One of the questions that I get asked on a regular basis is, what's the best marketing platform? Where should I be spending my limited marketing dollars and time? And every time I hear that question, I think about something my boss said to me way back in my corporate days.

Rick told me  a mediocre idea executed well would outperform a brilliant one executed poorly every single time. And I really took that message to heart.  It has been the basis of my marketing through my whole career. 

So my advice to you as you're trying to find that one perfect platform, stop! Stop looking for the one perfect marketing venue and instead find one thing to execute perfectly.

Looking for some help on developing your execution plan? Give me a buzz. I'd love to work with you. 

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