Podknife - 027 | Product Placement: Behind The Deals | Joe Shields | VP, Connections, iHeartMedia by Commercial Grade Podcast

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027 | Product Placement: Behind The Deals | Joe Shields | VP, Connections, iHeartMedia

Podcast |: Commercial Grade Podcast
Publisher |: Christie Bishop
Media Type |: audio
Podknife tags |: Advertising,; Business,; Careers,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Careers,; Management & Marketing
Publication Date |: Aug 05, 2019
Episode Duration |: 01:18:38

Joe Shields, Vice President of Connections at iHeartMedia and life-long product placement fan, takes us deep into the world of Product Placement and Branded Entertainment. Joe discovered his passion for product placement as a youth, moved to LA and never looked back. His expertise runs deep and his roster of product placement deals includes work for Columbia Pictures, FOX, FX Network and properties such as Talladega Nights and It's Always Sunny in Philadelphia.

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