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008 | Beyond Seduction & Stereotypes: Selling Cars To Women
Publisher |
Christie Bishop
Media Type |
audio
Categories Via RSS |
Business
Careers
Management & Marketing
Publication Date |
Mar 25, 2019
Episode Duration |
01:17:01

Kimberley Gardiner, the first female VP & Chief Marketing Officer for Mitsubishi Motors USA joins Christie to talk about challenges auto brands experience when marketing to women, how women are often stereotyped in car ads, and share personal experiences rising through the ranks as a woman shattering the glass ceiling in the heavily male-dominated auto industry. Kimberley and Christie also grade ads from Acura, Cadillac, Aston Martin, CarDekho and Mercedes-Benz.

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