WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Bari Baumgardner is the founder of SAGE Events. Bari has been in events since the 90s and has worked with some of the biggest names in business. When Tony Robbins was figuring out how to build his legendary virtual event stadium, he got in touch with Bari. In this episode, you’ll learn: How to create a perfect event The perfect event format The costs associated with an event How you can earn revenue outside of ticket sales Full transcript and show notes Follow Bari on Instagram / Facebook / YouTube Bari's Website TIMESTAMPS 00:00 - She Generated $500 MILLION in 2 YEARS 01:32 - Live Events are High Stakes 02:33 - “The Big Why” Exercise  06:54 - How Early Should I Plan for an Event? 09:40 - In-Person Event Costs and Cash Flow 14:26 - Location and Time Cost Differences 16:33 - Travel Considerations 19:58 - Budgeting for Events 22:17 - Be the Authority NOT the Expert 24:46 - The Best Event Length 27:22 - The PERFECT Event Format 31:08 - Events Need a Purpose 36:06 - You Don’t Need Guest Speakers 41:19 - Converting Your Audience for an Event 45:41 - How to Make the Perfect VIRTUAL Event 51:47 - Logistics of Virtual Events 55:13 - How to Limit Audience Distractions 57:06 - The Pressure of Working with Tony Robbins 01:01:23 - Next Steps to Take *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices