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164 – Retaining Customers To Increase Profitability
Publisher |
MouthMedia Network
Media Type |
audio
Categories Via RSS |
Arts
Design
Fashion & Beauty
Visual Arts
Publication Date |
Mar 01, 2018
Episode Duration |
00:42:09

Richard R. Shapiro is the Founder and President of The Center For Client Retention. Richard has spent decades studying how to keep customers coming back to stores. This is rather important, considering how much it costs to get them in the door in the first place.

“I’m a believer in technology, as long as it enhances the customer relationship.” – Richard R. Shapiro

Richard is the author of two books on the subject, The Welcomer Edge: Unlocking The Secrets To Repeat Business and The Endangered Customer: 8 Steps To Guarantee Repeat Business.

“When you have a relationship, it’s not a guarantee, but it is kind of that glue that helps retain that customer.” – Richard R. Shapiro

The conversation covers both brick and mortar and e-commerce strategies and brings up powerful insights about how to bridge those experiences well.

Retaining Customers References:

Richard R. Shapiro is the Founder and President of The Center For Client Retention. Richard has spent decades studying how to keep customers coming back to stores. This is rather important, considering how much it costs to get them in the door in the f...

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