Podknife - 032 | Media Magic & The Road to CEO | Erin Matts, CEO & Anita May, MD | Hearts & Science by Commercial Grade Podcast

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032 | Media Magic & The Road to CEO | Erin Matts, CEO & Anita May, MD | Hearts & Science

Podcast |: Commercial Grade Podcast
Publisher |: Christie Bishop
Media Type |: audio
Podknife tags |: Advertising,; Business,; Careers,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Careers,; Management & Marketing
Publication Date |: Sep 16, 2019
Episode Duration |: 01:11:57

In Part #1 of "Media Magic & The Road to CEO," Erin Matts, CEO, and Anita May, Managing Executive Director, of Omnicom's Hearts & Science global marketing agency, join Christie to talk about the role and power of media in advertising, evolving approaches to data insights and storytelling, and their respective roads to becoming influential female marketing executives. Anita, Heart & Science's Procter & Gamble account lead, also takes us through the media strategy and emotional creative idea behind "The Talk," one of the agency's most lauded campaigns.

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