Microchip controllers.

Semi-conductors.

Sound sexy? Yea, its not.

However, one company, Atmel Corporation, is changing the game. Led by CMO, Sander Arts and Head of Social, Artie Beavis, the team at Atmel values disruption through marketing. 

Andiamo!

The Brand Boost Podcast mission

Atmel is an American-based designer and manufacturer of semiconductors, founded in 1984. The company focuses on embedded systems built around microcontrollers. Its products include micro-controllers (8-bit AVR, 32-bit AVR, 32-bit ARM-based, automotive grade, and 8-bit Intel 8051 derivatives) radio frequency (RF) devices including Wi-Fi,EEPROM, and flash memory devices, symmetric and asymmetric security chips, touch sensors and controllers, and application-specific products. Atmel supplies its devices as standard products, application-specific integrated circuits(ASICs), or application-specific standard product (ASSPs) depending on the requirements of its customers.

Atmel serves applications including consumer, communications, computer networking, industrial, medical, automotive,aerospace and military. It specializes in micro-controller and touch systems, especially for embedded systems.

Atmel's corporate headquarters is in San Jose, California. Other locations include Trondheim, Norway, Colorado Springs, Colorado, Chennai, India, Shanghai, China, Taipei, Taiwan, Rousset, France, Nantes, France, Patras, Greece, Heilbronn, Germany, Munich, Germany, Whiteley, United Kingdom. Atmel makes much of its product line at vendor fabrication facilities. It owns a facility in Colorado Springs, Colorado that manufactures its XSense line of flexible touch sensors.

CMO, Sander Arts

Head of Social, Artie Beavis