In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO and Founder of Lone Fir Creative, Tyler Pigott. Tyler started the conversation by emphasizing the importance of meeting clients where they are. He pointed out that brands that try to do everything are not winning anymore. Instead, the key to success lies in being specific about the problem you solve for clients. He stressed the need to define and hone in on your brand's message and then roll that message across all digital and physical properties. This approach ensures that potential clients receive relevant content, as sending them to something irrelevant will yield little success. Tyler also touched on the changing dynamics of trust in the business world. He noted that while trust in larger brands has diminished, trust in individual humans still exists. Therefore, building trust around personalities and amplifying their stories is crucial. He concluded this part of our discussion by stating that adjusting expectations and recognizing that building relationships take time is essential. Blasting everyone with sales messages is ineffective in today's noisy and competitive market. Instead, it's necessary to earn the right to engage with potential clients through value-added touchpoints.  

Key Points from the Episode:

• Importance of meeting clients where they are and having a specific focus in HubSpot
• Being specific about the problem you solve for clients
• Defining and honing in on your brand's message
• Sending relevant content to potential clients
• Building trust around personalities and amplifying their stories
• Adjusting expectations and recognizing that building relationships takes time
• Lone Fir Creative's niche in the edtech space
• Helping companies fully utilize the HubSpot platform

 

About Tyler Pigott:

Tyler Pigott is a seasoned professional with a diverse marketing, communications, and sales background spanning over two decades. As the founder and CEO of Lone Fir Creative, a digital marketing agency, he has honed his expertise in driving business growth through innovative strategies. Alongside his entrepreneurial endeavors, Tyler has become a sought-after business coach and a compelling speaker. With a genuine passion for supporting fellow business leaders, Tyler offers invaluable insights to propel their ideas forward. Notably, his ability to blend analytical thinking with creative problem-solving has rapidly implemented new and effective strategies. He has successfully built a thriving all-remote business as a testament to his skill and adaptability. Tyler Pigott's impressive track record and dedication to empowering others make him highly regarded in marketing and business communities.  

About Lone Fir Creative:

Lone Fir Creative is a dynamic team of business-minded creatives who profoundly understand marketing's true purpose: achieving ambitious revenue targets and fostering brand growth. As a digital marketing agency, Lone Fir Creative leverages its expertise to craft innovative strategies that drive tangible results for businesses. With a keen eye on the bottom line, the agency approaches marketing as a strategic tool, aiming to generate meaningful returns on investment for its clients. By combining creativity and analytical thinking, Lone Fir Creative ensures that each marketing initiative is captivating and compelling, resonating with target audiences while delivering measurable success. With a focus on helping businesses thrive and achieve their goals, Lone Fir Creative has earned a reputation as a reliable and results-oriented partner in the competitive landscape of modern marketing.  

Tweetable Moments:

04:22 - "I think it's important to recognize just that it's changed and so you do have to earn that relationship which then takes time." 11:38 - "We've been writing content for years, so there's a lot of content on there."  

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Links Mentioned in this Episode:

Want to learn more? Check out Lone Fir Creative website at https://www.lonefircreative.com/ Check out Lone Fir Creative on LinkedIn at https://www.linkedin.com/company/lone-fir-creative/ Check out Tyler Pigott on LinkedIn at https://www.linkedin.com/in/tylerpigott/ Check out Tyler Pigott on Instagram at https://www.instagram.com/tylerpigott/ Check out Tyler Pigott on Twitter at https://twitter.com/tylerpigott Check out Tyler Pigott on Facebook at https://www.facebook.com/tylerpigott Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!  

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