Are problems more important than solutions? Kipp and Kieran take you on a behind-the-scenes look at their transformative operating system for life. Press play to learn how to optimize for the upside, do things in a counterintuitive way, find the commonalities, and how YOU can apply these principles to transform your business and everyday life. Which principle resonated most with you? Tweet us or leave us a review on Apple Podcasts and let us know what you think! Links Dr. Lex Friedman on Huberman Lab Podcast https://hubermanlab.com/dr-lex-fridman-machines-creativity-and-love/  We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.