Podknife - 096: What is Behavioral Marketing? by Growth Marketing Toolbox

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096: What is Behavioral Marketing?

Podcast |: Growth Marketing Toolbox
Publisher |: Nicholas Scalice | Founder of GrowthMarketer
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Entrepreneurship,; Marketing
Publication Date |: Aug 28, 2017
Episode Duration |: 00:42:28

On this episode, Kris Mobayeni, the senior director of conversion strategy at BounceX joins me to discuss behavioral marketing, what it is and how marketers can use it to increase their conversions.

Over the past 4 years Kris Mobayeni has seen BounceX grow from a 25 person company to 250 people, working with Fortune 500 companies like Nike, Office Depot, Forever 21, and Comcast. Kris oversees all things strategy, ensuring that all BounceX experiences are driving maximum revenue performance based on each clients' unique needs.

For full show notes, visit https://earnworthy.com/096

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