Podknife - 10 / The Magic of Framing: Same Facts, Different Story by The Brand Brothers

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10 / The Magic of Framing: Same Facts, Different Story

Podcast |: The Brand Brothers
Publisher |: Geekdom Media
Media Type |: audio
Podknife tags |: Advertising,; Business,; Technology
Categories Via RSS |: Business,; Business News,; Tech
Publication Date |: Aug 27, 2018
Episode Duration |: Unknown

Stories are the most powerful way to install an idea into the mind. Stories work because they take a set of facts and add them up, e.g., “frame” them into a distinct point of view--a way to make sense of the world. With the same set of facts, we either see a freedom fighter or a terrorist, a hero or a villain—all from the frames our stories give us. Branders live or die by turning facts into frames. Here is the magic of framing. The Brand Brothers - www.brandbrothersshow.com

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