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122 - Giant Spoon on Going Big With Experiential
Publisher |
Adweek
Media Type |
audio
Categories Via RSS |
Business
Marketing
Publication Date |
Mar 18, 2019
Episode Duration |
00:59:46
Fresh back from SXSW, Adweek Brand Marketing Editor Kristina Monllos shares the panel she moderated with experiential marketing leader Giant Spoon. The agency created HBO's high-profile interactive SXSW experiences for Westworld in 2018 and Game of Thrones in 2019. In this week's episode, we hear Kristina's talk with Giant Spoon co-founders Trevor Guthrie and Marc Simons, who share the lessons learned in creating epic experiences.

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