If you’re a business owner, you need to be creating and posting content. Period. Full stop. But where do you find the time? How do you decide what to create and where to post it? Will this even help your business?

Do you have more questions? They are probably answered in this podcast episode with content creator and manager extraordinaire, Jessica Lawlor.

Jessica Lawlor is the founder and CEO of Jessica Lawlor & Company (JL&Co), the go-to agency for content management. Jessica helps clients with editorial planning, content creation, repurposing, and content marketing.

We go in-depth on the 12 steps to create a content strategy that includes:

1. Open a blank document and do a content braindump
2. Create a series
3. Place them on a calendar to determine the frequency
4. Do SEO keyword research
5. Determine who is going to write or produce the content
6. Do it
7. Editing and perfecting the piece to go live
8. Create 10-15 headlines
9. Lay it out in your CMS, like WordPress, and add visuals
10. Publish it live
11. Market the content and distribute it over time
12. Repurpose it in another way in another place

Founded in 2016, JL&Co serves as an in-house managing editor for clients. Past and present clients include Muck Rack, Solo PR Pro, PodReacher, The Write Life, Healthy Rich, and more.

Connect with Jessica: 

• @jesslaw on Twitter: https://www.twitter.com/jesslaw/
• LinkedIn: https://www.linkedin.com/in/jessicalawlor/

Other resources mentioned in this episode:

• Jessica’s blog post about what a managing editor is: https://jessicalawlor.com/2022/04/what-is-a-managing-editor
• Jessica’s blog post about the misconceptions about content:  https://jessicalawlor.com/2021/10/misconceptions-about-content/
• Jessica’s blog post about how to write a case study:  https://jessicalawlor.com/2021/09/how-to-write-a-case-study/
• Alexis Grant from The Write Life: https://alexisgrant.com/2021/09/19/how-i-sold-online-business-the-write-life/
• Rank IQ Affiliate Link:

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