Luke Szyrmer is a B2B technical product manager. He’s a Lean Startup community activist with Lean Startup Circle London, Europe’s largest Lean Startup meetup. He’s the bestselling author of #1 bestseller Launch Tomorrow. He also your-mvp-reviewed.html">mentors early stage tech founders.

Ian & Luke discuss:-

• Reasons why companies fail
• Idea validation
• Testing/Engaging with the market
• When to kill a project
• Validation/experiment cards
• Buying personas
• Company culture
• Pivot or persevere

Check out Luke's blog launchtomorrow.com

Books mentioned

https://www.gitbook.com/book/trikro/the-real-startup-book/details

https://leanpub.com/YourFirstStartupExperiment

Experiment template

http://www.kromatic.com/downloads/experiment-herder-template

Other experiment templates:

http://blog.strategyzer.com/posts/2015/3/5/validate-your-ideas-with-the-test-card

http://blog.strategyzer.com/posts/2015/3/9/capture-customer-insights-and-actions-with-the-learning-card