Podknife - 006 | Advertising Research 101: Making the Grade by Commercial Grade Podcast

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006 | Advertising Research 101: Making the Grade

Podcast |: Commercial Grade Podcast
Publisher |: Christie Bishop
Media Type |: audio
Podknife tags |: Advertising,; Business,; Careers,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Careers,; Management & Marketing
Publication Date |: Mar 11, 2019
Episode Duration |: 01:25:16

Did you know that many brands perform TONS of research on their advertisements BEFORE they ever hit the airwaves? It's true! The final ad you see has likely gone through rounds of concept testing, focus groups, animatic testing, copy testing and more. Master Market Researcher Jenny Dyke of Blackfriars Research joins Christie to explain the ins and outs of advertising research and grade Gillette's controversial "The Best Men Can Get" ad. By the end of this episode, you'll be a research pro!

Gillette "A Razor Just For Men" | https://www.ispot.tv/ad/Iyim/gillette-skinguard-a-razor-just-for-men

Gillette "The Best Men Can Get?" | https://www.youtube.com/watch?v=koPmuEyP3a0

Dollar Shave Club "Getting Ready" | https://www.ispot.tv/ad/d1J8/dollar-shave-club-getting-ready-song-by-sammy-davis-jr

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