Podknife - 012 | Do Good, Make Money | Philanthropic Marketing with Laura Probst by Commercial Grade Podcast

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012 | Do Good, Make Money | Philanthropic Marketing with Laura Probst

Podcast |: Commercial Grade Podcast
Publisher |: Christie Bishop
Media Type |: audio
Podknife tags |: Advertising,; Business,; Careers,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Careers,; Management & Marketing
Publication Date |: Apr 22, 2019
Episode Duration |: 01:16:09

From Gillette's #MeToo debacle to Nike's "Dream Crazy" effort, cause- and social-related marketing campaigns are popping up everywhere. Cause marketing expert Laura Probst joins Christie to discuss what it takes to create a successful cause marketing initiative, the biggest mistakes marketers make and shares incredible tips on how you can find the perfect social cause that fits your lifestyle without feeling like an "extra" commitment. Bonus: Her "Confession in Advertising" officially sets the bar as the one to beat.

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