Podknife - #133 - Branding Background Music in Stores for Consumers by Business Side of Music

Help
Help

Suggested Topics
- What is Podknife?
  
  Podknife is a curated podcast information and review site designed to be accessible in your browser from any device. We’re working to build the most useful podcast information source available by providing you with as much publicly available information about each podcast in our database as we can find and keeping it as up to date as possible.
- Can I listen to podcasts on Podknife?
  
  Yeah! There's a player at the bottom of the page.
- How can I get my podcast on Podknife?
  
  We’d love to hear about your podcast and consider it for addition. You can suggest your own by logging in and selecting the “Suggest a Podcast” link from the menu. Fill out the form and we’ll take it from there.
- How can I submit a review of a podcast?
  
  To submit a review of a podcast, go to the page of the podcast you want to review and click the "Submit Review" button below the image associated with the podcast. Clicking that button brings you to a new page where you can select a rating between 1 and 5 stars and write a brief review.
- How can I submit a review of a podcast episode?
  
  To submit a review of a podcast episode, go to the page of the podcast whose episode you want to review and find the specific episode you're looking for. Clicking on any episode reveals a "View Episode" button and clicking on that brings you to an episode-specific page where you can find more information displayed about the episode along with a "Submit Review" button. Clicking that brings you to a new page where you can select a rating between 1 and 5 stars and write a brief review of the episode.
- Is there a Podknife app?
  
  Not yet - we're keeping it in the browser at least for now. No app download required to access anything on the site.
- How can I change my display name?
  
  To change your display name, log in to Podknife and select "Account Settings" in the dropdown menu. From the Account Settings page, enter your desired new display name and press the "Save" button to confirm the change.
- How can I change my password?
  
  To change your password, log in to Podknife and select "Account Settings" in the dropdown menu. From the Account Settings page, enter your desired new password in the two fields below "Update Password" and press the "Save" button to confirm the change.
- How can I keep track of all my reviews?
  
  Within the menu, click on "My Profile", you will then be able to check all your reviews for both podcast & episode. You can also check all your favorite podcasts.
- How can I keep track of all my favorited podcasts?
  
  You can find podcasts you’ve favorited displayed on the My Profile page associated with your account (https://podknife.com/profile).
  You can share your My Profile page displaying your favorite podcasts as well as any reviews you’ve written publicly with a link in the form https://podknife.com/users/[displayname] where [displayname] is replaced by your Display Name.
- How can I favorite a podcast?
  
  On each podcast page you’ll find the outline of a star above the podcast title. Clicking this star fills it in and designates the podcast as a favorite (for logged in users) or invites the user to log in or register for an account (for users who are not logged in). You can find favorited podcasts displayed on the My Profile page associated with your account (https://podknife.com/profile).
- How can I register for a Podknife account?
  
  To register, click on the “Register” button in the top right of your browser window (or visit https://podknife.com/users/sign_up). Enter a Display Name to be associated with your account on the site (alongside any reviews you contribute, for example), an Email address to associate with the account and your password (twice for confirmation). Press the “Confirm” button and you should be all set, logged in and ready to review and favorite podcasts as you wish.
- How can I get in touch?
  
  We’d love to hear from you. You can reach us using the Feedback form (https://podknife.com/feedbacks/new) which can be found either in the footer on each page (for users who are not logged in) or in the dropdown menu (for logged in users).
  
  You can also reach us on Twitter by tweeting us @podknife (https://twitter.com/podknife) or on Facebook by messaging us from our page (https://www.facebook.com/podknife/).
- Log In
- Register
- Feedback
- Help
- Privacy Policy
- Terms of Use
© Podknife 2024

Please login or sign up to post and edit reviews.

This episode currently has no reviews.

#133 - Branding Background Music in Stores for Consumers

Podcast |: Business Side of Music
Publisher |: Bob Bender
Media Type |: audio
Podknife tags |: Business,; Interview,; Music
Categories Via RSS |: Arts,; Music,; Music Interviews,; Performing Arts
Publication Date |: Oct 05, 2020
Episode Duration |: 00:31:21

Unlocking music and having it create value in its art form, especially when used in a retail environment is especially critical these days. Ola Sars CEO of Soundtrack Your Brand the world’s fastest-growing music platform for B2B (background music market) shows us how. He feels that the value chain which supplies music has been broken, and the one who is affected by that is the creator of the music, the songwriter.

Ola Sars is a Stockholm based serial entrepreneur active in the music-tech space. He is the Founder and CEO of Soundtrack Your Brand, the world's fastest-growing music-platform for B2B, which he co-founded together with Spotify back in 2014.

Before founding Soundtrack, he was the co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, as well as the co-founder of Pacemaker, the world's first DJ driven music platform.

Ola’s driving force behind his repeated efforts in transforming the music market comes from his conviction that music is undervalued as an art-form and that the music industry offers significant opportunity for value improvement and growth. Through his multiple start-ups in the music-space, he has focused on unlocking that intrinsic VALUE, both in B2C and now in B2B.

The soundtrack provides music for such diverse facilities as bars, restaurants, hotels, grocery stores, churches, gyms, offices, salons, spas, and any environment where there is foot traffic.

Soundtrack Your Brand is designed for you to have the flexibility to create your own playlists from scratch or choose from over 450 already created playlists that fit your needs. They have 50 million tracks in their inventory, which puts them on par with Apple Music and Spotify.

Their services cover such countries as North America, Asia Pacific, Africa, Europe, The Caribbean, Latin America, and the Middle East.

www.soundtrackyourbrand.com

www.soundtrack.fm

ola@soundtrackyourbrand.com

The Business Side of Music ™

Co-Produced & Hosted (by the guy who has a face for podcasting): mail.com/mail/client/ALHYNIv0hxA/dereferrer/?redirectUrl=https%3A%2F%2Fbusinesssideofmusic.com%2Fabout-bob-bender%2F"> Bob Bender

Co-Producer, Creator & Technical Advisor (the man behind the curtain): mail.com/mail/client/6InaWup3AUE/dereferrer/?redirectUrl=https%3A%2F%2Fbusinesssideofmusic.com%2Ftom-sabella%2F"> Tom Sabella

Director of Video & Continuity (the brains of the entire operation): Deborah Halle

Editor (the “ums’ and “aahs’ removal guy who makes us sound good): Mark Sabella

Marketing & Social Media: Kaitlin Fritts

All Around Problem Solver: Connie Ribas

Recorded at: The Bunker in Franklin, TN (except during the COVID 19 pandemic, then it's pretty much done VIA Skype or over the phone, with the exception for those fearless enough to come to Bob Bender’s living room… and there are a few).

Mixed & Mastered at Music Dog Studios in Nashville, TN

Production Sound Design: Keith Stark

Voice Over & Promo: Lisa Fuson

Website: mail.com/mail/client/HpW1k_Hb2O0/dereferrer/?redirectUrl=http%3A%2F%2Fbusinesssideofmusic.com%2F"> businesssideofmusic.com

Stream or Download (free) mail.com/mail/client/HpW1k_Hb2O0/dereferrer/?redirectUrl=http%3A%2F%2Fbusinesssideofmusic.com%2F"> businesssideofmusic.com

To submit to be interviewed: musicpodcast@mail.com

Sponsorship information mail.com/mail/client/-YgeEdWeQkc/dereferrer/?redirectUrl=https%3A%2F%2Fbusinesssideofmusic.com%2Fsponsor-affiliate%2F"> businesssideofmusic.com/sponsor-affiliate/

Join our mailing list for show announcements, career advice, industry discounts, free gifts, and more. mail.com/mail/client/kj_DtdEYpvY/dereferrer/?redirectUrl=https%3A%2F%2Fmailchi.mp%2Fca6874ad61e2%2Ffreebook">Like Free

Special Thanks to Tom Sabella and Traci Snow for producing and hosting over 100 episodes of the original “Business Side of Music” podcast, and trusting us to carry on their legacy.

For our disclaimer and all its details, please click on the applicable link on our website.

This episode currently has no reviews.

Submit Review

This episode could use a review!

This episode could use a review! Have anything to say about it? Share your thoughts using the button below.

Submit Review