Patrick MacLeamy, FAIA and former CEO of HOK is joined by the current Chairman and CEO of HOK, Bill Hellmuth, to highlight Bill's uncle and founder of HOK, George Hellmuth. Patrick shares George's origin story, his approach to the architecture profession, and his principles for a depression-proof firm. Bill provides additional insight on George's principles and how they apply today.

Patrick shares his lessons for listeners to take away from this episode:

• Attract and keep talented people
• Provide full time marketing
• Diversify project building type, geography, and services
• Leadership of the firm needs to be specialized

To read along and see illustrations and personal photos that accompany this series, get Patrick’s book, Designing a World-Class Architecture Firm. You can find out more information and links to buy the book at macleamy.com