One of the things I love about having a podcast for 15 years, is my archive.  Buried in there are hundreds and hundreds of amazing conversations that I want to share with my current audience

This conversation from early 2020 with Dr. Yamilette Willams  ( Dr. Yam) is a great example. Here are the key takeaways from my interview  on communication styles:

Dr. Yam identifies four main communication styles, which are divided into two categories: outgoing vs. reserved and people-oriented vs. task-oriented. These include:

• • D (Dominant): Outgoing and task-oriented.
  • I (Influential): Outgoing and people-oriented.
  • S (Steady): Reserved and people-oriented.
  • C (Compliant): Reserved and task-oriented.

She goes on to explain how recognizing the communication style of the person you're interacting with is key to effective communication. For example, task-oriented individuals prefer concise, direct communication, while people-oriented individuals respond better to engaging and emotional conversations.

Understanding communication styles is helpful when pitching ideas or building relationships with clients. By listening to the type of questions people ask (e.g., "what," "how," or "why"), you can identify their communication style and tailor your message accordingly.

Business owners and managers can also use this information in their hiring, team building and leadership development processes.   

The four styles are not equally distributed across the population.  S (Steady) personalities make up the majority (69%), followed by C (Compliant) at 17%, I (Influential) at 11%, and D (Dominant) at only 3%. This highlights the importance of focusing communication strategies toward S and C types in most interactions.

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Stay one step ahead with resources, tools and links to conversations with industry leaders from around the world about marketing, social media, design, technology and life as a business owner.  Never miss another conversation, tip or tool: 

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