In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & CEO of Vanquish Media Group, Chase Friedman. Chase Friedman, the founder and CEO of Vanquish Media Group, talked about the world of strategic brand marketing and development and how purpose-driven organizations can profit with purpose. Chase's journey began in the realm of independent filmmaking, where he honed his skills in storytelling. However, he soon realized that even the most compelling story could fall flat without the right deployment and connection to the audience. This revelation led him to create Vanquish Media Group. This company focuses on creating great content and storytelling and using digital marketing tools and techniques to ensure that the message reaches and impacts the audience. Chase finds the most joy in working with small to medium-sized businesses and thought-leader entrepreneurs. He enjoys getting involved with the CEO, founder, and executive team, as they tend to be agile, nimble, and transparent. He prefers working with smaller companies because it allows him to make a more significant impact and bring about foundational change and clarity.  

Key Points from the Episode:

• Focus on purpose-driven organizations and businesses
• Importance of brand purpose and values in driving business growth
• Three sequential steps: discovery, identity, and growth
• Type of clients that Chase works with at Vanquish Media Group
• Requirements for potential clients: size and budget are not the only factors
• Preference for working with small to medium-sized businesses and thought leader entrepreneurs
• Emphasis on profit and purpose as core tenets
• Ways to learn more about Vanquish Media Group: website, brand assessment, ebooks, blogs

 

About Chase Friedman:

Chase started his career as a storyteller, writing-directing-producing independent films, television and commercials before focusing his passion exclusively on brand marketing. In 2016, Chase founded Vanquish Media Group to elevate premium brand content with digital marketing activation to cut through the ‘white noise’ of the digital landscape and inspire deeper connections with audiences and stakeholders. He has guided a diverse array of clients across multiple industries, from subject matter experts (Aisha Bowe, John Rogers, Hamse Warfa) to lean-startups (iNDIEFLIX, RL Leaders, Lightbeam), Fortune 500’s (HP, Acer, People) and non-profits (Brain Aneurysm Foundation, The Lawfare Project, Future of School), providing strategic brand leadership and management to unlock sustainable business growth and societal impact. With over 1,500 branded content assets produced, 500 Million cumulative views, and +$45MM generated in sales and donations, there is proof that you can do good AND do well. His mission continues as a member of 1% for the Planet and serving on the Board of Advisors for the non-profit Film2Future foundation. Chase also serves as a Fractional CMO guiding organizations towards more significant profit with purpose. A South Florida native, Chase earned his bachelor’s degree from the University of Florida. He has resided in Los Angeles for 15 years with his wife and kids, Jack and Ella – and his trusty companion, Regis the Beagle. He also enjoys dabbling in the culinary arts and mixology, and you can often find him seizing the great outdoors, snowboarding, rock climbing and wakeboarding.  

About Vanquish Media Group:

Vanquish Media Group is a dynamic digital branding and marketing collective expertly catering to emerging brands and startups across various entertainment, lifestyle, tech, and eCommerce sectors. Its mission is to cultivate a unique, persuasive brand identity that bolsters brand awareness, engagement, and conversion. Through an expert blend of creative narrative and digital media insight, they deliver targeted solutions that are both budget-friendly and results-driven. Their team comprises brand strategists, designers, social media experts, and content creators supported by a network of digital influencers. Their customized, tailored approach offers a unique array of tools aligned with each client's goals.  

Tweetable Moments:

03:16 - "We're in this really interesting movement in age where a commitment to brand purpose, standing behind something, standing behind a purpose of value is proven to drive business growth." 12:44 - “I like being able to really impact foundational change and clarity and that oftentimes comes a little bit easier with more of a small to medium-sized business or a thought leader that has been an expert in their field for a number of years and it's time for them to scale and how do I reach more people, impact more lives, grow my sort of personal professional brand, that's kind of the ideal size and mix.”  

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Links Mentioned in this Episode:

Want to learn more? Check out Vanquish Media Group website at https://vanquishmediagroup.com/ Check out Vanquish Media Group on LinkedIn at https://www.linkedin.com/company/vanquishmediagroup/ Check out Vanquish Media Group on Instagram at https://www.instagram.com/vanquishmediagroup/ Check out Vanquish Media Group on Vimeo at  https://vimeo.com/vanquishmediagroup Check out Chase Friedman on LinkedIn at https://www.linkedin.com/in/chase-friedman Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!  

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