Podknife - 108: Words Matter - What are your favorite words and what's your client's version of those words? by Context & Clarity Podcast with Jeff Echols and Katharine MacPhail

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108: Words Matter - What are your favorite words and what's your client's version of those words?

Podcast |: Context & Clarity Podcast with Jeff Echols and Katharine MacPhail
Publisher |: Gābl Media
Media Type |: audio
Podknife tags |: Architecture,; Business,; Careers,; Design,; Interview,; Management & Marketing
Categories Via RSS |: Arts,; Business,; Careers,; Design,; Marketing
Publication Date |: Jun 30, 2021
Episode Duration |: 00:08:29

Let's play The Words Matter Game! We've learned and used a lot of lingo and jargon over the years and unfortunately, it's confusing to a lot of our prospective clients. Kathy Klotz-Guest calls that jargon-monoxide poisoning, so the game today is to take your favorite architecture words and phrases and translate them into the words your clients would use.

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