When it comes to using AI for your marketing, I am reminded of the Russian proverb - Trust, but Verify.  It rhymes in Russian... But it makes sense in any language.  

When you are thinking about using AI, remember that sometimes, AI will make up information to answer a question. There are some really alarming instances where someone used AI. They even cited the information given to it by the robot only to find out at the worst possible moment that the source didn't exist. 

So use the tool to write content, but never never never let it go without looking it over.  Ask yourself, is this up to my standard? Does it sound like me? And, most important, is it accurate.