How did Cameron Diaz’s new clean wine brand cause an uproar in the wine world? Where does wine fit into the wellness world? Which low alcohol and alcohol-free wines are worth trying? Should wine labels have ingredient lists?

In this episode of the Unreserved Wine Talk podcast, I'm chatting with Devin Parr, Founder and Managing Partner of Devin Parr & Associates.

You can find the wines we discussed at www.nataliemaclean.com/winepicks.

Highlights

• How did a wine sales call end with Devin being mistaken for an FBI agent?
• Why did an embarrassing conversation with a customer renew Devin’s interest in geography?
• Why should you be fearless when tasting and talking about wine?
• What incredible experiences did Devin have while studying wine in Italy?
• How did Bill Buford inspire Devin to move to Italy?
• What is clean wine?
• How did Cameron Diaz’s wine brand cause an uproar in the wine world?
• How has the wine industry unwittingly given marketers an advantage?
• Where does wine fit into the wellness world?
• Which low alcohol and alcohol-free wines are worth trying?
• Should wine labels have ingredient lists?
• Why is the traditional wine industry so resistant to non-expert consumer opinions?

Key Takeaways

• I enjoyed Devin’s take on clean wine, and why Cameron Diaz’s new brand caused such an uproar in the wine world. I think a definition would help, but that’s probably difficult to do given how the definitions of organic and biodynamic wines differ so greatly.
• I think wine can fit with wellness and a blanched life, without becoming a gimmicky or misguided marketing tactic that positions it as some sort of health drink.
• I’m going to search for the low alcohol and alcohol-free wines that Devin thinks are worth trying.
• I think wines should be more transparent about ingredients, using a QR code on the label that can be scanned to more details on the winery’s website so that this can change from year to year and not become so burdensome on the winery with packaging changes every vintage.

About Devin Parr

Devin Parr is the Founder and Managing Partner of Devin Parr & Associates, a PR, marketing and content agency for the beverage, travel, and tourism space. She holds a level 3 WSET certificate and in 2017, was named one of Wine Enthusiast Magazine's Top 40 Under 40 Tastemakers. She's written for Bottlenotes, WineCountry.com, NapaValley.com, Sonoma.com, The Plum, The Gourmet Insider, and others, including her own popular blog. Devin earned her B.A. in Political Science and Economics at UC San Diego and she joins us now from her home in Southern California.

Watch Party

Join me for the debut Watch Party of the video of this conversation that I’ll be live-streaming for the very first time on Zoom on Wednesday, April 28th at 7 pm eastern.

You can save your spot for free right here. I’ll be jumping into the comments as we watch it together so that I can answer your questions in real-time.

I want to hear from you! What’s your opinion of what we’re discussing? What takeaways or tips do you love most from this chat? What questions do you have that we didn’t answer?

Giveaway

You can also win one of two tickets to an exclusive virtual wine tasting led by Devin Parr that also includes two bottles of premium California wines that’ll be shipped directly to your home.

These tickets are priced at $135 each and enable up to 6 participants per household to participate. We’ll be giving away two tickets, one to each of two different winners.

How to Win

All you need to do is comment on one of my giveaway posts on either Instagram, Facebook or LinkedIn before 7 pm EDT on May 5th.

I’ll select the winner randomly from those who participate. You get a bonus entry for every wine-loving friend you tag and if you re-share this post in your stories.

Good luck!

To learn more about the resources mentioned in this episode, visit https://www.nataliemaclean.com/126.