Podknife - #115: Want to grow your product sales by 500%? ...Tribe Skincare's founder shares how they did it by Ace The Gram

Help
Help

Suggested Topics
- What is Podknife?
  
  Podknife is a curated podcast information and review site designed to be accessible in your browser from any device. We’re working to build the most useful podcast information source available by providing you with as much publicly available information about each podcast in our database as we can find and keeping it as up to date as possible.
- Can I listen to podcasts on Podknife?
  
  Yeah! There's a player at the bottom of the page.
- How can I get my podcast on Podknife?
  
  We’d love to hear about your podcast and consider it for addition. You can suggest your own by logging in and selecting the “Suggest a Podcast” link from the menu. Fill out the form and we’ll take it from there.
- How can I submit a review of a podcast?
  
  To submit a review of a podcast, go to the page of the podcast you want to review and click the "Submit Review" button below the image associated with the podcast. Clicking that button brings you to a new page where you can select a rating between 1 and 5 stars and write a brief review.
- How can I submit a review of a podcast episode?
  
  To submit a review of a podcast episode, go to the page of the podcast whose episode you want to review and find the specific episode you're looking for. Clicking on any episode reveals a "View Episode" button and clicking on that brings you to an episode-specific page where you can find more information displayed about the episode along with a "Submit Review" button. Clicking that brings you to a new page where you can select a rating between 1 and 5 stars and write a brief review of the episode.
- Is there a Podknife app?
  
  Not yet - we're keeping it in the browser at least for now. No app download required to access anything on the site.
- How can I change my display name?
  
  To change your display name, log in to Podknife and select "Account Settings" in the dropdown menu. From the Account Settings page, enter your desired new display name and press the "Save" button to confirm the change.
- How can I change my password?
  
  To change your password, log in to Podknife and select "Account Settings" in the dropdown menu. From the Account Settings page, enter your desired new password in the two fields below "Update Password" and press the "Save" button to confirm the change.
- How can I keep track of all my reviews?
  
  Within the menu, click on "My Profile", you will then be able to check all your reviews for both podcast & episode. You can also check all your favorite podcasts.
- How can I keep track of all my favorited podcasts?
  
  You can find podcasts you’ve favorited displayed on the My Profile page associated with your account (https://podknife.com/profile).
  You can share your My Profile page displaying your favorite podcasts as well as any reviews you’ve written publicly with a link in the form https://podknife.com/users/[displayname] where [displayname] is replaced by your Display Name.
- How can I favorite a podcast?
  
  On each podcast page you’ll find the outline of a star above the podcast title. Clicking this star fills it in and designates the podcast as a favorite (for logged in users) or invites the user to log in or register for an account (for users who are not logged in). You can find favorited podcasts displayed on the My Profile page associated with your account (https://podknife.com/profile).
- How can I register for a Podknife account?
  
  To register, click on the “Register” button in the top right of your browser window (or visit https://podknife.com/users/sign_up). Enter a Display Name to be associated with your account on the site (alongside any reviews you contribute, for example), an Email address to associate with the account and your password (twice for confirmation). Press the “Confirm” button and you should be all set, logged in and ready to review and favorite podcasts as you wish.
- How can I get in touch?
  
  We’d love to hear from you. You can reach us using the Feedback form (https://podknife.com/feedbacks/new) which can be found either in the footer on each page (for users who are not logged in) or in the dropdown menu (for logged in users).
  
  You can also reach us on Twitter by tweeting us @podknife (https://twitter.com/podknife) or on Facebook by messaging us from our page (https://www.facebook.com/podknife/).
- Log In
- Register
- Feedback
- Help
- Privacy Policy
- Terms of Use
© Podknife 2024

Please login or sign up to post and edit reviews.

This episode currently has no reviews.

#115: Want to grow your product sales by 500%? ...Tribe Skincare's founder shares how they did it

Podcast |: Ace The Gram
Publisher |: Tasha Meys & Viv Conway
Media Type |: audio
Podknife tags |: Brand Development,; Business,; Interview,; Management & Marketing,; Millennials,; Social Media
Categories Via RSS |: Business,; Marketing
Publication Date |: Oct 27, 2021
Episode Duration |: 00:38:45

This episode with the founder of multi-million dollar skincare brand Tribe Skincare is PACKED with actionable 2021 marketing techniques that will effect your bottom line

*Viv was taking notes during this episode it was so good

Kayla Houlihan shares the nitty gritty on what has caused 20% growth in her already multimillion dollar skincare brand Tribe and how one of her products sales grew by 500%.

Tribe Skincare is 4 years old and has hundreds of thousands of loyal fans across TikTok, Instagram, Pinterest and Facebook.

We talked to Kayla in 2018 on Ace the Gram podcast when Tribe was new so we catch up on everything that's happened in the last 3 years

Kayla shares:

- how rebranding transformed her business- tips, do's and don't for rebranding

- how Kayla approaches Instagram differently these days and what role influencer marketing now plays in her biz

- Kayla's TikTok strategy and how she's built over 150k followers and created viral videos

- Kayla's content strategy - how she gets great content for the various social media platforms

- Pinterest marketing... the darkhorse of social media

- tips for a successful product launch and why it might be a different strategy because of COVID

- rebranding tips

Follow Tribe Skincare on all social media platforms @tribeskincare

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

This episode currently has no reviews.

Submit Review

This episode could use a review!

This episode could use a review! Have anything to say about it? Share your thoughts using the button below.

Submit Review