The Netflix ta-dum sound has quickly become one of the most iconic sound logos of our generation. I bet you can hear it in your head right now. This sound is heard countless times, every single day, all over the world. But the Netflix sound was almost very different than the one we know today. Hear the story of how one of the biggest sound logos of all time was made. Featuring Todd Yellin - VP of Product at Netflix, Tanya Kumar - Brand Design Lead at Netflix, and Lon Bender and Charlie Campagna from the Formosa Group. Twenty Thousand Hertz is produced out of the studios of Defacto Sound and hosted by Dallas Taylor.  Follow the show on Twitter, Facebook, & Reddit. Become a monthly contributor at 20k.org/donate.  If you know what this week's mystery sound is, tell us at mystery.20k.org.  Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/netflix Learn more about your ad choices. Visit megaphone.fm/adchoices