The uncertainty of social media platforms (Facebook, Instagram, etc.) have imposed a big risk for a lot of businesses, especially for those that rely solely on them.  

Recent statistics and trends show that social media engagements have decreased dramatically. 

The big question now is this: “Is social media dying?” 

Today, we’ll discuss whether or not social media is still a viable tool to grow your business this year.

Join our Social Media Content Creation Workshop 

DM me the word “WORKSHOP” on Instagram to get the link to register!

https://www.instagram.com/bob_heilig/

Listen to Learn

3:01 - Social media statistics & trends you need to know for 2023

11:42 - Authentic Content Creation: Why does it matter in business today?   

17:45 - How to share your products in your content without selling   

25:44 - Stop relying on your content to build your business

27:44 - Advice regarding YouTube and podcasting

29:11 - The ultimate goal of authentic content creation 

31:54 - Why you need to stop chasing the trends

34:53 - The power of relationship building and value creation 

39:44 - Overview of the content workshop

41:16 - What does it take to become a trusted advisor?

44:56 - Be the change - LOVE SERVE GROW

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I know that many of you are going through a lot of challenges in your business right now - your sales are down, your results are down. 

You feel that the business isn’t the same as it was in 2020. 

I bet a lot of you are wondering why the skill sets, marketing tactics, and sales strategies aren't working anymore today. 

Well, you’re not alone. It’s not you. It’s the landscape in our profession today. 

Today, I want to share why it’s so much harder to build a business in the network marketing and social selling profession today than it was in 2020.

Join our 14-day Implementation Challenge

DM me the word “WORKSHOP” on Instagram to get the link to register!

https://www.instagram.com/bob_heilig/

Listen to Learn

1:33 - A little catching up (Our first ever family trip) 

3:12 - Social selling landscape pre/post COVID-19

7:14 - Why 2020 sales tactics don't work today 

9:25 - Forest analogy of social selling - purge and growth

14:00 - 2 focus areas in your business this 2023

17:29 - You’re not alone in your struggles

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I want to challenge a very common practice that I see many, many people in our profession doing: Posting on their public social media when they get paid in their business. I see people sharing – “Just got paid!”, “Commissions hit…”, “Residuals just posted”, and a whole lot more. 

Honestly, I think it’s one of the worst things that people do on social media in our profession. Listen to find out why!

Are you following me on Instagram yet? (Click here to follow!) 

Listen to Learn

00:08 - Why network marketers flaunt "wealth" on social media

05:50 - Showing off wealth and its negative impact on your team 

07:34 - Violation to Federal Trade Commission guidelines 

09:21 - A different definition of success

10:10 - A caution to team member poaching 

13:43 - The key for business sustainability and longevity

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The trend of social media in the last couple years has been all about short-form content – reels, TikToks, stories…

It’s not that there isn’t value in doing that, but I don’t see a lot of people going live anymore on their public social media. 

I think that we’re missing a HUGE opportunity that live video content presents in our businesses.

Today, I’ll share why live video content is a must-have in 2023, and 3 EASY sources of content for your live videos.  

My FREE Industry-Specific Transformational Sales Training is still available for replays!

DM me the word “MASTER” on Instagram to get the link to register!

https://www.instagram.com/bob_heilig/

Listen to Learn

00:25 - Why live video content strategy is a must-have 

03:34 - #1 - Look at your past content 

05:09 - #2 - Look at your customer and team Facebook Groups

08:43 - #3 - Pay attention to the conversations in your business 

11:01 - Organizing your live video content strategy  

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When it comes to social selling in the health and wellness industry, people tend to give too much INFORMATION during the sales process.

Now, I understand that we do this with good intentions… 

We believe in our products, we’re passionate about it, so it’s natural to give people all the information. 

However, sharing all the information to our prospects overwhelms them, affecting their chances of buying!

Today, I’m talking about the dangers of information-overload and how to save your business from it. 

FREE Industry-Specific Transformational Sales Training:

DM me the word “MASTER” on Instagram to get the link to register! Replays will be available until March 26!

https://www.instagram.com/bob_heilig/

Listen to Learn

00:05 - The problem with too much product information 

01:15 - How information overload affects your business

03:51 - Simplify for relevance

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The beauty industry is doing very well… in fact, it’s actually proven to be almost completely resistant to recessionary trends. 

In this episode, I’ll be discussing 5 important consumer trends in the beauty industry in 2023. If you sell makeup, haircare, or skincare, this episode is going to be a really important one for you! I’ll dive into 5 things that customers are REALLY wanting this year, so it will actually be helpful no matter what industry you’re in.

FREE Industry-Specific Transformational Sales Training:

DM me the word “MASTER” on Instagram for the link to register!

https://www.instagram.com/bob_heilig/

Listen to Learn

00:17 - The beauty industry landscape  

01:49 - #1 - Personalized level of buying experience  

06:25 - #2 - Loyalty programs/offerings 

09:02 - #3 - Brands partnering with authentic influencers 

11:39 - #4 - Consumers wanting brands that are tied to communities  

14:08 - #5 - Businesses prioritize relationships over transactions

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When it comes to network marketing and social selling, we often hear all the negative perceptions around it rather than the OPPORTUNITY it brings to people. 

This is a real obstacle that many of you face, making leaders feel stuck in their business. 

So how can we correct this and change it for the better?

Today, I’ll give you advice on how you can overcome the negativity surrounding the network marketing and social selling industry.

FREE Industry-Specific Transformational Sales Training: DM me the word “MASTER” on Instagram to get the link to register! https://www.instagram.com/bob_heilig/

Listen to Learn

00:04 - The stigma around network marketing and how to change it 

02:42 - Sales mistakes that are killing your business 

05:42 - Content creation tips to overcome sales resistance

10:33 - The #1 tool to overcome people's negative perception

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The way you introduce your business to a prospect is SO critically important.

If you really want to stand out, there is one important shift that you need to make in your network marketing or social selling business in 2023:

You need to change the way you sell. 

I’ve been teaching about the value and IMPORTANCE of having transformational sales conversations… and today, I’m going to teach you HOW you can share your business in a meaningful way. 

To register for my FREE industry specific transformational sales training, tap here: yourvirtualupline.com/masteryourmarket

Listen to Learn

01:06 - Importance of transformational sales conversation

02:00 - Industry specific transformational sales training

04:22 - Sharing your business in a transformational way

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Big News: I’m introducing a brand new, free training series next week... (we’re sill in the process of creating a catchy name for it...). But the bulk of this episode is about how being a parent is an incredibly REWARDING, but oftentimes a challenging and maddening job...

I know most parents out there can relate how crazy it can be taking care of toddlers.

Today, I want to share some impactful moments I’ve had with my son, Greyson, and the leadership lessons I'm learning along the way.

Listen to Learn 01:58 - My 5-year old son's play therapy story 

04:06 - The amazing progress of Greyson

07:41 - Life lessons I learned from my son

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Have you ever taken the time to step back and consider what the EXPERIENCE is like for a CUSTOMER that buys from your business?

If you haven’t yet, then I want you to understand that improving your customer experience is one of the easiest ways to…

1. Increase your revenue and make more profit

2. Create more opportunities for your business

The problem is, most people in our profession only focused on the value of the initial sale – not thinking longer term – building relationships and creating an experience for customers.

This 2023, it’s no longer about marketing and sales, it’s more on customer experience and delivering customer results.

In this episode, I’ll teach you how to create a memorable customer experience and make a difference in the lives of your customers. 

Listen to Learn

00:14 - Why customer experience is key to profitability? 

02:45 - QUESTION: What percentage of your customers buy from you more than once?

04:30 - 2 signs that show your customers are happy 

06:00 - QUESTION: What's the lifetime value of a customer in your business?

10:34 - Customer service vs. Serving your customers

12:17 - How to bring more value into your customer relationship 

15:34 - Actionable steps to personalize the process 

19:40 - The #1 way to build relationships and trust

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