Podknife - 122 - Rx for 'Rona Ratings? Guest: Charlie Sislen, The Research Director Inc. by Brandwidth On Demand

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122 - Rx for 'Rona Ratings? Guest: Charlie Sislen, The Research Director Inc.

Podcast |: Brandwidth On Demand
Publisher |: David Martin & Kipper McGee
Media Type |: audio
Podknife tags |: Business,; Interview,; Management & Marketing,; Radio
Categories Via RSS |: Business,; Careers,; Management,; Marketing
Publication Date |: May 25, 2020
Episode Duration |: 00:16:17

We’ve all felt the impact of the coronavirus. We’ve seen what’s it meant for our operations, promotions and revenue. Now, veteran ratings expert Charlie Sislen reveals what his firm, The Research Director, Inc is seeing in early PPM breakouts, and shares what is likely to happen next, both in metered and diary markets.

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