Podknife - 128 - Rise of the Amazon Private Label by Yeah, That's Probably an Ad

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128 - Rise of the Amazon Private Label

Podcast |: Yeah, That's Probably an Ad
Publisher |: Adweek
Media Type |: audio
Podknife tags |: Advertising,; Business,; Creativity,; Design,; Interview,; Management & Marketing,; Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: May 08, 2019
Episode Duration |: 00:21:18

Amazon has been rolling out more and more house brands in recent years, undercutting third-party sellers while often repackaging the exact same products. This week, Adweek staff writer Lisa Lacy joins the podcast to explain Amazon's strategy and the pressures it puts on sellers when their own ecommerce platform becomes their No. 1 competitor.

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