Podknife - 035 | Are Consultancies Making Ad Agencies Redundant? | Sam Hawkins, Senior Consultant

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035 | Are Consultancies Making Ad Agencies Redundant? | Sam Hawkins, Senior Consultant | Deloitte

Podcast |: Commercial Grade Podcast
Publisher |: Christie Bishop
Media Type |: audio
Podknife tags |: Advertising,; Business,; Careers,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Careers,; Management & Marketing
Publication Date |: Oct 07, 2019
Episode Duration |: 00:55:11

Competition amongst ad agencies has historically been fierce yet predictable. An agency's foremost competition was typically another shop with similar offerings: Integrated vs. integrated, PR vs. PR, media vs. media. Recently, the landscape has become increasingly complex with traditional consultancies (Deloitte, McKinsey, Bain & Co.) playing AND winning on agency turf. Sam Hawkins, Senior Consultant at Deloitte, joins to discuss the evolution of consultancies & their impact the agency/client relationship.

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