If you're watching staff productivity, menu performance or changing customer tastes, the results usually show up in the sales figures. But what should you check first? Most POS systems offer hundreds of report options, but a few key numbers will give you the most important information.

 In this podcast, Ken Burgin goes through 10 important restaurant KPI’s that will show you the success of your sales effort, and help to uncover where improvements can be made. It could be in food, dessert or beverage sales, number of items per customer, menu design or the selling skills and productivity of employees. You’ll find lots more information on sales improvement at Sales & Marketing and the Menu Marketing departments of Profitable Hospitality.