Podknife - 122 - Giant Spoon on Going Big With Experiential by Yeah, That's Probably an Ad

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122 - Giant Spoon on Going Big With Experiential

Podcast |: Yeah, That's Probably an Ad
Publisher |: Adweek
Media Type |: audio
Podknife tags |: Advertising,; Business,; Creativity,; Design,; Interview,; Management & Marketing,; Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: Mar 18, 2019
Episode Duration |: 00:59:46

Fresh back from SXSW, Adweek Brand Marketing Editor Kristina Monllos shares the panel she moderated with experiential marketing leader Giant Spoon. The agency created HBO's high-profile interactive SXSW experiences for Westworld in 2018 and Game of Thrones in 2019. In this week's episode, we hear Kristina's talk with Giant Spoon co-founders Trevor Guthrie and Marc Simons, who share the lessons learned in creating epic experiences.

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