Any 90’s kid knows this game from getting either Red, Yellow or Blue game cartridge for their Gameboy. Or maybe you played the card game and winning the epic Mewtwo in a battle with your friends at recess was your jam. Either way, Pokèmon was a game that everyone would play and talk about.

Fast forward nearly over 25 years to 2016.

Pokèmon Go is the new rage with an added twist. Rather than move your thumbs to guide a digital character across the map, you now have to physically move around to catch ’em all. Your world is your map.

Mark Fidelman and I take a look at Pokemon Go, the craze, the opportunities and the future of Augmented Reality.

Here are the articles mentioned in the podcast:

Wall Street Journal: In ‘Pokémon Go’ Craze, How Much Profit Does Nintendo Capture?

New York Times: go-millennials-first-nostalgia-blast.html?_r=0"> Pokemon Go, Millennials First Nostalgia Blast

Wired: Pokemon Go Might Just Be the Perfect Dating App

The Guardian: Is Pokemon Go the Solution to Americas Obesity Problem

Telegraph: More People Search for Pokemon Go than Porn

Financial Times: Advertisers' Set for Piece of Pokemon Go Action

Gizmodo: It Looks Like Pokemon Go is Seeking McDonalds Partnership

Andiamo!

Find Mark here:

YouTube: www.youtube.com/fanaticsmedia

Twitter @markfidelman

Instagram @markfidelman

Mark's Book: SOCIALIZED! Adapt, Evolve, Influence

Mark's Forbes Column: Socialized and Mobilized

About Vincenzo Landino:

Vincenzo Landino is an entrepreneur, speaker and host of the Brand Boost Podcast. Vincenzo is the the co-founder and Creative Director of Aftermarq, a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

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