Podknife - 130 - The Brand Shattering Stigmas Worldwide by Yeah, That's Probably an Ad

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130 - The Brand Shattering Stigmas Worldwide

Podcast |: Yeah, That's Probably an Ad
Publisher |: Adweek
Media Type |: audio
Podknife tags |: Advertising,; Business,; Creativity,; Design,; Interview,; Management & Marketing,; Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: May 24, 2019
Episode Duration |: 00:26:51

With bold, empowering and award-winning marketing that's rewriting the rules around how periods and women's bodies are portrayed in advertising, Essity (sold under Bodyform, Libresse and other brand names) is defiantly tackling taboos around the globe.

This week, we caught up with brand manager Martina Poulopati and agency partner Nadja Lossgott of AMV BBDO to discuss #BloodNormal and "Viva La Vulva," which won top honors at D&AD shortly after our interview at the London festival.

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