndrome often arises because traditional systems are not designed for offbeat leaders. By embracing her personality and experiences, Cassa has attracted the right clients who resonate with her approach.

Casa explained her approach to working with leaders, offering different programs based on their needs. She starts with a 15-minute meeting to determine if they are a good fit and then proceeds with a two-hour session to give them a taste of coaching with her.

Based on this session, she recommends her business or leadership programs, focusing on foundational elements and value-adding activities. Depending on the leader's needs, she addresses various areas such as delegation, conflict management, communication, and storytelling.

Casa highlighted the significance of resilience and self-reflection in learning from experiences and transforming oneself. She also discussed the impact of emotional regulation on leadership and the importance of prioritizing self-care as a leader.

Key Points from the Episode:

• Cassa's approach to working with offbeat leaders
• Importance of working with the right clients
• Cassa's experience in Antarctica and its lessons for entrepreneurship
• Importance of self-care and emotional regulation in leadership
• Cassa's approach to working with leaders and offering different programs
• Importance of seeking appropriate feedback and support
• Cassa's personal experience with coaching and its transformative impact

About Cassa Grant:

Cassa Grant is a seasoned business coach, consultant, trainer, and speaker specializing in brand and leadership development for small to mid-sized organizations. With over two decades of experience in the leadership field, Cassa brings a wealth of knowledge to her clients. Her corporate training expertise spans various areas, including goal achievement, ownership, culture, communication, and leadership.

Cassa's unique blend of brand and storytelling strategy, performance coaching, and subconscious mindset work sets her apart. She helps businesses boost their performance, enhance engagement, and ultimately increase profits through these techniques. Cassa's approach isn't just theoretical; she lives by the concepts she teaches, ensuring practical and impactful results for her clients.

In addition to her impressive career, Cassa's adventurous spirit shines through as she shares her experiences of traveling the world and working in Antarctica, adding an intriguing dimension to her professional journey.

About  Cassa Grant Communications:

Cassa Grant Communications understands the power of storytelling in defining and strengthening a brand's identity. With a core belief that "Your stories define your brand," they specialize in crafting narratives that resonate with authenticity, significance, and relevance.

In today's competitive market, connecting with customers personally is crucial, and Cassa Grant Communications excels at achieving this through its storytelling expertise. By shaping and controlling the stories about a brand, they enable businesses to establish genuine connections with their target audience.

This approach caters to the desires of modern consumers who seek authentic and meaningful interactions with the brands they support. Cassa Grant Communications empowers businesses to meet these customer expectations, helping them stand out and thrive in an increasingly competitive landscape. Their dedication to storytelling as a means of brand communication sets them apart as a valuable partner in marketing and communication.

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Links Mentioned in this Episode:

Want to learn more? Check out Cassa Grant Communications website at

https://www.cassagrant.com/

Check out Cassa Grant on LinkedIn at

https://www.linkedin.com/in/cassagrant/

Check out Cassa Grant on Instagram at

https://www.instagram.com/cassagrant/

Check out Cassa Grant on Twitter at

https://twitter.com/cassa_grant

Check out Cassa Grant on Facebook at

https://www.facebook.com/cassagrantcoaching/

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