The term “storytelling” gets thrown around so much, that it often loses its meaning in the marketing world. In fact, how often do you, as a PR professional, stop to think about the stories that you tell journalists about the brand you represent?  Our guest today, Park Howell, is a storytelling evangelist who wants PR’s to understand what TRUE storytelling is, why it’s imperative in your work, and how to apply proven principles to ensure you’re always telling impactful stories about your brand.

In this episode, you’ll learn...

• The ‘And, But & Therefore’ (aka the ABT) narrative framework
• The 5 primal elements of storytelling
• How to incorporate these storytelling principles into your PR work