Flying Solo is a new fashion store in the popular Soho designer shopping area of Manhattan, where there are many, but it is also a different store in the retail landscape. The clerks working the store in shifts are not hourly wage slaves, but the designers of the clothing on the racks and the accessories on the shelves. For someone with a large brand this would be impractical, but for an emerging designer it seems to fit like a glove.

Designers Elizabeth Solomeina and Katie Lares stayed late in the store for this brief introduction to the store and “the movement,” as they call it.

Now open at 224 Mulberry Street in Soho, the Flying Solo retail concept brings designers closer to customers, and customers closer to satisfaction.