Podknife - 036 | Season #1 Finale | From Dial-Up to Dialed-In: An Insider POV on Media Sales | Lisa Solomon, Founder/CEO, Atheneum Collective by Commercial Grade Podcast

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036 | Season #1 Finale | From Dial-Up to Dialed-In: An Insider POV on Media Sales | Lisa Solomon, Founder/CEO, Atheneum Collective

Podcast |: Commercial Grade Podcast
Publisher |: Christie Bishop
Media Type |: audio
Podknife tags |: Advertising,; Business,; Careers,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Careers,; Management & Marketing
Publication Date |: Oct 22, 2019
Episode Duration |: 01:23:27

Season #1 of Commercial Grade is a wrap! Season #2 will kick-off after the holidays with new guests, topics & confessions in advertising. Today's finale features ad sales veteran Lisa Solomon, one of the 1st AOL/Microsoft digital ad sales reps (hello dial-up!) before moving onto NBC/Universal & eventually launching the marketing version of Master Class, Atheneum Collective. Lisa explains the ins/outs of ad sales, how the industry has evolved and gives pointers on how anyone can master the art of sales.

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