Podknife - 11: The "Wall Street Journal" Marketing Problem with Rand Fishkin by We Earn Media

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11: The "Wall Street Journal" Marketing Problem with Rand Fishkin

Podcast |: We Earn Media
Publisher |: Britt Klontz & Jackie Lambert
Media Type |: audio
Podknife tags |: Business,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Marketing
Publication Date |: Aug 25, 2020
Episode Duration |: 00:52:28

Welcome to our season 2 kickoff! In this episode, our special guest, Rand Fishkin (founder of SparkToro and previous co-founder of Moz), discusses with us a situation all marketers have found themselves in before: a boss or client demanding a “prestigious placement,” foregoing the (actually, HUGE!) potential of working with other "lesser-known" publications.

In this episode, you’ll learn...

What exactly is the "Wall Street Journal" marketing problem
How to respond to this through honest conversation rooted in rational, data-driven thinking
The value of working with the “little guys,” and how to find these publications that your target customers ACTUALLY engage with

Plus, learn what's in store for season 2 of We Earn Media!

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