At an art museum, would you rather listen to a detailed guided tour or just enjoy the art without any interpretative support? Are you more comfortable visiting with a friend, or do you prefer being in a group of interested strangers?  

The Dallas Museum of Art has determined that visitors fall into one of four clusters, based on their preferred learning styles. While she was director of the museum, Bonnie Pitman applied the results of the survey to make the museum more engaging to all types of visitors.

In this episode, we take a look at the four clusters, analyze the study, and talk to Bonnie Pitman.

Notes: 

Ignite the Power of Art: Advancing Visitor Engagement in Museums (Dallas Museum of Art Publications) by Bonnie Pitman and Ellen Hirzy

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Framework for Engaging with Art | Dallas Museum of Art