Podknife - 16.6: Building Your Brand by Writing Excuses

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16.6: Building Your Brand

Podcast |: Writing Excuses
Publisher |: Brandon Sanderson, Mary Robinette Kowal, Dan Wells and Howard Tayler
Media Type |: audio
Podknife tags |: Business,; Careers,; Writing
Categories Via RSS |: Arts,; Books,; Business,; Careers
Publication Date |: Feb 07, 2021
Episode Duration |: 00:18:27

Your Hosts: Dan, Erin, Brandon, and Howard Branding, in marketing terms for writers, is the process of establishing a recognizable identity—a brand— for you and your works in the marketplace of readers, and people who buy things for readers. In this episode we talk about what our brands need to be doing for us, and how we go about getting them to do that. Credits: This episode was recorded by Marshall Carr, and mastered by Alex Jackson

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