In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & Founder of Eyeful Media, Antonella Pisani. One of the key insights Antonella shared was the importance of balancing instant gratification with long-term strategies like SEO. She emphasized the need to focus on reducing the cost of acquisition and understanding the lifetime value of a customer. She also highlighted the significance of customer satisfaction and the use of net promoter score to gauge client happiness. Antonella advises business owners to invest in these fundamental aspects of their business to maintain a solid foundation. Regarding B2B growth, Antonella underscored the importance of content creation, thought leadership, and effective messaging. She stressed the need to stand out in saturated channels like email and to focus on empathizing with customers' problems and providing solutions. Antonella also shared her thoughts on leadership and management. She believes in adapting one's management style to different types of employees, rather than imposing a one-size-fits-all approach. She also addressed the challenge of delivering negative feedback and the tendency for some managers to be too soft in their approach. Antonella believes constructive criticism is essential for personal and professional growth, and encourages employees to seek feedback from mentors or executive coaches.

Key Points from the Episode:

• Assisting companies in scaling their presence and selling through marketplaces
• Working with private equity firms during due diligence process
• Importance of reducing cost of acquisition and balancing instant gratification with long-term strategies like SEO
• Understanding lifetime value and customer satisfaction, utilizing net promoter score
• Importance of content creation, thought leadership, and effective messaging in B2B growth
• Adapting management style to different types of employees
• Importance of constructive criticism and seeking feedback from mentors or executive coaches
• Maintaining professional boundaries and finding alternative outlets for venting within the workplace

About Antonella Pisani:

Antonella Pisani is the visionary founder and CEO of Eyeful Media, a cutting-edge digital marketing and consulting firm in Dallas. Launched in 2017, Eyeful Media has garnered remarkable success through organic referrals, securing a spot among the top 11% on the Inc. 5000 list for two consecutive years. With a staggering 1178% growth rate, the company stands out as one of America's fastest-growing private enterprises. Committed to both business excellence and community impact, Antonella leads by example. She directs 5% of Eyeful Media's profits to charitable causes, supporting organizations like Community Partners of Dallas, Dwell with Dignity, and The North Texas Food Bank. Antonella's involvement extends to advisory roles, including The North Texas Food Bank Advisory Council and the Dwell with Dignity Board of Directors. Emphasizing a progressive and balanced work culture, Eyeful Media's remote team spans 16 states and 23 cities, contributing expertise from diverse backgrounds. Antonella's 25-year experience in marketing and digital realms, including roles at Proflowers, Guitar Center, JCPenney, and Fossil, showcases her profound industry knowledge. An accomplished polyglot, Antonella's multilingualism and passion for travel enrich her leadership and personal pursuits, while her rescue pup, Riley, adds a touch of canine charm as the company's "Chief Security Officer."

About Eyeful Media:

Eyeful Media is a dynamic digital marketing and consulting firm specializing in enhancing the online revenue and digital presence of mid-sized companies. Garnering consecutive Inc. 5000 placements, the firm consistently ranks within the top 11% (2021, 2022) and secures recognition as Adweek's Fastest-Growing Agency (#13 overall, #5 West/Southwest, #6 digital, #5 woman-led, #5 minority-led). Distinguished by its client-centered approach, Eyeful Media exclusively recruits seasoned marketers, streamlining interactions by eliminating account managers. Services encompass SEM, Shopping, SEO, Paid Social, and Marketplace management, bolstered by Shopify Plus partnership. The firm's ethos revolves around practical growth strategies aligned with contemporary trends, championing data-driven decisions and media buying over fleeting trends. Comprising former in-house and agency experts, the team empowers clients seeking impactful marketing without building an extensive in-house team. Eyeful Media's work is dedicated to client growth, eschewing self-promotion for tangible results. Embracing diverse industries, approximately 60% of clients are B2C, and 40% are B2B, underscoring their adaptability and broad expertise.

Tweetable Moments:

10:13 - "Go hire people smarter than you, as many as you can possibly find that join your team."

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Links Mentioned in this Episode:

Want to learn more? Check out Eyeful Media website at https://www.eyefulmedia.com/ Check out Eyeful Media on LinkedIn at https://www.linkedin.com/company/eyefulmedia/ Check out Antonella Pisani on LinkedIn at https://www.linkedin.com/in/antonellapisani/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

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