Young and Profiting with Hala Taha

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Apr 21, 2023

00:45:36

In 2001, Dr. Steven Gundry met a patient with severe heart disease that couldn’t be corrected by surgery. Steven turned him away, saying he could do nothing to help him. However, the patient made some unusual changes to his diet, and within six months, he cleaned out 50% of the blockages in his arteries. Dr. Gundry then made it his mission to teach people about how to avoid intense surgeries down the line by making simple changes to their diet now. In this episode of YAPClassic, you’ll learn about how gluten and other lectins are harming your gut, why autoimmune diseases have become more common, and how to properly prepare your beans.

Dr. Steven Gundry is a cardiothoracic surgeon turned wellness and nutrition expert and bestselling author. His mission is to improve your health, happiness, and longevity by making simple changes to your diet. He is the Director and Founder of the International Heart & Lung Institute as well as the Center for Restorative Medicine in Palm Springs and Santa Barbara, CA.

In this episode, Hala and Steven will discuss:

- How one patient inspired Dr. Gundry to become a nutrition specialist

- It’s not about what you eat; it’s about what you don’t eat

- How gluten and other lectins are harming your gut

- Why “organic” doesn’t mean healthy

- The secret reason we aren’t getting enough nutrients

- Why you should stop eating fruit

- How to eat like your ancestors ate

- We are what our food eats

- A busy schedule isn’t an excuse for chronic fatigue

- And other topics…

Dr. Steven Gundry is a nutrition expert and bestselling author. His mission is to improve health, happiness, and longevity through a unique vision of human nutrition. During his 40-year career in medicine, he performed countless pediatric heart transplants, developed patented, life-saving medical technology, and published over 300 articles and book chapters on his research. He is the Director and Founder of the International Heart & Lung Institute as well as the Center for Restorative Medicine in Palm Springs and Santa Barbara, CA, where he operates his private practice.

In 2008, his best-selling book, “Dr. Gundry’s Diet Evolution,” focused on diet and nutrition as a way to help people avoid surgery. His work in finding solutions to reversing disease through nutrition has continued, resulting in his first “Paradox” series of books: “The Plant Paradox” in 2017 and the sequel in 2018, “The Plant Paradox Cookbook”.

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Resources Mentioned:

Steven’s Books: https://www.amazon.com/stores/Dr.-Steven-R-Gundry/author/B001IGQJQY?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true

Steven’s Website: https://drgundry.com/

Steven’s Supplements and Products: http://gundrymd.com

The Dr. Gundry Podcast: https://drgundry.com/the-dr-gundry-podcast/

Steven’s Instagram: https://www.instagram.com/drstevengundry/?hl=en

Steven’s Facebook: https://www.facebook.com/DrStevenGundry/

Steven’s Twitter: https://twitter.com/drgundry?lang=en

Steven’s LinkedIn: https://www.linkedin.com/in/steven-gundry-5b99a042

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Apr 17, 2023

00:50:54

Mike Michalowicz had founded and sold two multi-million dollar companies by his 35th birthday and was confident that he had it made. After he became a small business angel investor, he lost his entire fortune due to a series of bad business decisions. Mike decided to start over, find a way to grow healthy and strong businesses, and eliminate entrepreneurial poverty. In this episode, Mike will break down his Profit First framework. He will also give the rundown on how to create and manage a profitable business.

Mike Michalowicz is the entrepreneur behind three multimillion-dollar companies and is an author of business books for entrepreneurs and small business owners like Profit First, Clockwork, The Pumpkin Plan, Fix This Next, and Get Different. Mike is a former small business columnist for The Wall Street Journal and regularly travels the globe as an entrepreneurial advocate. He became a business author with a clear mission: Eradicate entrepreneurial poverty.

In this episode, Hala and Mike will discuss:

- Why profits should come first

- The Profit First Formula

- How Parkinson’s Law applies to profiting

- Why you should split your money into small chunks

- Target Allocation Percentages (TAP)

- The way to handle business debt

- Why constrained spending brings natural innovation

- Why all revenue is not the same

- The most effective marketing strategy for small businesses

- And other topics…

Mike Michalowicz is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC. Mike is a popular main-stage keynote speaker on innovative entrepreneurial topics; and is the author of Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan, and The Toilet Paper Entrepreneur. Fabled author Simon Sinek deemed Mike Michalowicz “…the top contender for the patron saint of entrepreneurs.”

Resources Mentioned:

Mike’s Website: https://mikemichalowicz.com/

Mike’s LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Mike’s Twitter: https://twitter.com/MikeMichalowicz?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Mike’s Instagram: https://www.instagram.com/mikemichalowicz/?hl=en

Mike’s Facebook: https://www.facebook.com/MikeMichalowiczFanPage

Mike’s Podcast The Entrepreneurship Elevated Podcast: https://mikemichalowicz.com/podcast/

Mike’s Blog: https://mikemichalowicz.com/blog/

Mike’s Book Profit First: https://mikemichalowicz.com/profit-first/

Profit First Instant Assessment: InstantAssessment.pdf">https://s3.amazonaws.com/ProfitFirst/PF-InstantAssessment.pdf

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Apr 14, 2023

00:51:05

When Richard Moore graduated from college, his mom told him that he couldn’t go home; he had to get a job. To make ends meet, he landed an entry-level phone-selling job. Now, he’s a top sales and conversion expert who has generated millions of dollars in sales between his corporate sales roles, his private coaching services, and his courses. In Part 2 of YAPClassic: The Art of Selling, you’ll learn more tried and true sales tactics, like asking your prospects the right questions and learning your prospects’ motives for buying. Richard will also break down when to raise your price and when to discount your product.

Richard is a sales guru and consultant with over 20 years of experience in online, in-person, and phone-based selling. His clients range from startups to 9-figure businesses, and he’s grown a massive influence on platforms like Linkedin and Instagram. Rich has also been featured in publications like Forbes and The Huffington Post. He travels the world sharing his knowledge on sales and content strategy to help businesses turn leads into clients and close more deals.

In this episode, Hala and Richard will discuss:

- Understanding both the science and artistry of sales

- The three questions you need to answer for your prospects

- The difference between leads and prospects

- Why you should appeal to a prospect’s emotional mind first

- Uncovering a prospect’s motives for buying

- Are you using an outdated approach to closing deals?

- How to find the right price for your product

- A boring product isn’t an excuse for bad salesmanship

- And other topics…

Richard Moore is a conversion coach who specializes in helping coaches and consultants convert on LinkedIn from their content. For nearly five years, Richard has successfully helped scores of businesses convert through their content on the platform. Before that, he did the same with Facebook. During his professional career, he has also converted multiple millions in sales from his previous corporate jobs in London.

Richard has taught nine-figure business owners and solopreneurs alike how to sell using LinkedIn through his coaching, courses, and lectures at prestigious institutions like Uni of Edinburgh, Oxford Uni, Pearson Business School, Uni of Warwick, Warwick Business School, EBS Business School, Uni of Nottingham and more.

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Resources Mentioned:

YAPClassic: Richard Moore on The Laws of Selling | Part 1: https://podcasts.apple.com/us/podcast/yapclassic-richard-moore-on-the-laws-of-selling-part-1/id1368888880?i=1000607827696

Richard’s Website: https://www.therichardmoore.com/

Richard’s LinkedIn: https://uk.linkedin.com/in/richardjamesmoore?trk=public_post_feed-actor-image

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Apr 10, 2023

00:46:54

At around one year old, Jonah Berger’s son started saying the word “peas.” What he really meant to say was “please,” but that didn’t matter. It was the first time his son realized that words can have magical effects. Magic words are all around us, whether we are trying to persuade a client, motivate a team, or even just talk to our peers. In this episode, Jonah is back on YAP to talk about his newest book, Magic Words. He will take a deep dive into how to persuade, communicate, and connect. He will cover the different types of words that can increase our impact in every area of our lives!

Jonah Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. Dr. Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work.

In this episode, Hala and Jonah will discuss:

- Why words are magic

- How the word “because” changes behavior

- Changing nouns to verbs

- What happens when we use “I don’t” versus “I can’t”

- How to foster a “could” mindset

- Words that will help us sell our ideas

- The language of confidence

- Asking for the right advice

- Understanding the power of language

- And other topics…

Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Berger has been recognized with a number of awards for both scholarship and teaching, including various early career awards. He was named one of the top 30 leaders in business by the American Management Association and one of the most creative people in business by Fast Company magazine.

Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

Resources Mentioned:

Jonah’s Website: https://jonahberger.com/

Jonah’s LinkedIn: https://www.linkedin.com/in/j1berger/

Jonah’s Twitter: https://twitter.com/j1berger

Jonah’s Instagram: https://www.instagram.com/j1berger/

Jonah’s Facebook: https://www.facebook.com/profile.php?id=220591

Jonah’s book Magic Words: What to Say to Get Your Way: https://jonahberger.com/magic-words/

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Apr 07, 2023

00:49:08

Richard Moore’s performance in school was not reflective of someone who would eventually achieve massive success. He flunked his high school exams, which forced him to settle for an average university. However, he cultivated a mindset of doing the best he could and fixing whatever stood in the way of what he couldn’t do. He then went on to work in corporate, where he made multiple millions in sales. Now, he’s a highly sought-after LinkedIn sales and conversion coach for businesses of all sizes. In this episode, you’ll learn what makes a great sales pitch, how to build trust with your prospects, how to successfully, cold-call your prospects, and other steps to becoming a master salesperson.

Richard is a sales guru and consultant with over 20 years of experience in online, in-person, and phone-based selling. His clients range from startups to 9-figure businesses, and he’s grown a massive influence on platforms like LinkedIn and Instagram. Rich has also been featured in publications like Forbes and The Huffington Post. He travels the world sharing his knowledge on sales and content strategy to help businesses turn leads into clients and close more deals.

In this episode, Hala and Richard will discuss:

- How tragedy breeds new perspectives

- How you can build yourself into a great salesperson

- Don’t write out cold-calling just yet

- The ingredients for a great sales pitch

- Turning a meaningful relationship or conversation into a sale

- Don’t ignore your lower-paying customers - turn them into advocates of your brand

- The biggest pitfalls you need to overcome as a salesperson

- Evaluating the quality of your prospects

- What most people get wrong about their content strategy

- And other topics…

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Resources Mentioned:

Richard’s Website: https://www.therichardmoore.com/

Richard’s LinkedIn: https://uk.linkedin.com/in/richardjamesmoore?trk=public_post_feed-actor-image

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Apr 03, 2023

01:14:27

When Johann Hari was a teenager, he told his therapist that he felt like pain was leaking out of him. After he received medication to fix his brain's chemical imbalance, he still found himself feeling lost. Johann made it his mission to educate people about depression and anxiety as a bestselling author and speaker. In this episode, Johann discusses how we can overcome disconnect with one another. He also breaks down his newest book Stolen Focus, the war on distraction, multitasking, and how we can maintain our attention and focus in the modern age.

Johann Hari is a New York Times bestselling author, journalist, and speaker. He has written 3 best-selling books that have been praised by a broad range of people, from Oprah To Elton John. Johann studies topics like depression, addiction, and anxiety, and in his latest book, Stolen Focus: Why You Can't Pay Attention, he discusses how we – as individuals and as a society – can get our focus back.

In this episode, Hala and Johann will discuss:

- Why Johann became a writer

- How a cow cured a man’s depression

- Why depression and anxiety doubled during Covid

- The “switch-cost effect” of multitasking

- Johann’s thoughts on ADHD

- How the food we eat affects our attention

- Why Johann uses a phone “jail”

- Fighting the War on Distraction

- And other topics…

Johann Hari is the author of three New York Times best-selling books that have been translated into 40 languages and been praised by a broad range of people, from Oprah to Noam Chomsky, from Elton John to Naomi Klein. He is the Executive Producer of an Oscar-nominated movie and an eight-part TV series starring Samuel L. Jackson. His latest book, Stolen Focus: Why You Can't Pay Attention, was published in January 2022 and received rave reviews everywhere from The Washington Post to the Irish Times to the Sydney Morning Herald. It has been a best-seller on three continents.

Johann’s TED talks have been viewed more than 93 million times. The first is named ‘Everything You Think You Know About Addiction is Wrong’. The second is entitled ‘This Could Be Why You Are Depressed or Anxious’.

Resources Mentioned:

Johann’s Website: https://johannhari.com/

Johann’s Twitter: https://twitter.com/johannhari101

Johann’s Instagram: https://www.instagram.com/johann.hari/?hl=en

Johann’s Facebook: https://www.facebook.com/JohannHari.Page/

Johann’ Book Stolen Focus: https://www.amazon.com/Stolen-Focus-Attention-Think-Deeply/dp/0593138511

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Mar 31, 2023

00:44:32

A few years ago, Steven Kotler set off on a quest to defy societal expectations of aging. By learning to park ski at age 53, he learned that old dogs can indeed learn new tricks. How did he do it? In this episode of YAPSnacks, you will hear the best segments from Steven’s four appearances on YAP that explain how to hack your own biology to work for you, rather than against you. He uncovers how to enter a flow state, the benefits of flow, and how to keep your mind and body sharp as you enter the second half of your life.

Steven is a New York Times bestselling author, an award-winning journalist, and the Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance. His work has been nominated for two Pulitzer Prizes, translated into over 50 languages, and has appeared in over 100 publications, including the New York Times Magazine, Wired, Atlantic Monthly, Wall Street Journal, TIME, and the Harvard Business Review.

In this episode, Hala and Steven will discuss:

- The three states of human consciousness

- How flow boosts motivation, creativity, and learning

- How do you enter a flow state?

- The Magic of Maybe

- The power of immediate feedback

- Can groups of people enter a flow state together?

- Why is motivation so important?

- The key steps to peak performance aging

- Why being in nature is vital to our health

- And other topics…

Resources Mentioned:

Steven’s Website: https://www.stevenkotler.com/

Steven’s LinkedIn: https://www.linkedin.com/in/steven-kotler-4305b110/

Steven’s Twitter: https://twitter.com/steven_kotler

Steven’s Instagram: https://www.instagram.com/stevenkotler/

Steven’s Facebook: https://www.facebook.com/KotlerSteven/

Flow Research Collective Radio: https://www.stevenkotler.com/radio

Flow Research Collective: https://www.flowresearchcollective.com/zero-to-dangerous/overview?utm_source=podcast&utm_medium=url&utm_campaign=getmoreflow

Steven’s Books: https://www.stevenkotler.com/books

Steven Kotler: Flow Into The Future | E32: https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000445189295

YAPLive: Unlocking Peak Performance with Steven Kotler on Clubhouse: https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000526840067

Steven Kotler: Master the Impossible | E138: https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000539587689

Steven Kotler: Steven Kotler: Peak Performance Aging, How to Stay at the Top of Your Game in Your 30s, 40s, 50s, and Beyond | E211: https://podcasts.apple.com/us/podcast/steven-kotler-peak-performance-aging-how-to-stay-at/id1368888880?i=1000601789897

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Mar 27, 2023

00:56:11

Growing up in Queens, New York, Daymond John had big dreams and an early knack for entrepreneurship. He sold everything from pencils to reconditioned cars, and while working full-time at Red Lobster, he started his clothing brand FUBU. Because of the tenacity instilled in him by his mother, FUBU eventually became a multi-billion dollar global clothing and lifestyle brand. In this episode, Daymond will share his rags-to-riches story and the lessons he has learned as a seasoned investor on Shark Tank. Daymond will break down his latest book, Little Daymond Learns to Earn, a kid's book written to instill financial and entrepreneurial literacy in younger generations. Daymond will also share how we can instill hope in our youth!

Daymond John is a New York Times bestselling author and the CEO and founder of FUBU, the $6 billion global lifestyle brand created to represent overlooked communities. He is also a star and original member of ABC’s four-time Emmy Award–winning TV show Shark Tank, where he invests and helps entrepreneurs grow their own businesses.

In this episode, Hala and Daymond will discuss:

- Daymond’s early entrepreneurial itch

- How Daymond’s side hustle became the global brand FUBU

- Common Sense marketing tactics

- What Daymond learned from Jay Abraham

- Daymond’s mother’s influence on his life

- Becoming a Shark on the hit show Shark Tank

- Why most of America does not have financial literacy

- How to teach financial intelligence to our kids

- Daymond’s 3-dollar rule

- Why kids need new national role models

- How to take your parent hat off and think like a kid

- And other topics…

Daymond John was born with a passion for entrepreneurship. Daymond is CEO and founder of FUBU, the $6 billion global lifestyle brand created to represent overlooked communities. He is also a star and original member of ABC’s four-time Emmy Award–winning TV show Shark Tank, helping entrepreneurs and business owners grow their own businesses. His work as an entrepreneur has been recognized by Barack Obama who named him a Presidential Ambassador for Global Entrepreneurship, and he has won four Webby Awards for his work in creating, producing, and hosting Black Entrepreneurs Day.

He continues to work with a number of philanthropic organizations to educate and empower future generations, including My Brother’s Keeper, the Network for Teaching Entrepreneurship, and the NAACP, to name a few. Daymond is a New York Times bestselling author, and Little Daymond Learns to Earn is his first book for children. Of all of his accomplishments, Daymond is most proud of his role as a dad to his daughters.

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Resources Mentioned:

Daymond’s Website: https://daymondjohn.com/

Daymond’s LinkedIn: https://www.linkedin.com/in/daymondjohn/

Daymond’s Twitter: https://twitter.com/thesharkdaymond

Daymond’s Instagram: https://www.instagram.com/thesharkdaymond/

Daymond’s Facebook: https://www.facebook.com/TheSharkDaymond/

Daymond’s Podcast Rise and Grind with Daymond John: Rise and Grind with Daymond John

Daymond’s Book Little Daymond Learns to Earn: https://www.amazon.com/Little-Daymond-Learns-Earn-John/dp/0593567277

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Mar 24, 2023

00:46:30

In 2022, Millennials made up just 14% of all homebuying purchases, down from nearly 25% in 2021. Today, many young people are getting pushed out of the market by older wealthy home buyers. Luckily, people like the CEO of School of Whales Andrea Petersen are aiming to change the future state of the real estate market. In this episode, Andrea teaches us all about financial mindfulness and commercial real-estate crowdfunding - a niche industry that has exploded in recent years. She touches on how to navigate the current housing market and the dilemmas that millennials face when buying their first home.

Andrea Petersen is a financial expert and real estate investor with a seasoned portfolio of investing experience ranging from commercial real estate to renewable energy, hospitality, banking, and just about everything in between. She is the Chief Financial Officer of The Cooper Precision Companies and the Co-Founder and CEO of School of Whales, a crowdfunding platform for commercial real estate which allows the public to get involved with real-estate projects that were previously inaccessible for as little as $500.

In this episode, Hala and Andrea will discuss:

- Why millennials are not buying homes in 2023

- The JOBS Act and what it did for investors

- Investing in REITS

- School of Whales and its view on accessibility

- How to make money with a purpose

- What to look for in a crowdfunding source

- Financial mindfulness

- The comfortable slippers theory

- How to teach finances to the younger generation

- Good debt vs. bad debt

- And other topics…

Andrea Petersen is a financial whale with a seasoned portfolio of investing experience ranging from commercial real estate to renewable energy, hospitality, banking, and just about everything in between. After an initial career in banking, Andrea moved on to client relations, real estate credit analysis, and eventually treasury, where she managed substantial investment portfolios with mortgage-backed securities.

In addition to her role as Co-Founder and CEO of School of Whales, Andrea is the Chief Financial Officer of The Cooper Precision Companies, a multi-faceted organization with a focus on renewable energy, real estate, and hospitality. She is now also the Managing Partner of a creative restaurant licensing and operations company known as King Goose, which operates the Miami-staple, Pubbelly Sushi.

Resources Mentioned:

School of Whales: https://www.schoolofwhales.com/founders/

Andrea’s LinkedIn: https://www.linkedin.com/in/andrea-petersen/

Andrea’s Twitter: https://twitter.com/whalesfund

Andrea’s Instagram: https://www.instagram.com/whalesfund/

Andrea’s Facebook: https://www.facebook.com/whalesfund

Andrea’s Podcast Financially Blonde: https://www.schoolofwhales.com/podcast/

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Mar 20, 2023

01:04:37

11 years ago, Donald Miller lost all of his life savings to a bad investment. After he decided to start taking 100% ownership of his life and business, everything changed. In this episode, Donald is back on YAP to focus on how to grow a small business! Donald will explain why we should think of our business as an airplane and why most small businesses today are failing. He will also break down how we can get ahead of missteps as business owners.

Donald Miller is an author, public speaker, and business owner who is widely considered one of the world's most entertaining and informative speakers. He is the CEO of Storybrand and the host of the Business Made Simple Podcast. He is also the author of several popular books, including the WSJ Best-seller Building a StoryBrand, and his most recent book How to Grow Your Small Business: A 6-Part Strategy to Help Your Business Take Off.

In this episode, Hala and Donald will discuss:

- Why businesses fail nowadays

- The “S” Curve

- How a business is just like an airplane

- Crafting the perfect mission statement

- The five types of meetings

- When to be financially transparent with your team

- The three types of leaders: the artist, the operator, and the entrepreneur

- The problem with traditional sales training

- Creating your follow-up email

- How to speak “in story”

- And other topics…

Donald Miller is the CEO of StoryBrand, an agency that has helped more than 10,000 organizations clarify their brand message, and Business Made Simple, an online platform that teaches business professionals everything they need to know to grow their business and enhance their value on the open market.

Donald is the host of the Business Made Simple podcast and the author of personal essays and books about faith, God, and self-discovery, including the bestsellers Building a StoryBrand, Marketing Made Simple, and Hero on a Mission. His most recent book, How to Grow Your Small Business: A 6-Part Strategy to Help Your Business Take Off, will give you a proven 6-step plan for growth so you can stop drowning in the details. Donald Miller currently lives and works in Nashville, Tennessee with his wife and daughter on their estate: Goose Hill.

Resources Mentioned:

Donald’s Website: https://businessmadesimple.com/

Donald’s LinkedIn: https://www.linkedin.com/in/donald-miller-540007124/

Donald’s Twitter: https://twitter.com/donaldmiller

Donald’s Instagram: https://www.instagram.com/donaldmiller/

Donald’s Facebook: https://www.facebook.com/donaldmillerwords

Donald’s Podcast Business Made Simple: https://podcasts.apple.com/us/podcast/business-made-simple-with-donald-miller/id1092751338?itsct=podcast_box&itscg=30200

Donald’s book How to Grow Your Small Business: A 6-Part Strategy to Help Your Business Take Off: https://www.amazon.com/How-Grow-Your-Small-Business/dp/1400226953/ref=sr_1_1?crid=3DU5BW20G0SAH&keywords=how+to+grow+your+small+business+donald+miller&qid=1679066588&s=books&sprefix=how+to+grow+your+small+business+donald+miller%2Cstripbooks%2C106&sr=1-1

Donald Miller: Be Your Own Hero | E153 https://podcasts.apple.com/us/podcast/donald-miller-be-your-own-hero-e153/id1368888880?i=1000549018819

Donald Miller: Storytelling for Business | E120 https://podcasts.apple.com/us/podcast/donald-miller-storytelling-for-business-e120/id1368888880?i=1000527069775

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Mar 17, 2023

01:03:48

After enduring a painful childhood with a suicidal mother, Cathy Heller moved to LA at 16 with nothing but a dream to become a rockstar. That dream was almost a reality until her producer, Ron Fare, dropped her because he didn’t think she would make enough money as a musician. After jumping between soul-sucking day jobs that made her unhappy, she found a unique way to exercise her passion for music in a more profitable, fulfilling way. In this episode, Kathy explains why a lack of resources is not an excuse to abandon your dreams, why radical empathy is at the core of every business, and how she manages to make millions working only four hours each day.

Cathy Heller is a top podcast host, author, songwriter, and entrepreneurial coach. Her podcast, The Cathy Heller Show, has been featured in Forbes, Entrepreneur Magazine, HuffPost, Inc Magazine, Business Insider, and several times by Apple. Throughout the show, she has interviewed creative entrepreneurs like actress Jenna Fischer, blogger Seth Godin, singer-songwriter Jason Mraz, Lisa Simpson actress Yeardley Smith, designer Jonathan Adler, Bobbi Brown Cosmetics founder Bobbi Brown, psychologist Adam Grant, and author Daniel Pink.

In this episode, Hala and Cathy will discuss:

- Most adults are convinced they have to be unhappy

- The opposite of depression is purpose

- How messy action builds momentum

- Business is relationships, not numbers

- How can you implement radical empathy in your business?

- How to cultivate deep and beneficial online relationships with your clients

- The right way to sell a course online

- The endless value of resourcefulness

- How will higher education shift over the next few decades?

- How to get paid more by working less

- And other topics…

Cathy Heller is the host of the popular podcast The Cathy Heller Podcast. Each week Cathy encourages thousands of listeners to find more purpose and get paid to do what they love. Cathy’s book, Don’t Keep Your Day Job, was released in November 2019 with Macmillan. It’s filled with inspirational stories from people in her community who have taken control of their life’s journey and goes into detail about how to find the work you’re meant to do, grow your business, and wake up to a life you love.

She is a phenomenal coach for creative entrepreneurs and she’s helping people everywhere add their gifts to the world. Cathy often says “purpose is the opposite of depression” and she is truly lifting others to be the happiest version of themselves. Cathy currently lives in LA with her husband and their three daughters.

LinkedIn Secrets Masterclass, Have Job Security For Life:

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Resources Mentioned:

The Cathy Heller Podcast: https://www.dontkeepyourdayjob.com/

Cathy’s Website: https://www.cathyheller.com/

Cathy’s LinkedIn: https://www.linkedin.com/in/cathy-heller

Cathy’s Instagram: https://www.instagram.com/cathy.heller/

Cathy’s Twitter: https://twitter.com/cathyheller?lang=en

Cathy’s Facebook: https://www.facebook.com/cathyhellerbiz/

Cathy’s YouTube: https://www.youtube.com/user/cathyheller?app=desktop

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Mar 13, 2023

01:05:43

When Lisa Bilyeu was a little girl, she had dreams of making it big in the film industry. After marrying the love of her life, she found herself in a rut as a stay-at-home housewife. Lisa reassessed her life and started living with radical confidence so that she could become the Co-founder and President of Impact Theory. In this episode, Lisa discusses how she gained the confidence to make a complete 180 in her life by going from housewife to co-founder. She will also give the inside scoop on what it’s like to build radical confidence and a billion-dollar company from the ground up!

Lisa Bilyeu is the co-founder of the billion-dollar company Quest Nutrition and the co-founder and President of Impact Theory. She is the host of Women of Impact, a show featuring women who have overcome incredible hardship to achieve massive success. Her mission is to empower all women to become the heroes of their own lives. In her book Radical Confidence, Lisa teaches readers how to dream big, boost their confidence, and “toughen the F up.”

In this episode, Hala and Lisa will discuss:

- How Lisa went from housewife to co-founder of Quest Nutrition

- Escaping “the purgatory of the mundane”

- When gratitude can become toxic

- How Lisa learned to lead a team through rap music

- Loyalty vs. blind loyalty

- Becoming the hero of your own life

- Lisa’s biggest relationship advice

- Validation is for parking

- Practicing “emotional sobriety”

- And other topics…

Lisa Bilyeu began her professional career in film, moved briefly into administration, and then, as a founding team member at Quest Nutrition, she took on logistics - building the company’s fulfillment department from scratch and helping facilitate the company’s rise to #2 on the Inc. 500 list of the fastest-growing private companies. She then returned to media helping build the company’s revolutionary in-house media team. As co-founder of Impact Theory, she’s looking to combine her highly developed skills as a creative producer with her drive to help people build things that matter. She is the host of Women of Impact, a show featuring women who have overcome incredible hardship to achieve massive success.

Resources Mentioned:

Lisa’s Website: https://www.radicalconfidence.com/

Lisa’s LinkedIn: https://www.linkedin.com/in/lisabilyeu/

Lisa’s Twitter: https://twitter.com/lisabilyeu

Lisa’s Instagram: https://www.instagram.com/lisabilyeu/

Lisa’s Facebook: https://www.facebook.com/lisabilyeu/

Lisa’s Podcast Women of Impact: https://impacttheory.com/women-of-impact/

Lisa’s Book Radical Confidence: 10 No-BS Lessons on Becoming the Hero of Your Own Life: https://www.amazon.com/Radical-Confidence-No-BS-Lessons-Becoming/dp/1982181419

LinkedIn Secrets Masterclass, Have Job Security For Life:

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Donald’s Books: https://www.amazon.com/s?k=donald+miller+books&gclid=CjwKCAiAxvGfBhB-EiwAMPakqpWbtWazcyT3D0-zfAf9X4SjIddsk--yAwjo-TiLrkyUwizHRplq-xoCdf4QAvD_BwE&hvadid=580628975667&hvdev=c&hvlocphy=1017108&hvnetw=g&hvqmt=e&hvrand=11272388198254768624&hvtargid=kwd-1038300247&hydadcr=8238_13500835&tag=googhydr-20&ref=pd_sl_1a89j6lr3o_e

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Mar 10, 2023

00:55:03

After Donald Miller’s parents got divorced, his father completely disappeared from his life. For years, Donald blamed himself for his father leaving. His guilt manifested in the form of teenage rebellion: breaking into people’s houses, shoplifting, and defying his religious values. However, he turned his life around when his youth minister David Gentiles asked him to write columns for the church newspaper, which sparked his passion and talent for writing. Now, Donald is a bestselling author and the CEO of two companies. He spends his days helping high-dollar brands refine their storytelling strategy. In this episode of YAP Classic, you’ll learn about how to harness the power of storytelling and what ingredients make a great story.

Donald is widely considered one of the most entertaining and informative speakers in the world. His audiences are challenged to lean into their own story, creatively develop and execute the story of their team, and understand the story of their customers so they can serve them with passion. Don's thoughts on story have deeply influenced leaders and teams for Pantene, Ford/Lincoln, Zaxby's, Chick-fil-A, Steelcase, Intel, Prime Lending, and thousands more.

In this episode, Hala and Donald will discuss:

- The four major characters in almost every story

- Why storytelling is such a powerful tool

- What several brands get wrong about telling stories

- Opening and closing story loops

- Never stop talking about the problem your brand is trying to solve

- Steps to establishing yourself as the guide for your customers

- The seven things that happen in every story

- Elements of a great call-to-action

- Why you should follow up with your customers

- And other topics…

Donald also hosts the Business Made Simple podcast and is the author of personal essays and books about faith, God, and self-discovery, including the bestsellers Building a StoryBrand, Marketing Made Simple, and his most recent, Hero on a Mission. He lives and works in Nashville, Tennessee with his wife Elizabeth on their estate, Goose Hill.

LinkedIn Secrets Masterclass, Have Job Security For Life:

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Resources Mentioned:

Business Made Simple: https://www.businessmadesimple.com/

StoryBrand: https://storybrand.com/

Free 5-Minute Marketing Makeover: http://www.5minutemarketingmakeover.com/

Business Made Simple Podcast: https://podcasts.apple.com/us/podcast/business-made-simple-with-donald-miller/id1092751338

Donald’s LinkedIn: https://www.linkedin.com/in/donald-miller-storybrand/

Donald’s Instagram: https://www.instagram.com/donaldmiller/?hl=en

Donald’s Facebook: https://www.facebook.com/donaldmillerwords/

Donald’s Twitter: https://twitter.com/donaldmiller?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

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https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000544767334

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Mar 06, 2023

01:13:05

Matt Higgins spent most of his teenage years taking care of his single mother and scraping gum off of tables at Mcdonald's. After he dropped out of high school at age 16, he graduated from Fordham Law School and became the youngest press secretary in New York City history during the September 11th attacks. Matt created an entrepreneurial career that has now spanned multiple industries. In today’s episode, Matt comes back on YAP to discuss his brand new book Burn the Boats and his winning formula to stop hedging and embark on a lifelong journey of breakout success!

Matt Higgins is an Executive Fellow and teacher at Harvard Business School, and, through RSE Ventures, the private investment firm he co-founded, an investor in some of America’s most beloved brands. He was a Guest Shark on ABC’s Shark Tank, and became the youngest press secretary in New York City history during the September 11th attacks. He then helped lead the effort to rebuild the World Trade Center site as Chief Operating Officer before becoming Executive Vice President of the New York Jets and then Vice Chairman of the Miami Dolphins.

In this episode, Hala and Matt will discuss:

- Why Burn the Boats is Matt’s most important project

- How “familiarity breeds contempt”

- Why your Plan B should be eliminated

- Compound decision-making

- Cultivating your own belief in yourself

- Ralph Waldo Emerson’s “Self-reliance”

- Why Matt brought Kim Kardashian to Harvard

- Who is cut out for being an entrepreneur

- Harnessing the power of Linkedin

- And other topics…

Matt Higgins is a self-made serial entrepreneur with deep operating experience that spans multiple industries over his twenty-five-year career. Higgins holds dual roles as co-founder and CEO of the private investment firm RSE Ventures. His business-building acumen also earned him a spot as a recurring guest Shark on ABC’s Shark Tank during seasons ten and eleven. He is a prolific investor in the direct-to-consumer space and leveraged this expertise to become an executive fellow at Harvard Business School, where he coteaches the course “Moving Beyond DTC.”

A lifelong New Yorker, Higgins was appointed press secretary for the New York City mayor’s office at age twenty-six—the youngest in history—managing the global media response during the 9/11 terrorist attacks before ultimately becoming chief operating officer of the Lower Manhattan Development Corporation. After transitioning to the private sector, he spent fifteen years in senior leadership positions with two National Football League teams, starting as EVP of business operations for the New York Jets before serving as vice chairman of the Miami Dolphins for nearly a decade.

Resources Mentioned:

Matt’s Website: https://www.burntheboatsbook.com/

Matt’s LinkedIn: https://www.linkedin.com/in/matt-higgins-rse/

Matt’s Twitter: https://twitter.com/mhiggins

Matt’s Instagram: https://www.instagram.com/mhiggins/?hl=en

Matt’s Facebook: https://www.facebook.com/ManifestorMindset/

Matt’s Podcast The Manifestor Mindset: https://podcasts.apple.com/us/podcast/the-manifestor-mindset/id1517691358

Matt’s book Burn the Boats: https://www.amazon.com/Burn-Boats-Overboard-Unleash-Potential/dp/006308886X

Shark, Matt Higgins: Attacking Entrepreneurship | E145:

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Mar 03, 2023

00:50:52

As a child, Brit Morin’s parents struggled to scrounge up $20 for her to go on her class field trip. She quickly learned that if she wanted something, she’d have to figure out how to get it herself. She started cooking and doing her own laundry at 8 years old. This creative spirit led her to work for massive tech companies and eventually start her own multimillion-dollar lifestyle brand, Brit + Co. In this episode of YAPClassic, you’ll learn how to exercise your creativity every day, how Brit makes investment decisions as a venture capitalist, and how she raised funding for Brit + Co. You’ll also learn about Brit’s experience working for Steve Jobs and Google.

Brit is a serial entrepreneur and venture capitalist. Her most well-known company, Brit + Co., secured over $50M in funding since its inception in 2011. She has been awarded various accolades, including Ad Age’s 40 Under 40, Adweek’s Creative 100, Forbes 30 Under 30, Fortune’s Most Promising Entrepreneurs, Refinery29’s 30 Under 30, one of Parents magazine’s Most Influential Millennial Moms, and one of ELLE magazine’s American Women at 30. Brit is the author of the bestselling book, Homemakers: A Domestic Handbook for the Digital Generation and has been a regular expert on Good Morning America, the Today Show, Live with Kelly & Ryan, Rachael Ray, and more.

In this episode, Hala and Brit will discuss:

- How middle school kills creativity

- Brit’s inclusive definition of creativity

- How Brit broke into the tech industry and worked for Steve Jobs

- The differences between Apple and Google’s culture

- Brit’s leap into entrepreneurship

- How social media advertising has evolved since the 2016 election

- Why Brit decided to seek venture capital

- How Brit decides what to invest in as a seed-stage investor

- How the mistreatment of women and people of color inspired Brit to start Selfmade

- And other topics…

Brit Morin is the founder and managing partner of Offline Ventures, an early-stage technology fund, and incubator that seeks to create companies that make our offline lives better. She’s also the founder of BFF, an open-access community to help more women and nonbinary people get educated, connected, and rewarded in all things crypto and web3. Further, she’s the founder of Brit + Co, a modern lifestyle and education company providing classes, content, products, and experiences geared towards women with a creative spirit and a do-it-herself attitude. She’s also the founder of Selfmade, an educational platform that helps female founders start and grow a business.

Prior to founding Brit + Co, she worked in product and marketing roles at Google and Apple. Her interests include tech, crypto, storytelling, design, women, photography, the great outdoors, and just about any creative project she can get her hands on.

LinkedIn Secrets Masterclass, Have Job Security For Life:

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Resources Mentioned:

Brit’s LinkedIn: https://www.linkedin.com/in/britmorin

Brit’s Instagram: https://www.instagram.com/brit/

Brit’s Twitter: https://twitter.com/brit

Brit’s Website, Brit+Co: https://www.brit.co/

Self-Made: https://tryselfmade.com/enroll

Brit’s Podcast: https://www.brit.co/listen/

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Feb 27, 2023

01:11:38

When Steven Kotler was a kid, he was skinny, klutzy, and often the last guy picked for any team or athletic contest. He spent a lot of his childhood losing fights to jocks. At 53 years old, he decided to conquer his past shame and push his own aging body past preconceived limits by learning how to park ski. In this episode, Steven discusses how to navigate peak performance as we age and how to keep our use-it-or-lose-it skills. He will also dispel myths about the aging brain and give insight on how to always stay young and profiting!

Steven Kotler is a New York Times bestselling author, an award-winning journalist, and the Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance. His work has been nominated for two Pulitzer Prizes and has been translated into over 50 languages. Steven has appeared in over 100 publications, including the New York Times Magazine, Wired, Atlantic Monthly, Wall Street Journal, TIME, and the Harvard Business Review.

In this episode, Hala and Steven will discuss:

- The long slow rot theory

- How we keep our “use it or lose it” skills

- Why old dogs actually can learn new tricks

- The importance of deliberate play

- Negative stereotypes about aging

- The 3 types of thinking as we age

- Benefits of cross-generational friendships

- Embracing authentic learning as we age

- Illustrating flow through Steven’s dog sanctuary

- And other topics…

Steven Kotler is a New York Times bestselling author, an award-winning journalist, and the Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance. Steven is the author of eleven bestsellers (out of fourteen books), including The Art of Impossible, The Future is Faster Than You Think, Stealing Fire, The Rise of Superman, Bold and Abundance. His work has been nominated for two Pulitzer Prizes, translated into over 50 languages, and has appeared in over 100 publications, including the New York Times Magazine, Wired, Atlantic Monthly, Wall Street Journal, TIME, and the Harvard Business Review. In his latest book Gnar Country: Growing Old, Staying Rad, Steven tests his knowledge and theories on his own aging body in a quest to become an expert skier at age fifty-three.

Alongside his wife, author Joy Nicholson, he is also the co-founder of The Buddy Sue Hospice Home for Old Dogs, a canine elder care facility, and Rancho de Chihuahua, a dog rescue and sanctuary.

Resources Mentioned:

Steven’s Website: https://www.stevenkotler.com/

Steven’s LinkedIn: https://www.linkedin.com/in/steven-kotler-4305b110/

Steven’s Twitter: https://twitter.com/steven_kotler

Steven’s Instagram: https://www.instagram.com/stevenkotler/

Steven’s Facebook: https://www.facebook.com/KotlerSteven/

Flow Research Collective Radio: https://www.stevenkotler.com/radio

Flow Research Collective: https://www.flowresearchcollective.com/zero-to-dangerous/overview?utm_source=podcast&utm_medium=url&utm_campaign=getmoreflow

Steven’s book Gnar Country: Growing Old, Staying Rad: https://www.amazon.com/Gnar-Country-Growing-Old-Staying/dp/0063272903

Steven Kotler: Master the Impossible | E138: https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000539587689

Steven Kotler: Flow Into The Future | E32: https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000445189295

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Feb 24, 2023

01:01:36

Matt Higgins’ childhood was plagued with extreme poverty. He lived in a tiny apartment with three other boys and a single mother who struggled to make ends meet. Ashamed of his family’s financial status and living conditions, Matt started juggling several side hustles, such as selling handbags at flea markets and scraping gum off the bottom of the tables at McDonald’s. Today, he has a net worth of over $150M. In this episode, you’ll learn about the importance of quitting, the benefits of thinking about your own death, and different methods of financing your business.

Matt Higgins is a noted serial entrepreneur, growth equity investor, and co-founder and CEO of private investment firm RSE Ventures. He is also vice chairman of the Miami Dolphins and an Executive Fellow at the Harvard Business School, where he co-teaches the course “Moving Beyond Direct-to-Consumer.” Matt was also a Guest Shark on ABC’s four-time Emmy-Award-winning TV show Shark Tank in seasons 10-11.

In this episode, Hala and Matt will discuss:

- Why dropping out of high school was one of the best decisions Matt ever made

- The importance of quitting

- Why you should reflect on your own mortality

- How Matt built RSE Ventures

- Be picky about how you spend your time

- How Matt manages his investments

- Should you look for an investor or bootstrap your company?

- What Matt looks for in entrepreneurs

- Matt’s optimistic view of Gen Z

- And other topics…

Matt Higgins is a serial entrepreneur and growth equity investor. He co-founded New York City-based RSE Ventures in 2012, amassing a multi-billion-dollar investment portfolio of leading brands across sports and entertainment, media and marketing, consumer and technology industries – including several of Fast Company’s Most Innovative Companies. RSE has successfully backed many challenger brands from inception, including RESY, an Open Table competitor that American Express acquired in 2019; the world's premier drone racing circuit, the Drone Racing League; and the International Champions Cup, the largest privately-owned soccer tournament featuring Europe’s top clubs.

Higgins is also co-owner of VaynerMedia, founded by digital marketing expert Gary Vaynerchuk, and a partner in the early-stage venture fund Vayner/RSE. He also appeared as a Guest Shark on Shark Tank.

LinkedIn Secrets Masterclass, Have Job Security For Life:

Use code ‘podcast’ for 40% off at yapmedia.io/course.

Resources Mentioned:

Matt’s Website: https://www.burntheboatsbook.com/

Matt’s LinkedIn: https://www.linkedin.com/in/matt-higgins-rse/

Matt’s Twitter: https://twitter.com/mhiggins

Matt’s Instagram: https://www.instagram.com/mhiggins/?hl=en

Matt’s Facebook: https://www.facebook.com/ManifestorMindset/

Matt’s Podcast The Manifestor Mindset: https://podcasts.apple.com/us/podcast/the-manifestor-mindset/id1517691358

Matt’s book Burn the Boats: https://www.amazon.com/Burn-Boats-Overboard-Unleash-Potential/dp/006308886X

WeCroak App: https://www.wecroak.com/

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Feb 20, 2023

01:07:45

As a shy, introverted Indian-American girl growing up in Pittsburgh, Erica Dhawan struggled to find her voice. She juggled two languages and two cultures, and, eventually, she became fascinated with human connections. In her book, Digital Body Language, Erica breaks down how to build trust and connection in a digital environment. In today's episode, Erica will talk about digital body language and how we can foster clarity, trust, and connection while working in virtual and hybrid teams.

Erica Dhawan is a game-changing thought leader and one of the most sought-after keynote speakers today. She has been invited to share the speaking stage with the world’s top leaders from Condoleezza Rice, to Arianna Huffington, to Bill Gates. She is the author of two books: Get Big Things Done and Digital Body Language. Erica is the founder and CEO of Cotential, a global consulting firm that transforms the way companies work through 21st-century collaboration.

In this episode, Hala and Erica will discuss:

- Erica’s upbringing as a shy observer

- How Erica built her speaking empire

- Using nonverbal cues in the Digital Age

- How to craft your subject line

- Zoom DOs and DON’Ts

- Why reading carefully is the new listening

- The importance of emojis

- How to recognize a disengaged employee

- AI and the new wave of creative careers

- And other topics…

Erica Dhawan is best known as the leading authority on 21st-century collaboration and teamwork in a digital-first workplace. Her research and insights on Connectional Intelligence and Digital Body Language help teams and organizations worldwide thrive in today's workplace. In 2021, she was named #12 on the Top Motivational Speakers. Thinkers50 named her the "Oprah of Management Ideas." Erica delivers virtual and in-person keynotes, interactive workshops, and online learning courses.

She is the co-author of the bestselling book: Get Big Things Done and the author of Digital Body Language. Her writings have appeared in dozens of publications, including Fast Company, Forbes, and Harvard Business Review. She has an MPA from Harvard Kennedy School, an MBA from MIT Sloan, and a BS from the Wharton School. Erica is the founder and CEO of Cotential, a global consulting firm that transforms the way companies work through 21st-century collaboration.

Resources Mentioned:

Erica’s Website: https://ericadhawan.com/about/

Erica’s LinkedIn: https://www.linkedin.com/in/ericadhawan/

Erica’s Twitter: https://twitter.com/ericadhawan

Erica’s Instagram: https://www.instagram.com/ericadhawan_/

Erica’s Facebook: https://www.facebook.com/EricaDhawan/

Erica’s book Digital Body Language: https://www.amazon.com/Digital-Body-Language-Connection-Distance/dp/1250246520

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Feb 17, 2023

00:45:22

Hala Taha got her start in radio at HOT97, but she was fired before she could advance past her role as an unpaid intern. She was also scouted by MTV, and after a long summer of shooting a reality show with them, MTV pulled the plug with no explanation. Even after multiple failures in the entertainment industry, Hala broke into the podcasting world in 2018 and leveraged her LinkedIn account to grow her podcast. Now, she’s fondly known as the Podcast Princess, since she’s one of the top female podcasters in the education and business space. She also runs a multimillion-dollar media agency. In this episode of Rudy Mawer's podcast, Living The Red Life, you’ll learn some of Hala’s tips for hacking the LinkedIn algorithm and how to start, grow, and monetize your own podcast.

In this episode, Hala and Rudy will discuss:

- How Hala spotted an opportunity on LinkedIn

- The power of sharing positive messages that people can relate to

- How can you strategically use LinkedIn to grow your business?

- Why your feed is where you grow, and your DMs are where you sell

- Where is there room to grow your brand in the podcasting universe?

- What is your creative ‘in’ to build a flywheel of success?

- How to grow your podcast when you don’t have money

- How Hala embraces consistency and shows up every day

- Don’t let the gatekeepers tell you NO!

- And other topics…

Rudy Mawer is a serial investor and CEO of multiple brands and manages over 70 staff. Currently, he runs multiple businesses, including a Marketing Capital group with Kevin Harrington, the Original Shark from the TV show “Shark Tank”, where he helped over 50,000 small businesses around the world. He works with high-ticket coaches and online entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, he’ll work with you to create a custom plan to hit your goals.

Rudy built his first multimillion-dollar business by the age of 26, with Facebook ads, and since went on to become one of the world's leading experts on ads, funnels, and marketing strategy, speaking over 200 times on stage about how to scale online brands. He built 4 multimillion-dollar businesses before the age of 30.

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Resources Mentioned:

Living The Red Life Podcast: https://theredlife.com/podcast/

Mawer Captial: https://mawercapital.com/

Rudy’s LinkedIn: https://www.linkedin.com/in/rudymawer

Rudy’s Instagram: https://www.instagram.com/rudymawerlife/?hl=en

Rudy’s Facebook: https://www.facebook.com/rudymawerlife/

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Feb 13, 2023

01:04:10

At age 8, David Eagleman fell off the edge of a roof. While he was falling, he felt the world slow down, and he saw his life flash before his eyes. His fall made him want to study the neural basis of time perception in crisis situations, and years later, David became a neuroscientist and expert on topics like time perception, brain plasticity, and neurolaw. In this episode, David talks about sensory substitution, the plasticity of the brain, and the potential future state of the human experience. He also breaks down what he calls “livewiring.”

David Eagleman is a neuroscientist at Stanford University and an internationally bestselling author. He is co-founder of two venture-backed companies, Neosensory and BrainCheck, and he also directs the Center for Science and Law, a national non-profit institute. He is best known for his work on sensory substitution, time perception, brain plasticity, synesthesia, and neurolaw. In his latest book, Livewired, he tells the story of brain plasticity.

In this episode, Hala and David will discuss:

- Why a childhood injury influenced David to study time perception

- How we have evolved our senses based on our environment

- What a “half-baked” brain looks like

- Brain Plasticity over time

- David’s “Mr. Potato Head” Model

- The new discoveries of Neosensory

- Why we dream

- How science and religion are related

- What it means to be livewired

- And other topics…

David Eagleman is a neuroscientist at Stanford University and an internationally bestselling author. He is the writer and presenter of the international PBS series, The Brain with David Eagleman, and the author of the companion book, The Brain: The Story of You. He is also the writer and presenter of The Creative Brain on Netflix. He is the co-founder of two venture-backed companies, Neosensory and BrainCheck, and he also directs the Center for Science and Law, a national non-profit institute.

Beyond his 120+ academic publications, he has published many popular books. His latest book Livewired: The Inside Story of the Ever-Changing Brain tells the story of brain plasticity: how your forest of billions of neurons reconfigures every moment of your life. Eagleman is a TED speaker and a Guggenheim Fellow. He also serves on several boards, including the American Brain Foundation and The Long Now Foundation. He serves as the academic editor for the Journal of Science and Law, was named Science Educator of the Year by the Society for Neuroscience, and was featured as one of the Brightest Idea Guys by Italy’s Style magazine. David’s new podcast The Story Inside with David Eagleman will drop in the Spring of 2023 with iHeartMedia.

Resources Mentioned:

David’s Website: https://eagleman.com/

David’s LinkedIn: https://www.linkedin.com/in/davideagleman/

David’s Twitter: https://twitter.com/davideagleman

David’s Instagram: https://www.instagram.com/davideagleman/

David’s Facebook: https://www.facebook.com/David.M.Eagleman

David’s Podcast: https://eagleman.com/podcast/

David’s book Livewired: https://eagleman.com/books/livewired/

PBS series, The Brain with David Eagleman: https://www.pbs.org/show/brain-david-eagleman/

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Feb 10, 2023

00:48:15

Dr. Edith Eger was tortured for years in Auschwitz. Maya Angelou was violently attacked by a grown man at age 8. Colin O'Brady was told he'd never walk normally again after being severely burned in a fire. These survivors made a choice not to let their pasts define their futures. In today's episode, we share their stories.

Featured in this episode are Dr. Edith Eger, a best-selling author, psychologist, and survivor of the Holocaust; Donald Miller, author, public speaker, and CEO of StoryBrand; Benjamin Hardy, organizational psychologist and the world’s leading expert on the psychology of entrepreneurial leadership and exponential growth; Amy Morin, psychotherapist, editor-in-chief at Verywell Mind, and host of the Verywell Mind Podcast; Colin O’Brady, a 10x world record holder who completed a solo trek across Antarctica; and Alex Banayan, the youngest bestselling business author in American history.

In this episode, Hala and various guests will discuss:

- Using your imagination to escape traumatic situations

- Why you should take “I can’t” out of your vocabulary

- Humankind’s deep need for meaning

- How staying hopeful and setting goals can save your life in dire situations

- Ask yourself what your pain needs to heal

- The problem with trying to hide or suppress our emotions

- What is a possible mindset?

- We all have reservoirs of untapped potential

- How Maya Angelou turned years of trauma into beautiful works of art that helped heal millions

- And other topics…

Resources Mentioned:

Holocaust Survivor, Dr. Edith Eger: Overcoming Trauma | E112: https://podcasts.apple.com/us/podcast/holocaust-survivor-dr-edith-eger-overcoming-trauma-e112/id1368888880?i=1000517695033

Donald Miller: Be Your Own Hero | E153: https://podcasts.apple.com/us/podcast/donald-miller-be-your-own-hero-e153/id1368888880?i=1000549018819

Benjamin Hardy: The #1 Personal Growth Hack in 2023, How to Change Your Identity and Make Better Choices | E206: https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000596025258

Dr. Caroline Leaf: Eliminate Toxic Thoughts | E114: https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000519803969

YAPLive: Mental Health Masterclass with Dr. Daniel Amen, Dr. Robin Smith, Amy Morin and Jonas Koffler | Cut Version: https://podcasts.apple.com/us/podcast/yaplive-mental-health-masterclass-with-dr-daniel-amen/id1368888880?i=1000552891541

Colin O’Brady: Conquer Your Mind | E184: https://podcasts.apple.com/us/podcast/colin-obrady-conquer-your-mind-e184/id1368888880?i=1000576909289

Alex Banayan: Unlocking The Third Door To Your Success | E167: https://podcasts.apple.com/us/podcast/alex-banayan-unlocking-the-third-door-to-your-success-e167/id1368888880?i=1000558562541

Viktor Frankl’s Man’s Search For Meaning: https://www.amazon.com/s?k=man%27s+search+for+meaning+book&gclid=Cj0KCQiAlKmeBhCkARIsAHy7WVvQdQ-YJCGwCRjSqgnD0thCabJ0DG0UYJh6s2KvgpeSJ7luXlS_i_0aAhrFEALw_wcB&hvadid=241632980597&hvdev=c&hvlocphy=1017108&hvnetw=g&hvqmt=e&hvrand=14723222330008363040&hvtargid=kwd-3086672388&hydadcr=22569_10355200&tag=googhydr-20&ref=pd_sl_27sm7avzb6_e

Maya Angelou’s I Know Why the Caged Bird Sings: https://www.amazon.com/Know-Why-Caged-Bird-Sings/dp/0345514408

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Feb 06, 2023

00:55:29

When Elena Cardone was 13 years old, she watched her best friend die in a house fire across the street from her own home. Unable to face the house’s ruins day after day, Elena moved to Los Angeles at 17 years old to become a model and actor. After a successful career in show business, she married real estate mogul Grant Cardone, and together, they built a real estate portfolio of $5.2 billion. In this episode, Elena reveals how she and Grant maintain a healthy marriage and business partnership, how to find the right partner, and how her and Grant’s family dynamic contributes to their success.

Elena is an author, businesswoman, event producer, mentor, public speaker, wife, and mother. She started her career in Hollywood as a model and actor, appearing in shows like CSI, Two and a Half Men, and Saved By The Bell. Drawing upon her vast experience, Elena has developed her own curriculum, to assist aspiring empire builders. In her Build an Empire course, she lays the groundwork for both men and women as she trains them how to create, grow, and defend an extraordinary career and marriage. Additionally, she mentors hundreds of women with personal, one-on-one coaching sessions.

In this episode, Hala and Elena will discuss:

- How Elena's relationship to money changed when she started viewing it as energy

- Questioning the value of higher education in today’s economy

- How Elena and Grant met

- How to find the right partner for you

- Does your dream partner actually WANT the current version of you?

- Why complete independence hurts relationships

- How Elena and Grant’s marriage changed after the 2008 Recession

- The defining qualities of a power couple

- Parenting hacks for career-driven families

- How to handle haters

- And other topics…

Elena Cardone is the author of the bestselling book Build an Empire: How to Have it All and the executive producer of massively-successful events like 10x Ladies, Operation 10x Badass, Build an Empire Mastermind, and her own show, “Women in Power.” Elena’s most recent endeavor has been to partner with EXP Realty. She is now a licensed Realtor who plans on building the largest real estate team across the globe helping thousands of people create generational wealth through real estate powered by EXP.

Elena has been happily married to her husband, Grant Cardone, since 2004 (July 4th to be exact - and the fireworks have never stopped) and lives with her husband, their two daughters, Sabrina and Scarlett, along with their two cats, Cash and Flow, in Miami Beach.

Resources Mentioned:

Elena’s Website: https://elenacardone.com/

Elena’s Linkedin: https://www.linkedin.com/in/elenacardone/

Elena’s Instagram: https://www.instagram.com/elenacardone/?hl=en

Elena’s Twitter: https://twitter.com/elenacardone?lang=en

Elena’s YouTube: https://www.youtube.com/user/ElenaCardone

Elena’s Facebook: https://www.facebook.com/elenacardoneWIP/

Elena’s Book: https://www.amazon.com/Build-Empire-How-Have-All/dp/1945661542

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Feb 03, 2023

00:51:05

When Heather Monahan worked in corporate, she helped her company grow from 100 million in revenue to an excess of 200 million. She rose through the ranks, serving as the VP of Sales, EVP, and eventually Chief Revenue Officer. Despite her tireless efforts, she was fired as soon as a new CEO stepped in. Rather than wallowing in her defeat, she self-published her first bestselling book and became one of the Top Keynote Speakers in the World in 2022. In this episode, you’ll learn about how being a people pleaser makes you less confident, tips for handling rejection, and what you can do to challenge your limiting beliefs.

Heather was named one of the Top 40 Female Keynote Speakers in 2020 and Top 50 Keynote Speakers for 2022 by Real Leaders. Her TEDx talk was promoted to TED and translated into 6 languages. Harper Collins Leadership published her new book Overcome Your Villains in November 2021. Heather has been featured in USA Today, CNN, Forbes, Fast Company, Gary V’s Audio Experience, and The Steve Harvey Show.

In this episode, Hala and Heather will discuss:

- How Heather became a renowned speaker

- Micro challenge, macro opportunity

- Dealing with bullies

- Asserting your dominance against negative people

- Confidence vs. insecurity

- How journaling helps Heather track her growth

- Don’t be afraid to ask for what you want

- How can you challenge your limiting beliefs?

- Conducting an audit of your social circle

- Don’t apologize for existing

- And other topics…

Heather Monahan is a best-selling author X2, Top 50 Keynote Speaker in the World 2022, Podcast Host of Creating Confidence, TEDX speaker, and has most recently been appointed to the Board of Directors of Healthlynked Corp. As a Chief Revenue Officer in Media, Heather Monahan is a Glass Ceiling Award winner, named one of the most Influential Women in Radio in 2017, Thrive Global named her a Limit Breaking Female Founder in 2018, and in 2021 Girls Club named her the Thought Leader of the Year.

Heather’s show, Creating Confidence, debuted on the Top 200 shows on Apple Podcasts. Her guests include Sara Blakely, Gary Vaynerchuck, Ryan Serhant, and Kaitlyn Bristowe, among many other noteworthy celebrities and entrepreneurs. Heather and her son Dylan reside in Miami.

Resources Mentioned:

Heather’s TEDx Talk: https://www.ted.com/talks/heather_monahan_me_too_s_mis_step_or_me_too_s_mistake

Heather’s Website: https://heathermonahan.com/

Heather’s Books (Hard Copy): https://www.amazon.com/stores/Heather-Monahan/author/B07BNX96Z1?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true

Heather’s Books (Audible): https://www.audible.com/author/Heather-Monahan/B07BNX96Z1

Heather’s Podcast: https://podcasts.apple.com/us/podcast/creating-confidence-with-heather-monahan/id1462192400

Heather’s LinkedIn: https://www.linkedin.com/in/theheathermonahan

Heather’s Instagram: https://www.instagram.com/heathermonahan/

Heather’s Facebook: https://www.facebook.com/heathermonahanofficial

Heather’s Twitter: https://twitter.com/_heathermonahan/

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Jan 30, 2023

00:56:04

After witnessing the corruption of the pharmaceutical industry first-hand, Tina Anderson decided to quit her cushy job as a lawyer and turn her attention to the field of natural medicine. Nearly a decade later, Tina and her husband are revolutionizing how we manage our gut health with their probiotic company Just Thrive. In this episode, Tina breaks down the ecosystems in our gut, how to fix a leaky gut, and why you should be investing in spore-based probiotics.

Tina Anderson is the CEO and co-founder of Just Thrive, a supplement company specializing in spore-based probiotics. Just Thrive offers a full line of scientifically-backed products designed to help people live healthy, strong lives. Prior to starting Just Thrive, Tina served as an in-house trial lawyer for a family pharmaceutical company.

In this episode, Hala and Tina will discuss:

- Tina’s journey into gut health

- The microbiome, what you need to know

- How our gut health is under attack every day

- The science behind spore-based probiotics

- Debunking probiotic myths

- Leaky gut, and how to fix it for good

- Probiotics vs prebiotics

- Common foods that cause gut issues

- Entering entrepreneurship later in life

- And other topics…

Tina Anderson is the CEO of Just Thrive®, a supplement company. Tina’s journey into the world of health had a unique start and some unusual turns. She began her career as a trial lawyer and in-house counsel for a family pharmaceutical company. She channeled her energy into learning all she could about disease prevention and good health maintenance. That led her to discover the importance of gut health and then other vitamins that were missing in everyday life.

In addition to Just Thrive’s flagship Probiotic, Tina’s company now has a full line of scientifically-backed products designed to help people just like you feel healthy and strong.

Resources Mentioned:

Just Thrive’s Website: https://justthrivehealth.com/discount/YAP - USE CODE YAP FOR A 15-20% DISCOUNT.

Tina’s LinkedIn: https://www.linkedin.com/in/tina-anderson-7bb956162/

Tina’s Twitter: https://twitter.com/JustThriveHlth

Tina’s Instagram: https://www.instagram.com/justthrivehealth/

Tina’s Facebook: https://www.facebook.com/justthrivehealth/

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Jan 27, 2023

00:41:11

In Part 1, we discussed generating passive income to fuel your business, testing your business idea before launching it, identifying a viable market for your product, and why you shouldn’t focus entirely on revenue when you’re first starting out. In Part 2 of this YAPSnacks series, you’ll learn more about picking the right price for your product, a simple marketing framework for businesses of all sizes, the five pillars of scaling your business, and how to establish your company’s core values.

Featured in this episode are Alex Hormozi, founder of Acquisition.com and Gym Launch and author of $100M Offers: How to Make Offers So Good People Feel Stupid Saying No; Donald Miller, CEO of StoryBrand and author of Business Made Simple; Allison Maslan, founder of Pinnacle Global Network and the world leader in scaling businesses to nine figures; and Darius Mirshahzadeh, author of The Core Value Equation.

In this episode, Hala and various guests will discuss:

- Solve problems for a specific audience

- Vicious pricing cycles vs. virtuous pricing cycles

- People ascribe more value to higher-priced commodities

- StoryBrand’s unbeatable marketing framework

- These 7 things happen in every story

- Incorporating storytelling techniques in marketing

- 5 pillars of scaling your business

- Batching your time to maximize productivity

- Using viral and sticky language for your core values

- Picking the right core values for your business

- And other topics…

Resources Mentioned:

Alex Hormozi: The Value Equation, How to Make Offers So Good People Feel Stupid Saying No | E199: https://podcasts.apple.com/us/podcast/alex-hormozi-the-value-equation-how-to-make-offers-so/id1368888880?i=1000588801031

Donald Miller: Storytelling for Business | E120: https://podcasts.apple.com/us/podcast/donald-miller-storytelling-for-business-e120/id1368888880?i=1000527069775

Allison Maslan: Scale Your Business | E170: https://podcasts.apple.com/us/podcast/allison-maslan-scale-your-business-e170/id1368888880?i=1000561549471

Darius Mirshahzadeh: The Core Value Equation | E177: https://podcasts.apple.com/us/podcast/darius-mirshahzadeh-the-core-value-equation-e177/id1368888880?i=1000568710829

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Jan 23, 2023

01:06:17

During the Holocaust, Austrian psychiatrist Viktor Frankl was sent to a concentration camp. He survived by focusing on his one goal: to return home to his family. Frankl saw that once people lost hope for their future, they ultimately lost their life. Dr. Benjamin Hardy has applied Frankl’s research to his own life as an organizational psychologist. In this episode, Ben returns to YAP to discuss the power of embracing our future selves and how to get familiar with a new system for measuring our progress! He will also share why unsuccessful people focus on “The Gap” and successful people focus on “The Gain.”

Dr. Benjamin Hardy is an organizational psychologist and the world’s leading expert on the psychology of entrepreneurial leadership and exponential growth. He was once the most popular blogger on the platform Medium.com and his blogs have been read by over 100 million people. He has several books under his belt including the bestseller Willpower Doesn't Work. On top of it all, Benjamin is also a sought-after corporate speaker.

In this episode, Hala and Benjamin will discuss:

- Why Ben considered himself a failure after writing his first book

- What it means to be in the Gap vs. the Gain

- The difference between ideals and goals

- How to commit to our future selves

- Why imagining is actually a skill

- Viktor Frankl’s tools for survival

- Mr. Beast’s journey toward his future self

- Understanding the what, the why, and the how

- How to view the timeline of our future self

- And other topics…

Dr. Benjamin Hardy is an organizational psychologist and is the world’s leading expert on the psychology of entrepreneurial leadership and exponential growth. His Ph.D. research focused on entrepreneurial courage and transformational leadership. Before completing his Ph.D., his blogs were read by over 100 million people.

Benjamin published his first major book Willpower Doesn’t Work while running a 7-figure online training business. Dr. Hardy has published additional books, including three co-authored with the legendary entrepreneurial coach, Dan Sullivan. His books have sold hundreds of thousands of copies and he is a sought-after teacher and speaker at corporate and entrepreneurial events as well as Fortune 500 companies. His new book, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less, is available for preorder and will be released on May 2023.

Resources Mentioned:

Future Self: https://futureself.com/

Benjamin's Books: https://www.amazon.com/stores/Benjamin-P.-Hardy/author/B00P6MYJUO?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true

Benjamin’s Website: https://benjaminhardy.com/

Benjamin’s LinkedIn: https://www.linkedin.com/in/benjaminhardy88/

Benjamin’s Twitter: https://twitter.com/BenjaminPHardy

Benjamin’s Instagram: https://www.instagram.com/benjamin_hardy_phd/

Benjamin’s Facebook: https://www.facebook.com/benjaminhardy88/

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Jan 20, 2023

01:03:31

After realizing that she did not want to work in a corporate job, Lauren Tickner decided to pursue the best business degree the U.K. had to offer. However, she learned that none of her professors had ever run their own business. She dropped out of school at 20 and focused on her online fitness coaching business, which scaled to seven figures by the time she turned 23. In this episode of YAPClassic, Lauren will teach you about the three key systems in every business, how to do permission-based marketing, and how to determine potential leads.

Lauren Tickner founded Impact School after scaling a lead generation agency and a fitness coaching company to multiple millions per year. She is on a mission to build a billion-dollar company of companies that make a positive impact on the world. Lauren was ranked as Forbes’ #1 business coach for 2021 and a Forbes Top 10 Entrepreneur in 2020. She was also named a “Marketing Genius” by the London Stock Exchange.

In this episode, Hala and Lauren will discuss:

- Why Lauren decided to become an entrepreneur

- Business is a puzzle, not a game

- How Lauren’s disabled brother Adam inspires her every day

- What is the best online business to start right now?

- What four things drive humans?

- How to pick a meaningful goal for a potential business

- Three key systems in every business

- Why some entrepreneurs eventually get stuck & can’t scale

- How Lauren defines leads

- How to determine a potential lead

- Your best ideal client is you from a few years ago

- Permission-based marketing

- Using bots

- The benefits of offering free products or services

- How to open up a conversation with a potential lead

- Some of Lauren’s insider tips on growing a social media presence

- And other topics…

Lauren Tickner is the founder & CEO of Impact School. She started as an online fitness coach at 17 years old, which she turned into a seven-figure online business by the age of 23. Lauren’s commitment to empowering world-class companies to deliver life-changing results globally while making millions has empowered Impact School to continue to serve businesses in every single continent and every single niche imaginable. In 2022, she took YSJ, a career consulting company, from 20k/month to 620k/month consistently and she helped Smart Mentoring add an additional 150k to their monthly revenue.

Lauren resides in Dubai, where Impact School is based, despite having team members in 11 different time zones in 15+ countries.

Resources Mentioned:

Impact School: school.com/">https://www.impact-school.com/

Lauren’s YouTube: https://www.youtube.com/channel/UC8qhCPBiqf3qje6CdDBjdgQ

Lauren’s LinkedIn: https://www.linkedin.com/in/laurentickner/

Lauren’s Instagram: https://www.instagram.com/laurentickner/?hl=en

Lauren’s Twitter: https://twitter.com/laurentickner?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

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https://www.amazon.com/10X-Rule-Difference-Between-Success-ebook/dp/B004X75OES?ref_=ast_sto_dp

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Jan 16, 2023

00:52:59

Throughout his early life, Grant Cardone faced a lot of loss. At 15 years old, he was introduced to drugs and battled addiction for the next 10 years. Once he recovered, he vowed to become the best version of himself. Today, Grant is a globally-renowned leader in the world of entrepreneurship, sales, and real estate. In this episode, Grant will share his top wealth-generating secrets and business philosophies. He will share how to become recession-proof and create an unbreakable business that thrives no matter the market condition!

Grant Cardone is a sales and marketing expert, entrepreneur, real estate investor, and the author of several books, including his breakout hit The 10X Rule. Grant is the CEO of Cardone Capital and is the author of several best-selling business programs. He was named the #1 marketer by Forbes Magazine and is the founder of The 10X Movement & The 10X Growth Conference, the world’s largest business & entrepreneur conference.

In this episode, Hala and Grant will discuss:

- Grant’s come-up story

- Why becoming a millionaire is “a lazy man’s dream”

- How Grant made his first million dollars

- Why we should store money instead of saving it

- How to become recession-proof

- Grant’s social strategy

- Creating a morning routine

- Being an investor, not a boss

- And other topics…

Grant Cardone is a New York Times bestselling author, international speaker, and businessman. He is considered one of the top sales training and entrepreneurship experts in the world today. Forbes has listed him as one of the top social media business influencers.

Cardone travels the world consulting Fortune 500 companies, small business owners, startups, and governments on business expansion. Grant aims to grow company sales by finding overlooked opportunities and customizing the sales process to be more effective. He has worked with companies like Google, Sprint, Aflac, Toyota, GM, Ford, and thousands more.

Grant is also the founder of The 10X Movement & The 10X Growth Conference, the world’s largest business & entrepreneur conference and he is currently one of the most prominent business influencers on social media. Grant will be hosting a free 5-day immersion program called the “Unbreakable Challenge” on January 24th to educate people about how to recession-proof their businesses.

Resources Mentioned:

The Unbreakable Challenge Registration: https://www.theunbreakablechallenge.com/secure-your-seat?utm_campaign=Unbreakable+Challenge&utm_medium=Events&utm_source=GC.com

Grant’s Books: https://store.grantcardone.com/collections/books

Grant’s Website: https://grantcardone.com/

Grant’s LinkedIn: https://www.linkedin.com/in/grantcardone/

Grant’s Twitter: https://twitter.com/grantcardone

Grant’s Instagram: https://www.instagram.com/grantcardone/

Grant’s Facebook: www.facebook.com/grantcardonefan/

Grant’s Podcast: https://grantcardone.com/podcast/

Grant’s book The 10X Rule: The Only Difference Between Success and Failure:

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Jan 13, 2023

00:42:24

When Vishen Lakhiani moved to New York City, he was making $7,500 a month at a company with a difficult, problematic, and even racist culture. After creating multiple streams of passive income and taking baby steps toward his goal of running his own meditation business, he was able to quit his job and eventually scale his company, Mindvalley, to nine figures. Vishen’s story is one of many entrepreneurial success stories we’ve heard on Young and Profiting Podcast, and in this episode, you’ll learn about the fundamentals of starting a business from these successes.

Featured in this episode are Vishen Lakhiani, founder and CEO of Mindvalley; Nick Loper, founder of the popular blog and podcast, Side Hustle Nation; Josh Kaufman, author of The Personal MBA; and Alex Hormozi, founder of Acquisition.com and bestselling author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.

In this episode, Hala and various guests will discuss:

- Calculating your minimal livable income (MLI)

- Do what you love, what you’re good at, and what will make you money

- Don’t quit your day job until you can afford to

- Generating passive income

- Testing your business idea

- Today’s most profitable side hustles

- Finding a viable market

- Five parts of every business

- You can make more money by serving a different audience

- Why you shouldn’t focus entirely on generating revenue when you’re first starting out

- And other topics…

Resources Mentioned:

- Vishen Lakhiani: The Law of Attraction is Bunk! The Truth about Intuition and Manifesting for High Performers | E201: https://podcasts.apple.com/us/podcast/vishen-lakhiani-the-law-of-attraction-is-bunk/id1368888880?i=1000590605986

- Nick Loper: The Art of Side Hustles | E10: https://podcasts.apple.com/us/podcast/nick-loper-the-art-of-side-hustles-e10/id1368888880?i=1000423665576

- Josh Kaufman: Launching a Business or Side Hustle | E106: https://podcasts.apple.com/us/podcast/josh-kaufman-launching-a-business-or-side-hustle-e106/id1368888880?i=1000512998935

- Alex Hormozi: The Value Equation, How to Make Offers So Good People Feel Stupid Saying No | E199: https://podcasts.apple.com/us/podcast/alex-hormozi-the-value-equation-how-to-make-offers-so/id1368888880?i=1000588801031

- Josh Kaufman’s Book, The Personal MBA: https://personalmba.com/

- Napoleon Hill’s Book, Think and Grow Rich: https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331

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Jan 09, 2023

01:03:10

When she was young, Jennifer Cohen struggled in school and was often sent for extra tutoring because of her poor performance. After a teacher said that she would be nothing but “average, at best,” a young Jennifer Cohen decided to step out of herself and into boldness. Today, Jennifer is one of the most influential entrepreneurs in the Health and Fitness industry. In this episode, Jennifer will talk about her newly released book, Bigger, Better, Bolder: Live the Life You Want, Not the Life You Get. She will teach us how to develop boldness as a skill and how to rid ourselves of the “good enough” mindset.

Jennifer Cohen is an entrepreneur, brand strategist, podcaster, and educator. Her world-famous clientele includes Hollywood celebrities, Olympic athletes, blockbuster recording artists, top CEOs, and more. She’s the author of three books in the fitness, wellness, and healthy habits space, has sold companies for millions of dollars, and has appeared on major network shows. On her top-rated Habits & Hustle podcast, Jennifer interviews thought-leaders and business luminaries such as Mark Cuban, Bobbi Brown, and Tony Robbins, and celebrities like Dennis Rodman, Chelsea Handler, and Matthew McConaughey.

In this episode, Hala and Jennifer will discuss:

- How Jennifer stepped into boldness at a young age

- Why being “mediocre” can be a superpower

- Creating the dream job

- How Jennifer built her brand

- Why having a “good enough” mindset isn’t enough

- How to exercise our boldness muscle daily

- How Gen Z and Millennials can escape “coddle culture”

- Why self-actualization is an attractive quality

- And other topics…

Jennifer Cohen is an entrepreneur, best-selling author, brand strategist, international speaker, podcaster, and educator with a specific focus on building healthy habits to drive positive behavioral change and inspiring people to achieve their biggest dreams through boldness. Her world-famous clientele includes Hollywood celebrities, Olympic athletes, blockbuster recording artists, top CEOs, and more. She’s the author of three books in the fitness, wellness, and healthy habits space, has sold companies for millions of dollars and has appeared on major network shows.

On her top-rated Habits & Hustle podcast, Jennifer interviews thought-leaders and business luminaries such as Mark Cuban, Tony Robbins, and Bobbi Brown, and celebrities like Dennis Rodman, Chelsea Handler, and Mathew McConaughey. Jennifer is also an in-demand motivational speaker for brands and business schools. Her TEDx talk, The Secret to Getting Anything You Want in Life has more than 5 million views. Jennifer lives in Los Angeles with her husband and their two little superstars, Dylan and Sydney.

Resources Mentioned:

Jennifer’s Website: https://www.jennifercohen.com/

Jennifer’s LinkedIn: https://www.linkedin.com/in/therealjencohen

Jennifer’s Twitter: https://twitter.com/therealjencohen?lang=en

Jennifer’s Instagram: https://www.instagram.com/therealjencohen/?hl=en

Jennifer’s Facebook: https://www.facebook.com/therealjencohen/

Jennifer’s Podcast: https://www.jennifercohen.com/podcast

Bigger, Better, Bolder: Live the Life You Want, Not the Life You Get: amazon.com/Bigger-Better-Bolder-Live-Life/dp/0306829584/ref=sr_1_1?qid=1673204975&refinements=p_27%3AJennifer+Cohen&s=books&sr=1-1

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Jan 06, 2023

00:42:27

Josh Kaufman went from having zero ukulele skills to being an intermediate ukulele player in just 20 hours. How did he do it? In this episode, Josh breaks down how to learn any new skill in just 20 hours, debunks certain myths about learning a new skill, and reveals his four steps for rapid skill acquisition.

Josh Kaufman is a best-selling author, researcher, and speaker. Josh's TEDx talk, The First 20 Hours, is one of the top 25 most-viewed TED talks published to date, with over 22 million views on YouTube. His research has been featured by The New York Times, The BBC, The Wall Street Journal, The Atlantic, Fortune, Forbes, Time, BusinessWeek, Wired, Fast Company, Financial Times, HarvardBusiness.org, The World Economic Forum, Inside Higher Ed, Lifehacker, MarketWatch, The Independent, Bloomberg TV, PBS Next Avenue, CCTV, and CNN's Sanjay Gupta MD.

In this episode, Hala and Josh discuss:

- How Josh’s TEDx talk exploded in popularity

- The 10,000 hours myth

- What the first 20 hours of learning a new skill consist of

- Emotional barriers to learning a new skill

- Learning curves

- The Power Law of Practice

- The skills Josh has learned in under 20 hours

- The 4 steps of rapid skill acquisition

- The critical few

- Josh’s third book, How To Fight A Hydra

- And other topics…

Josh Kaufman is a best-selling author, researcher, and speaker. Josh's research focuses on business, entrepreneurship, skill acquisition, productivity, creativity, applied psychology, and practical wisdom. His unique, multidisciplinary approach to business mastery and rapid skill acquisition has helped millions of readers around the world learn essential concepts and skills on their own terms. Josh has been featured as the #1 bestselling author in Business & Money, as ranked by Amazon.com, and his books have sold over a million copies worldwide.

Josh's TEDx talk on The First 20 Hours is one of the top 25 most-viewed TED talks published to date, with over 22 million views on YouTube.

Josh has been a featured speaker at The Aspen Ideas Festival, Stanford University, World Domination Summit, Pioneer Nation, Microconf, BaconBiz, Google, and IBM, and his website, JoshKaufman.net, was named one of the "Top 100 Websites for Entrepreneurs" by Forbes in 2013.

Resources Mentioned:

Part 1 of Josh's Interview: https://podcasts.apple.com/us/podcast/josh-kaufman-launching-a-business-or-side-hustle-e106/id1368888880?i=1000512998935

Josh’s TEDx Talk: https://www.youtube.com/watch?v=5MgBikgcWnY

Josh’s Books: https://joshkaufman.net/books/

Josh’s Website: https://joshkaufman.net/

Josh’s Twitter: https://twitter.com/joshkaufman

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Jan 02, 2023

00:45:08

Leila Hormozi worked for years at jobs where she never received a single raise or promotion. Because of her integrity and dedication, she learned how to exceed expectations. Now, Leila is a master CEO and widely considered a scaling & operations expert. In part 2 of this episode, Leila will break down her management philosophies and tell us how to attract top-tier employees. She will also explain the components of her accountability formula and why she calls herself a “chief accountability officer.”

Leila Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. Leila started her career in fitness, and today, she is widely known as a scaling, operations, and management expert. She had acquired a net worth of $100M by the time she was 28 years old. Today, Leila is the co-founder of the holding company Acquisition.com, alongside her husband Alex Hormozi. Together, they invest their monetary and intellectual capital into other businesses. Acquisition.com is responsible for over 85 million dollars in yearly revenue across various industries.

In Part 2 of this episode, Hala and Leila will discuss:

- The qualities of world-class leaders

- Creating a top-tier job title to attract the right employees

- Leila’s seamless, speedy hiring process

- How to “buy people’s brains”

- Spotting competitive greatness

- Why we should strive to exceed expectations

- Why Leila calls herself the “chief accountability officer”

- The components of the Accountability Formula

- Leila’s possible new podcast

- And other topics…

Leila Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. She is known for her expertise in scaling businesses through flexible infrastructures and creating management systems that create wonderful places to work, and performance to match. After the turnaround business experience, they packaged his process into a licensing model which scaled to over 4000+ locations in 4 years. Over that same four-year period, she founded and scaled three other companies to $120M+ in cumulative sales across four different industries (software, service, e-commerce, and brick & mortar) without taking on outside capital.

After that, she ascended to a board position in each of her companies, allowing her the time to co-found Acquisition.com which acts as the holding company for all her business ventures, which at present, is responsible for over $85,000,000 in yearly revenue across a variety of industries.

Resources Mentioned:

Part 1 of Leila's Interview: https://podcasts.apple.com/us/podcast/leila-hormozi-from-six-arrests-to-%24100m-net-worth-how/id1368888880?i=1000591301552

Leila’s Website: https://www.acquisition.com/

Leila’s LinkedIn: https://www.linkedin.com/in/leila-hormozi-32a580a5/

Leila’s Twitter: https://twitter.com/LeilaHormozi

Leila’s Instagram: https://www.instagram.com/leilanhormozi/

Leila’s Facebook: https://www.facebook.com/leila.naghshineh

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Dec 30, 2022

00:49:22

Several notable social and behavioral scientists agree that strong social relationships are the secret sauce for a happy, fulfilling life. This year on Young and Profiting Podcast, many of our guests affirmed that belief by discussing the importance of nurturing your relationships.

In this episode, you’ll learn about our show’s top theme for 2022: relationships. Featured in this episode are highlights from some of our favorite YAP guests, such as Mark Batterson, social entrepreneur; Josh Peck, actor and author; David Eagleman, renowned neuroscientist; and Marshall Goldsmith, executive coach.

In this episode, Hala and various guests will discuss:

- Why Americans are lonelier than ever

- How apologies can strengthen our relationships

- The correspondence between strong relationships and happiness

- The value of living in the present moment

- How to build a strong social circle

- Love’s place at work

- Why you should invest in cultivating community now

- We are attracted to people who we identify with

- How to strengthen your emotional intelligence

- Doing nice things for other people will set you up for success

- And other topics…

Original Episodes:

Scott Galloway | E197: https://podcasts.apple.com/us/podcast/scott-galloway-this-generation-is-struggling-how-america/id1368888880?i=1000586938162

Daniel Pink | E189: https://podcasts.apple.com/us/podcast/daniel-pink-turn-regrets-into-gold-understand-your/id1368888880?i=1000580638008

Dave Ulrich | E195: https://podcasts.apple.com/us/podcast/dave-ulrich-culture-and-leadership-principles-for/id1368888880?i=1000585311667

Gretchen Rubin | E151: https://podcasts.apple.com/us/podcast/gretchen-rubin-crush-your-2022-goals-e151/id1368888880?i=1000548075873

Arthur C. Brooks | E192: https://podcasts.apple.com/us/podcast/arthur-c-brooks-cracking-the-code-to-happiness/id1368888880?i=1000582872733

Marshall Goldsmith | E171: https://podcasts.apple.com/us/podcast/marshall-goldsmith-live-the-earned-life-e171/id1368888880?i=1000563257193

Ed Mylett | E173: https://podcasts.apple.com/us/podcast/ed-mylett-the-power-of-one-more-e173/id1368888880?i=1000565334680

Jason Feifer | E188: https://podcasts.apple.com/us/podcast/jason-feifer-future-proof-your-career-and-unlock/id1368888880?i=1000579937755

John Mackey | E166: https://podcasts.apple.com/us/podcast/john-mackey-practicing-conscious-leadership-e166/id1368888880?i=1000557876308

Brad Stulberg | E157: https://podcasts.apple.com/us/podcast/brad-stulberg-avoid-burnout-and-be-grounded-e157/id1368888880?i=1000550993784

Robert Cialdini | E196: https://podcasts.apple.com/us/podcast/robert-cialdini-worlds-1-influence-and-persuasion/id1368888880?i=1000586088853

Michelle Lederman | E194: https://podcasts.apple.com/us/podcast/michelle-lederman-grow-your-network-and-influence-with/id1368888880?i=1000584473722

Bob Burg | E150: https://podcasts.apple.com/us/podcast/bob-burg-go-giver-sales-strategy-e150/id1368888880?i=1000547624555

Daniel Goleman | E165: https://podcasts.apple.com/us/podcast/daniel-goleman-level-up-your-emotional-intelligence-e165/id1368888880?i=1000556938893

Josh Peck | E178: https://podcasts.apple.com/us/podcast/josh-peck-be-more-resilient-e178/id1368888880?i=1000569525501

Mark Batterson | E154: https://podcasts.apple.com/us/podcast/mark-batterson-social-entrepreneurship-e154/id1368888880?i=1000549485109

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Dec 26, 2022

01:06:31

Before Leila Hormozi became the expert business mogul that she is today, she was lost and rebellious. After getting arrested 6 times in a matter of 18 months, Leila decided to turn her life around and poured herself into learning. Now, she is widely considered a scaling & operations expert. In today's episode, Leila will guide us on how to make lasting behavioral change to become the people we want to be.

Leila Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. Leila started her career in fitness, and today, she is widely known as a scaling, operations, and management expert. She acquired a net worth of $100M by the time she was 28 years old. Today, Leila is the co-founder of the holding company Acquisition.com, alongside her husband Alex Hormozi. Together, they invest their monetary and intellectual capital into other businesses. Acquisition.com is responsible for over 85 million dollars in yearly revenue across various industries.

In Part 1 of this episode, Hala and Leila will discuss:

- How Leila was shaped by her upbringing

- What inspired Leila’s motivational spirit

- How mentors like Tony Robbins changed Leila’s life

- How your inner circle should contribute to your growth

- Leila’s dating advice and how she met her husband Alex

- Adapting in order to succeed

- Why being uncomfortable is important

- Building the “GSD” Muscle

- And other topics…

Leila Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. She is known for her expertise in scaling businesses through flexible infrastructures and creating management systems that create wonderful places to work, and performance to match. After the turnaround business experience, her and her husband, Alex Hormozi, packaged his process into a licensing model which scaled to over 4000+ locations in 4 years. Over that same four-year period, she founded and scaled three other companies to $120M+ in cumulative sales across four different industries (software, service, e-commerce, and brick & mortar) without taking on outside capital.

After that, she ascended to a board position in each of her companies, allowing her the time to co-found Acquisition.com, which acts as the holding company for all her business ventures, which at present are responsible for over $85,000,000 in yearly revenue across a variety of industries.

Resources Mentioned:

Leila’s Website: https://www.acquisition.com/

Leila’s LinkedIn: https://www.linkedin.com/in/leila-hormozi-32a580a5/

Leila’s Twitter: https://twitter.com/LeilaHormozi

Leila’s Instagram: https://www.instagram.com/leilanhormozi/

Leila’s Facebook: https://www.facebook.com/leila.naghshineh

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Dec 23, 2022

00:47:57

Mark Manson graduated from college and entered the workforce at one of the worst possible times: the Great Recession of 2008. After bouncing around several odd jobs and living on his friend’s couch, he became a full-time blogger and bestselling author. In today’s episode, Mark discusses the downfalls of hope and why we’ll never be satisfied unless we face Mark’s uncomfortable truth of life head-on.

Mark’s most recent book, Everything is F*cked: A Book About Hope, debuted at #1 on the New York Times Bestseller list. Mark is most known for writing The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life, which came out in 2016 and has become a massive global bestseller with over 8 million copies sold worldwide.

In this episode, Hala and Mark will discuss:

- How Mark became a blogger and an author

- Why Mark recommends that people start a podcast or YouTube channel over blogging

- Why we manufacture crises

- The opposite of happiness is hopelessness

- The uncomfortable truth of life

- Thinking brain vs. feeling brain

- The problem with avoiding pain

- Using pain to strengthen relationships

- How an adult mind differs from a child or adolescent mind

- Fake freedom vs. real freedom

- And other topics…

Mark Manson is a bestselling author, speaker, podcaster and blogger. He is a 2x #1 New York Times bestselling author and has sold over 13 million books. He writes life advice that is science-based and pragmatic. He offers several online courses on topics such as resilience, building a better life, emotional mastery, finding purpose, healthy relationships, challenging beliefs, social connection, healthy dating, and overcoming anxiety. He aims to equip his audience with meaningful and realistic skills that enable them to live mature and fulfilling lives and generate ideas that could potentially change the world.

Resources Mentioned:

Mark’s Blog: https://markmanson.net/articles

Mark’s YouTube: https://www.youtube.com/channel/UC0TnW9acNxqeojxXDMbohcA

Mark’s Books: https://markmanson.net/books

Mark’s Website: https://markmanson.net/

Mark’s LinkedIn: https://www.linkedin.com/in/markmanson/

Mark’s Twitter: https://twitter.com/IAmMarkManson?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Tim Feriss’s Four-Hour Work Week: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357

Sponsored By:

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Dec 19, 2022

00:56:31

Vishen Lakhiani was once an insecure, pimply kid who was plagued with low self-esteem. After discovering the Silva Method of Meditation, Vishen learned to unlock the power of his mind and become one of today’s most influential gurus in personal growth and human consciousness. In today’s episode, Vishen uncovers the power of intuition, his 6 phase meditation practice, and the levels of personal growth to help listeners make the impossible possible!

Vishen Lakhiani is a New York Times Best-Selling author and founder of Mindvalley, an education tech company that gives the benefits of an Ivy League education for 1/100th of the price. Vishen’s latest book, The 6 Phase Meditation Method, aims to help people supercharge their minds, manifest their goals, and make magic just in minutes a day.

In this episode, Hala and Vishen will discuss:

- How Vishen discovered the power of the mind

- The Silva Method, the “tex mex” of meditation

- Why most people figure life out at 38 years old

- Focusing on your MLI (Minimum Livable Income)

- How to start trusting your intuition

- Why the universe “gives you what you are”

- Debunking the law of attraction

- The 4 levels of personal growth

- Why the most successful CEOs have altered state practices

- How to find a useful meditation practice

- Vishen's 6 phase meditation practice

Vishen Lakhiani is an entrepreneur, author, and activist on a mission to raise human consciousness. He founded Mindvalley in 2003 with the goal of bringing together the world’s top educators under one platform to usher in a new era for humanity that is more empowered, connected, and collaborative than the status quo. Under the Mindvalley umbrella, he has launched a variety of learning tools and platforms that have helped millions around the world experience personal transformation.

Vishen is constantly traveling around the world, meeting brilliant minds, speaking at conferences and corporations, and filming content. Some of his most insightful interviews are on his Mindvalley podcast. In his latest book, The Six Phase Meditation Method, Vishen unlocks the secret weapon of the world’s top achievers: his signature hyper-efficient meditation program that anyone can make time for.

Resources Mentioned:

Vishen’s Website: https://www.vishen.com/

Vishen’s LinkedIn: https://www.linkedin.com/in/vishen/

Vishen’s Twitter: https://twitter.com/Vishen

Vishen’s Facebook: https://www.facebook.com/vishenlakhiani

Vishen’s Books: https://www.mindvalley.com/books/6phase

The 6 Phase Meditation Method: https://www.amazon.com/Phase-Meditation-Method-Technique-Supercharge/dp/0593234642

Sponsored By:

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Dec 16, 2022

00:36:59

98% of people fail to execute their new year's goals. Don't be one of those people. In this episode, you'll learn everything you need to design your goals, plan for difficulties, and connect your goals to a larger vision for your life.

Featured in this episode are Daniel Pink, a four-time New York Times bestselling author; Dr. Jeff Spencer, the legendary ‘coach of the stars’; Katy Milkman, Wharton professor of behavioral economics; and Donald Miller, CEO of StoryBrand.

Topics include:

- Regrets of action vs. regrets of inaction

- How our regrets change over time

- It’s better to try and fail than not try at all

- RIGHT goals

- Identifying goals worth pursuing

- Different stages of reaching your goals

- Preparing for obstacles

- Having emergency reserves

- Why you should write your eulogy

- The benefit of reading your eulogy every morning

- And other topics…

Original Episodes:

Daniel Pink: Turn Regrets Into Gold, Understand Your Emotions, and Live Your Best LIfe - https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000580638008

Dr. Jeff Spencer: Ultimate Goal Setting | E179 - https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000570276285

Katy Milkman: The Science of Change | E181 - https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000574619051

Donald Miller: Be Your Own Hero | E153 - https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000549018819

Sponsored by:

Omaha Steaks - Visit OmahaSteaks.com and get 50% off sitewide plus use promo code YAP at checkout to get that EXTRA $40 OFF your order

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The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

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Dec 14, 2022

00:50:10

Emily Fletcher went from a burnt-out Broadway performer to a well-known meditation guru who now runs an innovative meditation company called Ziva Meditation. She now teaches thousands of people about the life-changing benefits of reaching an altered state through meditation. On this episode of YAP Classic, Emily discusses these benefits and explains how you can implement meditation into your daily life.

Emily’s company, Ziva Meditation, utilizes a powerful combination of mindfulness, meditation, and manifesting to help people release years of pent-up stress and trauma. Ziva has hosted over 40,000 students and Emily has sold 50,000 books through running Ziva.

Topics Include:

- Emily’s early career on Broadway

- Why did Emily hate her dream job?

- How meditation fixed Emily’s sleep schedule

- Meditation can help you release years of chronic stress

- The physical and mental benefits of meditation

- Can meditation improve your sex life?

- The difference between mindfulness, meditation, and manifesting

- How to combine those three practices for top results

- Why you need to find a reliable meditation teacher

- And other topics…

Emily Fletcher is the founder of Ziva Meditation and the author of Stress Less, Accomplish More. Her book debuted at #7 out of all books on Amazon. The New York Times, The Today Show, Vogue and ABC News have all featured Emily’s work. She’s been named one of the top 100 women in wellness to watch, has taught more than 20,000 students around the world and has spoken on meditation for performance at Apple, Google, Harvard Business School and Barclays Bank. Ziva graduates include Oscar, Grammy, Tony & Emmy award winners, NBA players, Navy SEALs, Fortune 500 CEOs, busy parents, and social entrepreneurs.

Resources Mentioned:

Ziva’s Website: https://zivameditation.com/

Ziva’s YouTube: https://www.youtube.com/channel/UCCxjaQh4v8HqoQ7BvlmsDFw

Ziva’s Instagram: https://www.instagram.com/zivameditation/?hl=en

Emily’s Book: https://www.amazon.com/Stress-Less-Accomplish-More-Extraordinary/dp/0062747509

Emily’s LinkedIn: https://www.linkedin.com/in/emilyfletcherziva/

Emily’s Twitter: https://twitter.com/zivameditation?lang=en

Emily’s Instagram: https://www.instagram.com/emilystellafletcher/?hl=en

Sponsored By:

Omaha Steaks - Visit OmahaSteaks.com and get 50% off sitewide plus use promo code YAP at checkout to get that EXTRA $40 OFF your order

Indeed - Visit Indeed.com/YAP to start hiring now.

Rocket Money - Go to rocketmoney.com/profiting for more info

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The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

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Dec 12, 2022

01:14:01

After a crooked financial adviser gambled away all of her savings, Suze Orman was left with nothing but $50,000 in debt and a broken dream. In a surprising twist of fate, Suze has now become one of America's most trusted financial advisors and a champion for everyday investors. In today's episode, Suze challenges listeners to take control of their personal finances before the impending economic instability puts America at risk!

Suze Orman was the contributing editor to “O” The Oprah Magazine for 16 years, the Costco Connection Magazine for over 18 years, and the host of the award-winning Suze Orman Show, which aired every Saturday night on CNBC for 13 years. Over her television career, Suze has accomplished that which no other television personality ever has before. She is a #1 New York Times bestselling author, writer/producer, and one of the top motivational speakers in the world today. Suze is undeniably America’s most recognized expert on personal finance.

In this episode, Hala and Suze will discuss:

- Suze’s childhood struggles and her speech impediment

- How Suze was tricked by a seedy investor when starting her business

- Why Suze turned her life around at the age of 30

- Overcoming a limited mindset

- Is a recession on the horizon?

- Finding financial independence

- Why fear, shame, and anger are the 3 main obstacles to wealth

- The biggest mistake you will make is waiting until you're older to fund your retirement

- The vitality of investing in a Roth IRA

- Starting an 8-month to 1-year emergency savings account

- Why we shouldn’t just “spend what we earn”

- Investing in Series I Bonds

- Suze’s opinion on student loan debt relief

- And other topics…

Suze Orman has been called “a force in the world of personal finance” and a “one-woman financial advice powerhouse” by USA Today. She is the #1 New York Times bestselling author, magazine and online columnist, writer/producer, and one of the top motivational speakers in the world today.

She is also the author of ten consecutive New York Times bestsellers, a two-time Emmy Award-winning television host, and the Co-Founder of Securesave.com, the first employer-sponsored employee savings account. Suze hosts the extremely popular Women & Money podcast and is a special advocate for the National Domestic Violence Hotline, bringing her message of awareness and empowerment to women who have suffered financial abuse.

Resources Mentioned:

Suze’s Books: https://www.suzeorman.com/products/categories/1

Suze’s Website:https://www.suzeorman.com/

Suze’s LinkedIn: https://www.linkedin.com/in/suzeorman/

Suze’s Twitter: https://twitter.com/Suzeormanshow

Suze’s Instagram: https://www.instagram.com/therealsuzeorman/

Suze’s Facebook: https://www.facebook.com/suzeorman/

Suze’s book The Ultimate Retirement Guide for 50+: Winning Strategies to Make Your Money Last a Lifetime: https://www.amazon.com/gp/product/B082ZQ5TPX/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0

Sponsored By:

Omaha Steaks - Visit OmahaSteaks.com and get 50% off sitewide plus use promo code YAP at checkout to get that EXTRA $40 OFF your order

Indeed - Visit Indeed.com/YAP to start hiring now

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The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

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Dec 09, 2022

00:37:09

Throughout her professional career, Hala Taha has faced several instances of rejection: getting fired from HOT97, being turned down for a promotion at HP, and losing her opportunity to become a reality TV star. Yet now, Hala is the host of Young and Profiting Podcast, a Top 50 podcast with over 1.5 million downloads.

Hala is the CEO of YAP Media, a full-service podcast production and marketing agency for top podcasters, celebrities and CEOs projected to generate over $1M in revenue in its first year. Hala is also known for her engaged following and influence on Linkedin and she landed the January 2021 cover of Podcast Magazine.

Topics Include:

- Life is limitless

- Why Hala grew up feeling average

- How Hala reframed her mindset using the Law of Attraction

- The power of embracing your femininity AND masculinity

- The first steps to developing an abundance mindset

- Why Hala left her ex-boyfriend for not supporting her dreams

- How a person can hold you back from reaching your potential

- Just because somebody loves you doesn’t mean they’re giving you the best advice

- Confidence is competence

- The value of teaching others

- Energy management

- Letting go of something good for something greater

- Positivity is key

- Connecting with people more successful than you

- And other topics…

Resources Mentioned:

Brant’s Website: https://www.brantmenswar.com/

Brant’s LinkedIn: https://www.linkedin.com/in/brantmenswar

Brant’s Instagram: https://www.instagram.com/brantmenswar/?hl=en

Brant’s Facebook: https://www.facebook.com/BrantMenswar/

Brant’s Twitter: https://twitter.com/brantmenswar

Jim’s Website: https://www.knightspeaker.com/

Jim’s LinkedIn: https://www.linkedin.com/in/jim-knight-0550823b

Jim’s Instagram: https://www.instagram.com/jimknightspeaker/?hl=en

Sponsored By:

Omaha Steaks - Visit OmahaSteaks.com use promo code YAP at checkout to get that EXTRA $30 OFF your order

Shopify - Sign up for a free trial at shopify.com/profiting

The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

Delta Air Lines - Visit delta.com/travelwell to learn more

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Dec 05, 2022

00:41:22

Alex Hormozi teaches people how to make every offer valuable. Through his company Acquisition.com, he shares his best practices for building world-class business ventures. Hormozi’s goal is to teach the younger generations how to successfully navigate this path.

In Part 2 of this interview, Hala and Alex will do a deep dive into how to generate “100M offers.” Alex will also provide us with some practical sales and marketing tips including how to provide high-value to customers, the benefits of increasing your pricing, and choosing an ideal market.

Topics Include:

- Providing the highest value without lowering your price

- Alex’s Value equation

- The 4 primary drivers of value

- People won’t buy something they don’t perceive as beneficial

- What makes a good market?

- Unlocking the scale of your business

- Focusing on the vehicle that will give you the most return

- Pursuing high-leverage opportunities

- Eliminating your side hustles

- If it’s worth doing, it’s worth doing right

- Learning to get customers

- And other topics…

Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick & mortar business. Within three years, he successfully scaled his business to six locations. He then sold his locations to transition to the turnaround business. From there he spent two years turning 32+ brick & mortar businesses around using the same model that made his privately owned locations successful.

Alex owns a portfolio of companies under his umbrella company Acquisition.com. As of 2021 Acquisition.com companies generate upwards of $85,000,000 per year in cumulative sales across four different industries (software, service, e-commerce, and brick & mortar). He’s widely considered an acquisition and monetization expert. He is also the bestselling author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.

Resources Mentioned:

Alex’s Website: https://www.acquisition.com/bio-alex

Alex’s LinkedIn: https://www.linkedin.com/in/alexanderhormozi/

Alex’s Twitter: https://twitter.com/AlexHormozi

Alex’s Instagram: https://www.instagram.com/hormozi/

Alex’s Facebook: https://www.facebook.com/HormoziAlex/

Alex’s book 100M Offers: https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475715/ref=sr_1_2?cri[%E2%80%A6]FzcCI6IjEuOTUifQ%3D%3D&sprefix=100m+offers%2Caps%2C137&sr=8-2

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Dec 02, 2022

00:39:07

Several aspiring entrepreneurs are put off by the idea of marketing: what if people don’t want to buy my services? How do I reach the right customers? How do I keep my customers coming back?

In this YAP Snack, we’re chatting with some of the biggest names in marketing - Kelly Roach, Jay Abraham, Seth Godin, and Alex Hormozi - about how to lock in your customers.

They break down some of their tried-and-true marketing strategies, like conviction marketing, preeminent business, and targeting a smallest viable audience. They discuss the value of building trust with your customers and why you shouldn’t market your product to large groups of people when you’re just starting out. They also talk about how to position yourself as the leading authority in your field and why that attracts long-term customers.

This YAP Snack is a MUST for any young entrepreneurs or people who are considering starting a business. Marketing doesn’t have to be scary! By the end of this episode, you’ll have a better understanding of how to meaningfully market your brand to the people who need it most.

Topics include:

- Kelly Roach’s Conviction Marketing Pyramid

- Diversifying your marketing strategy

- Establishing conviction

- Permission marketing

- Targeting a smallest viable audience

- What is preeminent business?

- Becoming the top authority in your industry

- Alex Hormozi’s Value Equation

-And other topics…

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Nov 30, 2022

00:59:15

Building your talent stack can give you a significant competitive advantage and accelerate your career! You don't need to be one of the best at something in order to succeed, because with talent stacking you can layer on skills - at various degrees of expertise - and use them together to stand out.

This week, Hala’s talking to Dan Schawbel, a researcher and the author of 3 bestselling career books: Back to Human, Promote Yourself, and Me 2.0. Dan also hosts the 5 Questions with Dan Schawbel podcast, where he interviews some of the most successful humans in the world like Richard Branson, Condoleezza Rice, Gary Vaynerchuk, and more.

In this episode, you’ll learn how Dan used talent stacking in the HR space to get ahead, why technology is breeding the loneliness epidemic, and why work-life balance is just a myth. You’ll also learn about Dan’s childhood and some of the difficulties he faced in school. Additionally, Dan will dive into the value of continuous learning and turning your pain into power.

Topics Include:

-Value of experience

- Dan’s introduction to the research profession

- How research has shaped Dan’s identity

- Dan’s struggles with bullying and anxiety as a child

- How Dan used his pain to fuel greatness

- Dan’s experience working at EMC

- Why you should align yourself with brands

- Creating your own career

- Building a personal brand

- Why you should never stop learning new skills

- Dan’s unique stack of skills

- And other topics…

Dan Schawbel is a researcher, career expert, keynote speaker, and New York Times bestselling author. He has led over 60 research studies, surveying over 3 million people in 26 countries. Dan has partnered with brands like Oracle, WeWork, and American Express. His writing has appeared in notable publications like TIME, The Economist, Forbes, and Harvard Business Review. His highly-rated online leadership and management courses have over 155,000 students and he has spoken at conferences such as The New York Times Dealbook Conference and Bloomberg’s Business of Equality Summit.

Resources Mentioned:

Dan’s Podcast, 5 Questions: https://podcasts.apple.com/us/podcast/5-questions-with-dan-schawbel/id1401344839

Dan’s Website: https://danschawbel.com/

Dan’s Books: https://danschawbel.com/books/

Dan’s LinkedIn: https://www.linkedin.com/in/danschawbel/

Dan’s Instagram: https://www.instagram.com/danschawbel/?hl=en

Dan’s Facebook: https://www.facebook.com/danschawbel/

Dan’s YouTube: https://www.youtube.com/channel/UCzZPYhfF7HoLTUJoXUHHHvA

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Nov 28, 2022

00:59:14

When we are faced with a decision, to choose stability versus a dream, our brain will convince us to play it safe. We typically let our fears and anxieties prevail. Instead of settling for what is good, we should focus on what will make our lives even better. To find success, Alex had to change his mindset of what success looked like.

In 2013, Alex started his first brick & mortar business. Within three years, he successfully scaled his business to six locations. He then sold his locations to transition to the turnaround business. From there, he spent two years turning 32+ brick & mortar businesses around using the same model that made his privately owned locations successful. In 2020, he transitioned from CEO to the owner/shareholder position in these companies and founded Acquisition.com as a way to invest his own wealth (both monetary and intellectual capital) into other businesses.

With all this accomplished at just 33 years of age, Alex Hormozi is the definition of Young and Profiting. Alex will join Hala for an extensive 2-part interview. In this episode, they will discuss Alex’s come-up story and his philosophy on life, marriage, money, and so much more.

Topics Include:

- Alex’s upbringing and come-up story

- Giving up something good to go after something better

- Why the concept of death is liberating

- How a Facebook Ad workshop boosted Alex’s business

- What you can do with a level 10 skillset, level 2 opportunity

- How Alex began launching other people’s gyms

- Why your life partner is critical to your success

- The pros and cons of marrying your business partner

- How Alex navigated his rock-bottom moment

- How to operate people

- The origin of acquisition.com

Alex owns a portfolio of companies under his umbrella company Acquisition.com. He’s widely considered an acquisition and monetization expert. He is also the bestselling author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.

Resources Mentioned:

Alex’s Website: https://www.acquisition.com/bio-alex

Alex’s LinkedIn: https://www.linkedin.com/in/alexanderhormozi/

Alex’s Twitter: https://twitter.com/AlexHormozi

Alex’s Instagram: https://www.instagram.com/hormozi/

Alex’s Facebook: https://www.facebook.com/HormoziAlex/

Alex’s book 100M Offers: https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475715/ref=sr_1_2?cri[%E2%80%A6]FzcCI6IjEuOTUifQ%3D%3D&sprefix=100m+offers%2Caps%2C137&sr=8-2

YAPClassic: Robert Greene on Decoding the Laws of Human Nature

Russel Brunson’s ClickFunnels: https://www.russellbrunson.com/hi

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Nov 25, 2022

00:54:57

Amazon is one of the ten richest companies in the world, and its founder, Jeff Bezos is one of the five richest people in the world, with a net worth of over $120 billion. Founded in 1994, Amazon was the fastest company in history to reach $100 billion in sales. How did he achieve such massive success in less than 30 years of operation?

Today, we’re getting an inside look at how Jeff Bezos approaches business from Steven Anderson, author of The Bezos Letters. Steven has over 35 years of experience in the insurance industry and he is a trusted authority on risk, technology, and innovation.

In this episode of YAP Classic, Hala and Steven dive into the contents of The Bezos Letters, a collection and analysis of Jeff Bezos’ annual shareholder letters. They discuss some of the key strategies and lessons outlined in The Bezos Letters, like measuring your return on risk, adopting a ‘day one’ mentality, and using free cash flow as a primary metric for measuring your company’s success. They also talk about some of Amazon’s biggest failures and how Amazon encourages its employees to experiment and take risks.

Topics Include:

- Why did Steven write The Bezos Letters?

- Innovation vs. experimentation

- The value of failure

- Amazon’s greatest failures

- Being terrified of your customers

- Strategic risks for growth

- Why Bezos banned PowerPoint at Amazon

- ROR (Return On Risk)

- The risk of not taking risks

- ‘It’s always day one’

- The problem with judging companies by their profitability

- Free cash flow as a primary metric

- Steven’s secret to profiting in life

- And other topics…

Steven Anderson is a professional writer, speaker, and futurist. He is the co-founder and CEO of Catalyit, which simplifies technology for insurance agents. Steven’s insurance agency, The Anderson Network, is considered an industry leader in the field of insuring productivity, technology, and profits. He was named one of the original 150 LinkedIn influencers and he is a top 10 Global InsurTech influencer. His book, The Bezos Letters, has been featured on numerous podcasts and was included in Forbes’ list of the ‘Top 20 Books You Need to Read to Crush 2020.’

Resources Mentioned:

YAP Episode #75, Grow Your Business Like Amazon: https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000487032512

The Bezos Letters & its accompanying resources: https://thebezosletters.com/

Steven’s Website: https://steveanderson.com/

Steven’s LinkedIn: https://www.linkedin.com/in/stevetn/

Steven’s Instagram: https://www.instagram.com/steveanderson/

Steven’s Twitter: https://twitter.com/SteveTN

Steven’s Facebook: https://www.facebook.com/SteveTN

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Nov 21, 2022

01:08:28

Since the pandemic, the world has had to learn how to navigate change. Factors like political extremism, the Great Resignation, the market downturn, etc. have impacted everyone, especially young people. America has a problem with prioritizing the wealth of older generations and keeping young people from generating any wealth of their own. According to Scott Galloway, one of America’s leading crises is that it is filled with too many “young, broke, and alone males.”

Scott Galloway is a bestselling author, NYU business school professor, tech startup veteran, and brand consultant. In his latest book Adrift, Scott examines the future of our nation and how we got here. He attempts to make sense of it all and offers his take on where we're headed and who we'll become.

In this episode, Hala and Scott talk about what the American Dream has become, Scott’s view on work-life balance, and why the world is currently producing economically and emotionally unviable young men. Scott explains the detrimental effects that loneliness has on young people today. Additionally, he shares why he thinks the phrase “follow your passion” is misleading.

Topics Include:

- Don’t follow your passion. Find your talent.

- The triangle of happiness: relationships, fitness, work

- Why we aren’t as rich as our parents

- Modern men are emotionally and economically unviable

- The importance of investing in young people

- Why marriage and birth rates are declining

- Loneliness is an epidemic

- How to navigate modern dating

- Healthy masculinity

- And other topics…

Scott Galloway is an entrepreneur, best-selling author, public speaker, and host of the top podcast, Prof G Pod. He is a Clinical Professor at the NYU Stern School of Business where he teaches brand strategy and digital marketing. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the boards of directors of Eddie Bauer, The New York Times Company, Gateway Computer, and UC Berkeley’s Haas School of Business.

Resources Mentioned:

Prof G Show: https://profgmedia.com/the-show/

Prof G Pod: https://profgmedia.com/the-pod/

Pivot Podcast: https://profgmedia.com/pivot/

Scott’s Blog: profgalloway.com

Scott’s Website: https://profgmedia.com/

Scott’s Books: https://profgmedia.com/books/

Scott’s LinkedIn: https://www.linkedin.com/in/profgalloway/

Scott’s Instagram: https://www.instagram.com/profgalloway/?hl=en

Scott’s Twitter: https://twitter.com/profgalloway?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Arthur C. Brooks: Cracking the Code to Happiness, The Biology of Intelligence, and Creating a Fulfilling Life | E192

Daniel Pink: Turn Regrets Into Gold, Understand Your Emotions, and Live Your Best Life | E189

https://podcasts.apple.com/us/podcast/daniel-pink-turn-regrets-into-gold-understand-your/id1368888880?i=1000580638008

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Nov 18, 2022

00:55:59

The podcast world has blown up over the past decade, so the rules for podcasting have changed rapidly and significantly. How can a strong personal brand and social media presence improve your chances of gaining a large podcast following? Good news - The Podcast Princess has the answer!

Hala Taha, dubbed the “The Podcast Princess,” is the host of Young and Profiting (YAP) Podcast, frequently ranked as a #1 Education podcast across all apps. Hala is also the founder and CEO of YAP Media, a social media and podcast marketing agency for top podcasters, celebrities, and CEOs. She is well-known for her engaged following and influence on LinkedIn and she landed the January 2021 cover of Podcast Magazine. Her show was recently awarded a 2022 Webby Honoree and is currently on track to bring in over $1M in revenue in advertising sponsorship deals in 2022.

In this episode, Hala joins attorney Brittany Ratelle on the Creative Counsel podcast to share big trends and opportunities in the podcasting space and dish on how Hala used battle-tested skills and perseverance to grow a nationally-ranked podcast from the ground up.

Topics Include:

- What to do when your friends and family don’t “get” what you’re trying to do

- Hala’s exact LinkedIn re-targeting recipe

- What is happening with podcasting, YouTube, and long-form video

- What a personal brand should be doing to elevate their offerings

- How to overcome a scarcity mindset, especially in crowded fields

- What you should (and shouldn’t) be doing in your podcast journey

- How to monetize your podcast (with ads and beyond!)

- And other topics…

Brittany Ratelle is a lawyer who helps creators, creatives, and online entrepreneurs cut through the overwhelm of getting their businesses legally legit. She has a background in PR, marketing, and law and has helped hundreds of business owners easily navigate the process of protecting their businesses, like Brit+Co, Six Sisters’ Stuff, The Alison Show, The Bucket List Family, and YAP Media. She also hosts the Creative Counsel podcast, which helps creative entrepreneurs and influencers confidently grow and scale their modern brands.

Resources Mentioned:

Creative Contracts: https://creativecontracts.co/

Creative Counsel Podcast: https://brittanyratelle.com/podcast#podcast

Brittany’s Website: https://brittanyratelle.com/

Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-ratelle-a4563232/

Brittany’s Instagram: https://www.instagram.com/brittanyratelle/?hl=en

Brittany’s Facebook: https://www.facebook.com/brittanyratellelaw/

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Nov 16, 2022

00:53:15

"Hey, we need to talk..." -- if these words scare you, trust that you're not alone!

Whether we’re dealing with an underperforming employee, upset with our spouse, or facing issues with a difficult client, we attempt to avoid difficult conversations every day. Healthy relationships are built around communication and transparency, so learning how to navigate tough conversations with less stress and more success can help optimize our relationships.

Today we’re talking to Sheila Heen, professor at Harvard Law School and author of one of the most popular psychology books ever created, Difficult Conversations. In the book, Sheila outlines how to navigate tense and emotionally-charged conversations, something we all have to deal with in our lives at one point or another.

Tune in to learn the three layers of difficult conversations and how to overcome each one of them, as well as the benefit of telling a third story to start your discussions off on the right foot. You'll also learn how to enhance the skill of receiving feedback by understanding the common initial reactions we all have when receiving negative feedback and how to deal with them in a positive way.

Topics Include:

- Getting involved in the Harvard Negotiation Project

- Writing Difficult Conversations

- How has Difficult Conversations been used since its publication?

- Why did she write Thanks For The Feedback?

- What is a difficult conversation?

- Why do we avoid difficult conversations?

- The danger of avoiding difficult conversations

- Three layers of difficult conversations

- Lessening blame and accusatory language

- Exploring our emotional patterns

- Anger is a secondary feeling

- Reducing angry reactivity

- Naming emotions vs. being emotional

- Starting from the third story

- Why do we have an issue receiving negative feedback?

- Different types of triggers

- Traits of people who are highly sensitive to feedback

- Dealing with triggers and reactions

- And other topics…

Sheila Heen is a founder of Triad Consulting Group, a consulting firm dedicated to helping companies of all sizes improve their leadership, collaboration, and conflict management skills. Her clients include BAE Systems, HSBC, the Federal Reserve Bank, Merck, and the Bank of South Africa. She has spent 20 years with the Harvard Negotiation Project and she is the author of two bestselling books, Difficult Conversations and Thanks For The Feedback.

Resources Mentioned:

Triad Consulting Group: https://www.triadconsultinggroup.com/team/sheila-heen

Sheila’s Books: https://www.stoneandheen.com/

Sheila’s LinkedIn: https://www.linkedin.com/in/sheila-heen-b8a59a6/

Sponsored By:

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Nov 14, 2022

00:56:35

Robert Cialdini is known globally as the foundational expert in the science of influence. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing its influence. His research is focused on uncovering why people say “yes” to certain requests and how to apply these findings ethically in the business world.

In this episode, Robert and Hala discuss how to become a skilled persuader and why that matters in business. Robert breaks down the tactics to recognize when we are being influenced so we can defend ourselves against it and make the best decisions for ourselves. They also discuss Robert’s 7 universal principles of persuasion: reciprocity, liking, unity, social proof, authority, consistency, and scarcity.

Topics Include:

- How small changes in language can have big impacts on behavior

- The ethics of persuasion

- Why humans require mental shortcuts

- The power of reciprocity

- Why we shouldn’t downplay our favors

- How kindness can help us retain employees

- Rejection-then-Retreat Method

- How to use the Liking Principle

- The Joe Gerard Sales Method

- Why Social Proofing reduces uncertainty

- How to be perceived as an authority figure

- Difference between being in authority and an authority

- How can we use the scarcity principle in business?

- The importance of appearing consistent

- And other topics…

Robert Cialdini is a Wall Street Journal and New York Times best-selling author, speaker, professor, and social psychologist who specializes in the science of influence. He has authored several books, and his latest book, Influence, is a new and expanded version of his classic international bestseller, which has been translated in over 30 languages and has sold over 5 million copies. As a keynote speaker, Dr. Cialdini has earned a worldwide reputation for his ability to translate science into valuable and practical actions. His on-stage stories are described as dramatic and indelible. Because of all of this, he is frequently regarded as “The Godfather of Influence”.

Resources Mentioned:

Robert’s Books: https://www.robertcialdinibf.com/

Robert’s Website: https://www.robertcialdinibf.com/

Robert’s LinkedIn: https://www.linkedin.com/in/robertcialdini/

Robert’s Twitter: https://twitter.com/RobertCialdini

Robert’s Instagram: https://www.instagram.com/teamrobertcialdini/

Robert’s Facebook: https://www.facebook.com/robert.cialdini

Influence by Robert Cialdini: https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650/ref=sr_1_1?dchild=1&keywords=cialdini+influence&qid=1620080949&sr=8-1

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Nov 11, 2022

00:39:04

Have you been sleeping on LinkedIn? Are you focusing most of your time on building your Instagram or Twitter following? If you don’t see the value of a strong LinkedIn profile, you’re behind the times!

Hala Taha recorded, edited, and launched the first episode of Young and Profiting podcast herself. Through LinkedIn, she quickly built a team of volunteers and a massive following that eventually led to Young and Profiting earning the title of the #1 Education and Business podcast across all apps. How did she do it?

In this episode of The Action Academy podcast, Hala dives into how she leveraged LinkedIn to promote YAP and why she focused her marketing efforts on LinkedIn. She talks about why it is crucial for young entrepreneurs and podcast hosts to build a community before launching their company or podcast. They also discuss how Hala snagged her first clients and mastered media buying for podcasts.

Topics Include:

- How Hala got her start on Linkedin

- Hala’s early strategies gaining traction on Linkedin

- The importance of content marketing

- Hala’s experience in radio and blogging

- Turning YAP into a movement

- Collaborating with brands in exchange for Linkedin promotion

- Media buying for podcasters

- Starting YAP Media

- Indicators of when you’re ready to start a new business or project

- Building community before business

- And other topics…

Hala Taha is the host of Young and Profiting Podcast, frequently ranked as the #1 Education podcast across all apps. Hala is also the CEO of YAP Media, a full-service social media and podcast marketing agency for top podcasters, celebrities, and CEOs. She is well-known for her engaged following and influence on Linkedin, and she landed the January 2021 cover of Podcast Magazine.

Brian Luebben is an entrepreneur, real estate investor, and podcast host. He built his first company, GreekBeats DJ/Entertainment, in college, which allowed him to graduate debt-free. He then made it to the top of a Fortune 500 company’s sale organization. He now hosts The Action Academy podcast, where he talks to seven, eight, and nine-figure entrepreneurs about how to earn freedom in life and business.

LinkedIn Secrets Masterclass

Join Hala's 2-day LinkedIn Secrets Masterclass and use code PROFITING at checkout to get 55% off! yapmedia.io/course

Sponsored By:

LightStream - Go to lightstream.com/yap and apply now to get a special interest rate discount and save even more.

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Connect With Brian Luebbe:

The Action Academy Podcast: https://www.actionacademypod.com/

Brian’s Website: https://brianluebben.com/

Brian’s Blog: https://brianluebben.com/blog/

Brian’s eBook, W2 To World Travel: https://brianluebben.com/w2toworldtravel/

Brian’s LinkedIn: https://www.linkedin.com/in/brianluebben/

Brian’s Instagram: https://www.instagram.com/brianluebben/?hl=en

Brian’s Twitter: https://twitter.com/theactionpod?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

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Nov 09, 2022

01:01:53

Think about the warmest, most inviting person you know. Chances are, their kindness spans far beyond their words. The most influential people are often very intentional with their body language, facial expressions, and tone.

There are specific ways you can alter your body language, approach new people, and present information to make yourself more likable, and in this episode of YAP Classic, Dr. Jack Schafer will teach you how. Dr. Jack Schafer is a retired FBI agent who is an expert in human behavior and likability.

Hala and Jack dive into Jack’s Golden Rule of Friendship and the methods Jack uses to befriend others. They discuss how to make yourself more likable through the use of eyebrow flashing, eye gaze, open posture, and opening in the feet. They also dive into the relationship between body language and mindset and how to mitigate arguments without fueling the fire.

Topics Include:

- Jack’s career journey

-Elements of the Friendship Formula

-Jack’s Golden Rule of Friendship

- Eyebrow flashes

- Importance of eye contact

- Ways to appear more approachable

- What you learn by watching somebody’s lips

- Blink rate

- Empathic statements

- What does the position of somebody’s feet mean?

- Curiosity hook

- What does a person’s walk tell you about their personality?

- How your body language influences your mindset

- The laws of romantic attraction

- Different types of common ground

- Diffusing arguments

- The anger cycle

- Is body language universal?

- And other topics…

Dr. Jack Schafer is a professor at Western Illinois University in the Law Enforcement and Justice Administration Department. He formerly served as a Special Agent for the FBI as a behavioral analyst for the FBI’s National Security Behavioral Analysis Program. He has authored six books and has published numerous articles in notable professional and popular journals. He is also a contributing writer for Psychology Today Magazine.

Resources Mentioned:

Jack’s Books: https://www.amazon.com/s?k=Jack+Schafer&i=audible&ref=dp_byline_sr_audible_1

Jack’s LinkedIn: https://www.linkedin.com/in/jackschafer/

Jack’s Twitter: https://twitter.com/jackschafer?lang=en

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Nov 07, 2022

01:14:42

The role of HR in an organization has been widely misunderstood by both employers and employees. While many people think that HR strictly enforces internal rules and has no impact on an organization’s bottom line, that couldn’t be further from the truth. HR exists to create value in the marketplace through your employees and your organization.

Dave Ulrich came onto YAP to discuss the intricacies of HR and how business leaders can upgrade their HR practices, even if they don’t have a dedicated HR department. Dave is a Distinguished Fellow in the National Academy of Human Resources and the Co-Director of Michigan’s Human Resource Executive Program. He’s also the co-founder of the RBL Group, which develops custom leadership, HR, and organization solutions.

In this episode, Dave and Hala dive into the purpose of HR and how strong HR practices increase profitability. Dave explains the value of psychological safety in the workplace and how it can prevent retention issues like quiet quitting. They also talk about why CEOs need to have a strong understanding of HR and how they can cultivate engagement from their employees who are working remotely.

Topics Include:

- Purpose of HR

- How does HR impact the bottom line?

- What does HR consist of?

- Investing in an HR leader

- Keeping your employees working hard

- Combatting quiet quitting

- Psychological safety in the workplace

- Leadership as energy management

- Giving feedback

- Engagement in remote work

- Optimizing organization

- Understanding HR as a CEO

- The Leadership Code

- And other topics…

Dave Ulrich is a professor at the school of business at the University of Michigan. He has performed workshops for over half of the Fortune 200 and has spoken to large audiences in 90 countries. Business Week named him the #1 Management Guru and Fast Company referred to him as one of the world’s top 10 creative people in business. He is currently on the Board of Directors for Herman Miller, is a Fellow in the National Academy of Human Resources, and is on the Board of Trustees of Southern Virginia University.

He has published over 200 articles and book chapters and over 30 books. He has also co-directed research on over 40,000 respondents about the competencies required for successful HR professionals. Dave is fondly known as the “Father of Modern HR.”

Resources Mentioned:

YAP episode #186 with Fred Reichheld: https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000578394312

Dave’s Books: https://www.amazon.com/Dave-Ulrich/e/B001K8TGCO%3Fref=dbs_a_mng_rwt_scns_share

Dave’s Website: https://daveulrich.com/

Dave’s LinkedIn: https://www.linkedin.com/in/daveulrichpro/

Dave’s Twitter: https://twitter.com/dave_ulrich?lang=en

Dave’s Facebook: https://www.facebook.com/jeppie.tettelaar

Jay Galbraith’s Star Model: https://www.jaygalbraith.com/images/pdfs/StarModel.pdf

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Nov 04, 2022

00:32:36

Social media is here to stay. The power given to those with a strong personal brand is unlike any marketing tool we’ve had before.

Unfortunately, too many people are stuck using social media strategies that don't deliver the results they're looking for.

In this special episode of YAP, Hala breaks down EXACTLY how she built her massive following on LinkedIn. She shares the unusual journey that her to build her personal brand on LinkedIn and how this single decision turned into job security for life, a #1 podcast, and a $5M+ business.

JOIN THE LINKEDIN SECRETS MASTERCLASS WAITLIST FOR AN INSANE DISCOUNT!

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Nov 02, 2022

00:49:39

Are you thinking about starting your own business, but the thought of marketing freaks you out? Are you nervous that your brand won’t reach as many people as you’d hoped? Have you been facing blocks in your creative flow? Stay tuned - Seth Godin can help you navigate these worries!

Seth is an entrepreneur, speaker, and author of 20 bestselling books. He is arguably the internet’s most famous blogger. His daily blog boasts 8,500 posts and more than 1,000,000 readers.

In this episode of YAP Classic, Hala asks Seth about his latest book, The Practice, which outlines how to unlock the most creative version of yourself. They discuss how to embrace imposter syndrome and move past writer’s block. He also gives several valuable marketing tips for beginning entrepreneurs like building the smallest viable audience, telling meaningful stories, and prioritizing permission-based marketing.

Topics Include:

- Seth’s career failures

- Enjoying imposter syndrome

- Permission-based marketing

- Is the internet a mass medium?

- Targeting the smallest viable audience

- How did Starbucks, Facebook, and Twitter become successful?

- What storytelling REALLY is

- Creating a brand story

- Maintaining trust with your audience

- Don’t just chase clicks!

- Personalization vs. permission-based marketing

- The problem with buying followers

- Why Seth wrote The Practice

- What is a leader?

- What is art, according to Seth?

- Creativity as a practice

- Writer’s block does not exist

- Don’t try to sell your hobby!

- And other topics…

Seth Godin is an author, entrepreneur, and teacher. He is the author of one of the most popular blogs in the world and has written 20 bestselling books. He has given five TED Talks and hosted eight Udemy courses. He is the creator of altMBA, a leadership workshop with over 5,000 graduates. Seth has founded two companies: Squidoo and Yoyodyne, which was acquired by Yahoo! for $30 million. He also built The Carbon Almanac, a reference book consisting of hundreds of writers, researchers, thinkers, and illustrators that are aiming to develop a common foundation for moving forward.

Resources Mentioned:

Seth’s Blog: https://seths.blog/

Seth’s Website: https://www.sethgodin.com/

Seth’s Books: https://seths.store/

altMBA Workshop: https://altmba.com/

Seth’s LinkedIn: https://www.linkedin.com/in/sethgodin/

Seth’s Instagram: https://www.instagram.com/sethgodin/?hl=en

Seth’s Twitter: https://twitter.com/ThisIsSethsBlog?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Seth’s Facebook: https://www.facebook.com/sethgodin/

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Oct 31, 2022

01:05:33

‘It’s not what you know, it’s who you know.’ We’ve all heard that cliché phrase, but any successful person will preach the importance of a strong network. Building relationships is vital to your personal and professional growth, and there are certain steps you can take to make yourself more likable in order to make those connections.

Michelle Tillis Lederman CPA, MBA, PCC, was named one of Forbes’ Top 25 Networking Experts and is the founder and CEO of Executive Essentials, a training company that provides customized communications, leadership coaching, and training programs.

In this episode, Hala and Michelle dive into what makes somebody likable and how that differs from person to person. Michelle explains the dangers of networking for need and how we can approach networking more personally to build more meaningful long-lasting connections. They also discuss the laws of likability, the three types of listening, and the different levels of connectors.

Topics Include:

- Michelle’s early desire to become a teacher

- Pivoting from finance to teaching

- Defining likability

- Relationship networking

- The problem with networking for need

- What does it mean to be disliked?

- Laws of likability

- Discovering authenticity

- Staying authentic while adjusting your energy

- Figuring out what is likable about you

- It’s not about you - it’s about the relationship

- The three types of listening

- Verbal, vocal, and visual community

- Minimizing language

- Mood memory

- The value of referrals

- Different levels of connectors

- And other topics…

Michelle Tillis Lederman is a top networking expert and author. Her clients include government officials, scholars, and Fortune 500 companies, like Madison Square Garden, Citi, Johnson & Johnson, and Ernst & Young. Michelle is a firm believer in the power of relationships and has dedicated her career to teaching people how to communicate with confidence, clarity, and connection.

She has delivered seminars internationally for fortune 500 companies, universities, high schools, and nonprofit organizations. She has written multiple books on likability and networking, including The Connector’s Advantage and The 11 Laws of Likability.

Resources Mentioned:

Michelle’s Connector Quiz: https://michelletillislederman.com/connector-quiz/

Michelle’s Books: https://michelletillislederman.com/books/

Michelle’s Website: https://michelletillislederman.com/

Michelle’s LinkedIn: https://www.linkedin.com/in/communicationexpertspeaker/

Michelle’s Twitter: https://twitter.com/mtlederman

Michelle’s Instagram: https://www.instagram.com/mtlederman/

Michelle’s Facebook: https://www.facebook.com/MichelleTillisLederman

Michelle’s Blog: https://michelletillislederman.com/blog/

Jim Kwik: From Broken Brain to Kwik Brain - Learn Faster and Improve Your Memory | E190: https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000581371922

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Oct 28, 2022

00:37:40

Are you scared of failure or rejection? Do you hold yourself back from following your dreams because you don’t want to fail?

Hala Taha is proof that having a fear of failure is detrimental to success. After getting fired from two jobs and losing her opportunity to become a reality TV star, she focused her energy on hosting the Young and Profiting podcast, which is now a #1 Education podcast across all platforms.

Today, we are listening to her tell her story on the Be Better podcast with Donald C. Kelly, a Top 29 Salesforce Influencer. Hala and Donald discuss Hala’s background in radio and her first entrepreneurial venture, The Sorority of Hip Hop. They talk about why Young and Profiting grew so quickly and how Hala willed Jordan Harbinger of The Art of Charm to become her mentor. Hala also reveals how she leveraged LinkedIn to grow her podcast.

Topics Include:

- Hala’s background in radio

- Transitioning into blogging

- Getting scouted by MTV

- Quitting the entertainment industry

- Leveraging entrepreneurial skills to become an intrapreneur

- Why did Hala want to run Young and Profiting alone at first?

- Why did Young and Profiting blow up?

- Leveraging LinkedIn to grow YAP

- Landing YAP’s first client, Heather Monahan

- How did Jordan Harbinger become Hala’s mentor?

- And other topics…

Hala Taha is the host of Young and Profiting Podcast, frequently ranked as a #1 Education podcast across all apps. Hala is also the CEO of YAP Media, a full-service social media and podcast marketing agency for top podcasters, celebrities, and CEOs. She is well-known for her engaged following and influence on Linkedin, and she landed the January 2021 cover of Podcast Magazine.

Donald C. Kelly is the Founder and Chief Sales Evangelist of The Sales Evangelist, which aims to eliminate confusion from B2B selling so sales professionals can consistently hit their target each month. The Sales Evangelist offers instruction and courses on proven sales strategies. He hosts the Be Better podcast and The Sales Evangelist podcast.

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Be Better Podcast: https://podcasts.apple.com/us/podcast/be-better-bhgre/id1611029996

The Sales Evangelist’s Website: https://thesalesevangelist.com/

The Sales Evangelist’s Podcast: https://thesalesevangelist.com/the-sales-evangelist-podcast/

Donald’s LinkedIn: https://www.linkedin.com/in/donaldckelly/

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Oct 24, 2022

01:09:35

Thought leaders everywhere talk about the importance of being confident, but rarely do they explain how to develop true confidence that does not rely on external validation and praise. What steps can we take to develop true self-confidence?

Nicole Kalil is known as the “Leadership and Confidence Sherpa.” She hosts a top 2% podcast called ‘This Is Woman’s Work’ that helps women develop trust and confidence within themselves and develop healthy partnerships along the way. She’s also the author of Validation Is For Parking, which reveals how to develop internal trust and reclaim confidence.

In this episode, Nicole breaks down what confidence truly is and why trusting yourself is a vital component of confidence. Her and Hala talk about how to redirect your thoughts to shed your need for validation and how to manage your head trash in a more uplifting, productive way. Additionally, they dig into the discrepancy in confidence between genders and how we can eliminate gender expectations by encouraging authenticity.

Topics Include:

- Learning coaching from her dad

- Serving as Development Officer

- Choosing confidence over competence

- The ‘Confidence Con’

- Validation addiction

- What is true confidence?

- Counteracting comparison and judgment

- Managing our ‘head trash’

- Making up a better story

- Breaking trust with yourself

- Masculinity and femininity in the workplace

- Starting Woman’s Work

- How does Nicole advocate for women?

- Eliminating gender expectations

- Confidence in relationships

- Confidence is a muscle

- Some dangers of humility

- Feel-good folder

- And other topics…

Nicole Kalil is an in-demand keynote speaker, leadership strategist, and respected coach with a passion for developing confidence and eliminating gender expectations. As a former Fortune 100 employee, she has coached hundreds of women in business, which gave her insight on what is and isn’t serving women and leaders within an organization. Her podcast, ‘This Is Woman’s Work,’ gives people actionable advice on strengthening confidence and changing the way we define ‘woman’s work.’

Nicole released her first book, Validation Is For Parking: How Women Can Beat the Confidence Con, on October 4, 2022, which serves as a guide for building internal trust, reclaiming confidence, eliminating the need for external validation, and breaking free from limiting beliefs.

Resources Mentioned:

‘This Is Woman’s Work’ Podcast: https://nicolekalil.com/podcast

Nicole’s Book, Validation Is For Parking: https://nicolekalil.com/book

Nicole’s Website: https://nicolekalil.com/

Nicole’s LinkedIn: https://nicolekalil.com/

Nicole’s Instagram: https://www.instagram.com/nicolemkalil/?hl=en

Nicole’s Facebook: https://www.facebook.com/nicolemkalil/

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Oct 21, 2022

00:54:07

We are continuing our highlight on negotiating and gaining influence with an interview from Alex Carter! Whether you are closing a six-figure business deal or convincing your spouse to plan a vacation for the upcoming year, we are constantly negotiating, and you can apply negotiation tactics to any conversation to meet your intended outcome.

Alex Carter is a negotiation coach who works with Fortune 500 companies, the United Nations, and AmLaw 200. She helps companies refine their negotiation strategies by teaching them how to ask the right questions. Her highly-rated keynotes and workshops cover topics like strategic negotiation, self-advocacy, amplification, leadership, and executive presence.

In this episode of YAPClassic, Hala talks to Alex about how to nail any negotiation. They discuss the most common negotiation pitfalls and how to avoid them. Alex reveals why silence and emotions can be used as secret weapons during negotiations and why we shouldn’t try to avoid either one. She also reveals what questions you should ask yourself when preparing for a negotiation.

Topics Include:

- How Alex found her talent in negotiation

- Why Alex wrote her book, Ask For More

- Alex’s most intense negotiation

- Alex’s definition of negotiation

- Window vs. mirror question

- “Tell me”: the two magic words

- Landing the plane

- The power of silence

- Mirroring others

- The first steps of a negotiation

- Is it criticism or sexism?

- Avoiding common negotiation pitfalls

- Using feelings to your advantage

- And other topics…

Alex Carter is an internationally-renowned negotiation coach who is passionate about helping people reach their full potential through refining their negotiation skills and knowing how to ask the right questions. She is a Clinical Professor of Law and Director of the Mediation Clinic at Columbia Law School and a celebrated keynote speaker. She also offers digital courses that help individuals take their goals to the next level.

She authored Wall Street Journal bestseller Ask For More: 10 Questions to Negotiate Anything, which outlines effective negotiation strategies that are applicable in any situation.

Resources Mentioned:

YAP episode #86: https://podcasts.apple.com/us/podcast/86-negotiate-anything-with-alexandra-carter/id1368888880?i=1000496072628

Alex’s Book, Ask For More: https://alexcarterasks.com/book/

Alex’s Website: https://alexcarterasks.com/

Alex’s LinkedIn: https://www.linkedin.com/in/alexandrabcarter/

Alex’s Instagram: https://www.instagram.com/alexandrabcarter/

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Oct 19, 2022

00:47:38

Most people have had an inkling to start a YouTube channel, but don’t know what it takes to run and grow one. In fact, the average YouTube growth rate is 1,000 subscribers in 22 months. How do you build a sustainable channel that organically attracts consistent viewers?

Evan Carmichael has been running an entrepreneurial YouTube channel since 2008. He has garnered over 3.5 million subscribers and 500 million total video views. His goal is to help 1 billion entrepreneurs.

In this episode of YAP Classic, Evan gives Hala some insider tips on building and growing a successful YouTube channel, such as designing engaging thumbnails, conducting split tests, and utilizing end cards. He talks about how to overcome shyness and anxiety as a content creator. Hala and Evan also discuss ways to eliminate negativity from your life and gain confidence in the face of insecurity.

Topics Include:

- Evan’s goal of helping 1 billion entrepreneurs

- Purpose comes from Pain

- Learning from Bill Gates

- Combining talent with hard work

- Evan’s advice for people who don’t believe in themselves

- Eliminating negativity

- Continuing Zig Ziglar’s legacy

- Transitioning to YouTube

- Evan’s YouTube growth strategies

- Overcoming awkwardness and anxiety

- Tips for building a popular YouTube channel

- How to use an end card

- What is a split test?

- Hacks for YouTube advertising

- How long should your YouTube videos be?

- And other topics…

Evan Carmichael is an entrepreneurial coach, author, speaker, and venture capitalist. He hosts a popular entrepreneurial YouTube channel that boasts over 3.5 million followers, where he interviews top entrepreneurs like Tony Robbins, Ed Mylett, and Oprah Winfrey. He offers courses through his company, Evan Carmichael Communications Group. He has written four books, including Built to Serve and The Top 10 Rules for Success.

Evan was named one of the World’s 40 Social Marketing talents by Forbes. He was also put on Inc.'s list of 100 Greatest Leadership Speakers and named one of their 25 Social Media Keynotes Speakers you Need to Know.

Resources Mentioned:

YAP episode #60: https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000469316006

Evan’s YouTube Channel: https://www.youtube.com/user/ModelingTheMasters

Evan’s Books: https://www.amazon.com/Evan-Carmichael/e/B01JJZTIHM%3Fref=dbs_a_mng_rwt_scns_share

Evan’s Website: https://believe.evancarmichael.com/homepage

Evan’s LinkedIn: https://www.linkedin.com/in/evancarmichael/?originalSubdomain=ca

Evan’s Instagram: https://www.instagram.com/evancarmichael/

Evan’s Twitter: https://twitter.com/evancarmichael?lang=en

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Oct 17, 2022

01:03:39

One of the most common questions we ask ourselves is “am I happy?” Am I happy in this job? Am I happy in this relationship? Am I happy living in this city?

But what does happiness actually entail? How do we achieve true happiness?

When it comes to learning more about happiness, the best person to talk to is Arthur C. Brooks. Arthur is a social scientist who specializes in the science of human happiness. He is the bestselling author of 12 books that cover topics like human happiness and economic opportunity. He also hosts the “How to Build a Happy Life with Arthur Brooks” podcast and writes columns on happiness and human behavior for The Atlantic.

In this episode of YAP, Hala talks to Arthur about what true happiness consists of and why so many people are unhappy. They discuss how to turn trauma into happiness and healthy ways to manage negative emotions. Arthur also describes the difference between fluid and crystalized intelligence and why we should pivot from fluid to crystalized intelligence during the latter half of our lives in order to stay motivated and avoid burnout.

Topics Include:

- Why did Arthur start studying happiness?

- Arthur’s inspiration for his book, The Plane Story

- The myth of happiness

- What happens when you turn 40?

- Fluid vs. crystalized intelligence

- Keeping our brains healthy

- 4 types of career

- Striver’s curse

- What is happiness?

- The importance of finding your why

- Turning trauma and failure into happiness

- Habits of the happiest people

- Managing anger and other negative emotions

- The beauty (and danger) of rumination

- And other topics…

Arthur C. Brooks is a behavioral social scientist with a focus on human happiness. He is the William Henry Bloomberg Professor at the Harvard Kennedy School and Professor of Management Practice at the Harvard Business School. Before joining the Harvard faculty in 2019, he served as president of the American Enterprise Institute, one of the world’s leading think tanks. is the author of 12 books, including the #1 New York Times bestseller "From Strength to Strength.” He gives more than 100 speeches each year around the U.S., Europe, and Asia.

Alongside his podcast and his articles in The Atlantic, Arthur served as the subject of the 2019 documentary film “The Pursuit,” which Variety named one of the “Best Documentaries on Netflix” in August 2019. He was also selected as one of Fortune’s “50 World’s Greatest Leaders.”

Resources Mentioned:

Arthur’s Articles in The Atlantic: https://www.theatlantic.com/author/arthur-c-brooks/

The “How to Build a Happy Life with Arthur Brooks” Podcast: https://arthurbrooks.com/podcast/

Arthur’s Books: https://arthurbrooks.com/books/

Arthur’s Website: https://arthurbrooks.com/

Arthur’s LinkedIn: https://www.linkedin.com/in/arthur-c-brooks/

Arthur’s Twitter: https://twitter.com/arthurbrooks

Arthur’s Instagram: https://www.instagram.com/arthurcbrooks/

Arthur’s Instagram: https://www.facebook.com/ArthurBrooks/

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Oct 14, 2022

00:34:32

We’re told from a young age that we should follow our dreams and do what we love. However, too many people give up after their first roadblock or abandon their dreams altogether. When we leave our passions behind or stop trying, we are building an unfulfilling life for ourselves.

What does it look like to follow your dreams, even if those dreams keep changing?

Hala Taha is the perfect example of somebody who reached for the stars in everything she did, and sometimes fell right back where she started. Instead of giving up, she adjusted her path with the skills she acquired and built a new dream for herself.

Now, she’s her own boss with a thriving company and she hosts the #1 Education podcast across all platforms.

In this YAP Replay, the host of the Follow Your Dream podcast, Robert Miller, talks to Hala about how she rebuilt her life again and again. They discuss the rejections she has faced in her career and what led her to make specific career choices and pivots. They also talk about how Hala’s life is calming down after half a decade of hustling.

Topics Include:

- How it feels for Hala to be living her dreams

- Hala’s start at HOT97

- Why did Hala leave HOT97?

- The Sorority of Hip Hop

- Hala’s experience with MTV

- Working at Hewlett-Packard alongside getting her MBA

- How her tech skills accelerated her career

- Starting Young And Profiting podcast and YAP Media

- What’s next for Hala?

- And other topics…

Robert Miller is a musician and host of the Follow Your Dream podcast. His band, Project Grand Slam, has released 11 albums, including a Billboard #1. They’ve streamed to over 50,000 Facebook fans and they’ve opened for several major artists, including Edgar Winters, Blues Traveler, Boney Jones, and Mindi Abair.

His podcast, Follow Your Dream, has a five-star rating with listeners in 200 countries. He also wrote the Follow Your Dream handbook to accompany the Follow Your Dream podcast, an Amazon #1 Bestseller that inspires people to reach for the stars.

Sponsored By:

The Jordan Harbinger Show - Search for The Jordan Harbinger Show (that’s H-A-R-B-(as in boy)-I-N-(as in nancy)-G-E-R) on Apple Podcasts, Spotify, or wherever you listen to podcasts

Connect With Robert Miller:

Project Grand Slam: https://www.projectgrandslam.com/

Follow Your Dream Podcast: https://www.followyourdreampodcast.com/

The PGS Store: https://thepgsstore.com/

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Oct 10, 2022

00:56:24

The rise of social media has made it easier than ever to seek out other job opportunities. Hence, countless people are seeing all that the job market has to offer and they’re leaving their jobs to pursue something that is better aligned with their personal values.

When it comes to value alignment in the workplace, there are few people as knowledgeable as Kathryn Minshew. Kathryn’s goal is to help people find careers that are aligned with their preferences and hobbies and assist companies in solidifying their company culture in order to attract the right employees.

In this episode, Kathryn and Hala discuss some hot topics in career news, like quiet quitting and shift shock. They talk about how to pull yourself out of burnout at work and what it means to work in alignment with your values. Additionally, Kathryn explains how to evaluate a company’s culture before working there and how to know when it’s time to quit your current job.

Topics Include:

- Kathryn’s early passion for politics and international relations

- The effects of The Great Resignation

- The shifting power dynamic between workers and employers

- Quiet quitting

- The two approaches to work

- Pulling yourself out of burnout at work

- Shift shocks

- How to evaluate company culture

- The cost of quitting

- How do you know when to quit your job?

- Refining your résumé

- And other topics…

Kathryn Minshew is the co-founder and CEO of The Muse, which supports over 75 million people looking to build fulfilling careers and helps employers attract employees that align with their organization’s core values. The Muse was named one of Fast Company’s 50 Most Innovative Companies worldwide and the #3 Most Innovate Company for Enterprise. Prior to starting The Muse, Kathryn assisted in introducing the HPV Vaccine in Rwanda with the Clinton Health Access Initiative.

She released her first novel, The New Rules of Work, in 2017, which helps its readers land a job that aligns with their values through quick exercises, personal advice, and actionable tips. It was a Wall Street Journal national bestseller.

Resources Mentioned:

The Muse’s Website: https://www.themuse.com/

Kathryn’s Book, The New Rules of Work: https://www.kminshew.com/book-the-new-rules-of-work

Kathryn’s Website: https://www.kminshew.com/

Kathryn’s LinkedIn: https://www.linkedin.com/in/kathryn-minshew/

Kathryn’s Instagram: https://www.instagram.com/kminshew/

Kathryn’s Twitter: https://twitter.com/kmin

Kathryn’s Facebook: https://www.facebook.com/minshew

Sponsored By:

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Oct 07, 2022

00:44:32

When we enter a negotiation of any kind, we have to consider much more than what we are saying. There are countless factors that go into a negotiation’s success, such as your body language, your tone of voice, and the way you frame information. By paying close attention to all verbal and nonverbal factors of a negotiation, you improve the likelihood of getting the outcome you want.

Chris Voss is a globally-renowned negotiation coach who founded The Black Swan Group, where he’s using his many years of experience in international crises and high-stakes negotiations to teach people and businesses how to better negotiate and refine their communication styles.

This episode of YAP Snacks follows up on Best of Chris Voss, World’s Top Negotiation Expert \ Part 1 by sharing more of Chris’s negotiation tips and tricks. It will feature topics like tactical empathy, handling accusations, and the illusion of control. Stay tuned to find out more about refining your communication style to get what you want in everyday negotiations!

Topics include:

- Tactical empathy

- The magic words, “that’s right”

- Handling accusations

- Body language tricks

- Is control an illusion?

- And other topics…

Sponsored by:

The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations.

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Oct 05, 2022

00:55:02

There are two types of entrepreneurs: those who copy other people’s businesses and those who create an entirely new market.

When you disrupt an existing market, you run the risk of being lumped in with your competitors. For example, you can probably name five of your local coffee shops off the top of your head.

While some entrepreneurs thrive off of copying other business ideas, the most successful businesses are the ones who solve a problem that nobody else has solved. If your business idea is completely original, then whoever needs your product will come to you because nobody else is filling that hole in the market.

Over the years, Jim McKelvey has become an expert at building businesses that solve problems no one else is addressing. He has founded several groundbreaking businesses like Square and LaunchCode, both of which fill a hole in their respective markets.

In this episode of YAP Classic, Hala and Jim break down the two different types of entrepreneurs. Jim tells Hala about how he met Jack Dorsey, co-founder of Square and Twitter. They also talked about why money is a weak motivator in entrepreneurship and how Jim and Jack survived an attack from Amazon.

Topics Include:

- The impact of his mother’s suicide

- Jim’s relationship with social media

- ‘Don’t do’ list

- How does Jim define entrepreneurship?

- Pros of copying someone

- Our copy-centric world

- Becoming aware of solvable problems

- Why money is a weak motivator

- How Jim met Jack Dorsey

- Age bias

- Starting Square

- The Innovation Stack

- Competing successfully against Amazon

- Writing The Innovation Stack

- And other topics…

Jim McKelvey is a serial entrepreneur who co-founded Square. He also founded Invisbily, LaunchCode, and Third Degree Glass Factory. He still serves as the owner of all seven companies he started, but does not hold a leadership position at any of them. In 2017, he was appointed as an independent director of the Federal Reserve Bank of St. Louis.

He’s the author of three books, the most popular being The Innovation Stack, an inside look into the world of entrepreneurship that details Square’s battle with Amazon. He also wrote The Birth of Baking, a graphic novel about The Bank of America’s conception, and The Art of Fire, a beginner’s guide to glassblowing.

Sponsored By:

The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

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Resources Mentioned:

YAP episode #69: https://podcasts.apple.com/us/podcast/69-the-innovation-stack-with-jim-mckelvey/id1368888880?i=1000478091591

Jim’s Book, The Innovation Stack: https://www.jimmckelvey.com/books/

Jim’s Website: https://www.jimmckelvey.com/

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Oct 03, 2022

01:13:57

The Digital Age has changed the way we exchange and retain information. Every day, 2.5 quintillion bytes of new data are created. We are publishing and exchanging more information than any other time in history.

So why do so many people lack the motivation to learn new things?

When it comes to brain health and strengthening the mind, there is no one better to talk to than Jim Kwik.

Jim suffered a traumatic brain injury at five years old. Throughout childhood, he was labeled the boy with a broken brain. However, once he learned that genius is built, not born, he began studying the way that the brain works and how we can consciously retrain it to weed out limiting beliefs and conditioning. Now, he is recognized as a leading brain expert who has helped hundreds of individuals and organizations to reach their full potential by optimizing their brain health.

In this episode of YAP, Hala and Jim talk about how to take hold of your brain health. Jim described how his childhood led him to learn about brain health and how his first mentor taught him the power of knowledge. They discuss the importance of remembering people’s names and some tricks that Jim uses to remember every person’s name in a crowd. They also talk about the four ways that the digital age is impacting our cognitive functioning.

Topics Include:

- Jim’s traumatic brain injury

- What is a lie?

- Jim’s mentor

- How did Jim start learning about the brain?

- Jim’s motivation formula: P x E x S3

- Training your brain

- Do we only use 10% of our brains?

- Genius is built

- Getting better at remembering names

- The Four Horseman of the Mental Apocalypse

- And other topics…

Jim Kwik is one of the world’s top brain coaches. He started Kwik Learning in 2001, which features a myriad of online courses in memory recall, improved reading comprehension, study habits, and overthinking. It is used in more than 190 countries worldwide. He’s also the author of the New York Times bestseller Limitless and host of the Kwik Brain podcast. Through keynote speeches, he reaches in-person audiences totaling more than 200,000 every year, as well as online videos totaling hundreds of millions of views.

He has spent the past 30 years helping people upgrade their brains. He taught his learning techniques in top universities like NYU, Harvard, Columbia, Stanford, and Singularity. He has also worked with executives and employees from companies like Nike, GE, Zappos. SpaceX, and Virgin.

Resources Mentioned:

Jim’s Book, Limitless: https://www.limitlessbook.com/

The Kwik Brain podcast: https://www.jimkwik.com/podcast

Kwik Learning: https://kwiklearning.com/

Jim’s Website: https://www.jimkwik.com/

Jim’s LinkedIn: https://www.linkedin.com/in/jimkwik/

Jim’s Facebook: https://www.facebook.com/jimkwikofficial

Jim’s Twitter: https://twitter.com/jimkwik

Jim’s Instagram: https://www.instagram.com/jimkwik/?hl=en

Sponsored By:

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

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Sep 30, 2022

00:34:00

There are several common misconceptions about generating wealth. For example, many people believe that becoming an expert in one skill will set them up for success, when in reality, having multiple skills under your belt will give you a unique portfolio that is more desirable to employers and customers.

Additionally, too many young people let thousands of dollars go to waste by sitting in a savings account. In today’s economy, investing is necessary to generate lasting wealth.

Hala’s wide range of desirable skills led her to organically start and grow YAP Media and she interviews top investing experts on YAP, so she was invited to speak on the Young Money with Tracey Bissett podcast.

Tracey is the founder and Chief Financial Fitness Trainer of Bissett Financial Fitness Inc., where she educates and empowers individuals, notably young people, to take control of their finances with confidence. She has worked with thousands of individuals and entrepreneurs to secure the financing they needed.

Hala appeared on Young Money with Tracey Bissett to talk about how to set yourself up for financial success by diversifying your skill set and making smarter decisions with your money. They discussed the dangers of letting your money sit untouched in a savings account and how to test your business ideas before investing too much capital in them. They also talked about Hala’s first jobs and how she acquired useful skills working in a variety of vastly-different occupations.

Topics Include:

- Hala’s role as CEO of YAP Media

- Hala’s first jobs

- Talent stacking

- Investing when you’re young

- Don’t let your money sit untouched in a savings account

- The birth and growth of YAP Media

- Testing your business ideas

- Leveraging assets

- Hala’s advice on retraining your mind

- And other topics…

Hala Taha is the host of Young and Profiting Podcast, frequently ranked as a #1 Education podcast across all apps. Hala is also the CEO of YAP Media, a full-service social media and podcast marketing agency for top podcasters, celebrities and CEOs. She is well-known for her engaged following and influence on Linkedin, and she landed the January 2021 cover of Podcast Magazine.

Tracey Bissett is a financial professional with 20 years of experience in the financial services industry. She is the founder and Chief Financial Fitness Trainer of Bissett Financial Fitness Inc. and she formerly served as executive at TD Bank, one of Canada’s Big 5 Banks. She is a full-time professor in the financial services faculty within the Business School of Centennial College. She leads speaking engagements on financial topics and is the Executive Producer and Host of the Young Money Podcast.

Sponsored By:

Lands End - Go to business.LandsEnd.com/YAP and use promo code YAP for 25% off.

LightStream - Go to lightstream.com/yap and apply now to get a special interest rate discount and save even more.

Connect With Tracey Bissett:

Bissett Financial Fitness’s Website: https://www.bissettfinancialfitness.com/

Young Money Podcast: https://ymwithtraceybissett.libsyn.com/

Tracey’s LinkedIn: https://www.linkedin.com/in/traceybissett/

Tracey’s Instagram: https://instagram.com/bissettfinfit?igshid=Y2ZmNzg0YzQ=

Tracey’s YouTube Channel: https://www.youtube.com/c/traceybissettthemoneycoachforentrepreneurs/about

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Sep 26, 2022

00:58:40

Regret is one of the most common negative emotions we experience as humans. Yet, most people are reluctant to explore or even talk about their regrets with others because of the growing ‘no regrets’ philosophy that demonizes the presence of regret.

However, when used properly, regret can be a powerful tool by illuminating where our values and priorities lie, which can help us avoid making the same mistakes in the future.

If you want to transform your regrets into actionable advice and change the way you live your life, you won’t want to miss this interview with Daniel Pink, bestselling author and expert on regret.

Daniel is the author of five books, most recently The Power of Regret, which outlines how regret can reveal the pathway to living our best life. He is also the creator of The American Regret Project and The World Regret Survey, which have interviewed thousands of people about their biggest regrets in life.

In this episode of YAP, Daniel and Hala talk about why we need regret and what it can teach us. They dive into the four foundational regrets and why people experience regrets of inaction far more than regrets of action. They discuss how to reframe your self-talk in order to cultivate compassion for yourself and how to consult your future self to make informed decisions.

Topics Include:

- “Me search”

- How we process regret

- Counterfactuals

- The only people who don’t have regrets

- Why do we need regret?

- The problem with the ‘no regrets’ worldview

- The American Regret Project

- The World Regret Survey

- Four foundational regrets

- Why we should push past awkwardness

- Regrets of action vs. inaction

- Consulting your future self

- Mental subtraction

- And other topics…

Daniel Pink is a bestselling author, keynote speaker, and thought leader. In 2011, he was named one of Thinkers50’s top 50 most influential minds. He was also the host and co-executive of the television series “Crowd Control,” a National Geogrpahic program about human behavior that aired in more than 10 countries. He also hosts a popular master class on sales and persuasion.

He has written for several notable publications, including Fast Company, The Sunday Telegraph, The New York Times, Harvard Business Review, The Atlantic, Slate, and Wired.

He is the author of seven books, the latest being The Power of Regret: How Looking Backward Moves Us Forward. His books cover topics like business, work, creativity, and behavior. They have won multiple awards, have been translated into 42 languages, and have sold millions of copies around the world.

Resources Mentioned:

YAP episode #50: https://podcasts.apple.com/us/podcast/50-the-science-of-perfect-timing-with-daniel-pink/id1368888880?i=1000459718753

Daniel’s Website: https://www.danpink.com/

Daniel’s Book, The Power of Regret: https://www.danpink.com/the-power-of-regret/

Sponsored By:

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Sep 23, 2022

00:38:15

Negotiations don’t always take place in a conference room. A negotiation is simply a discussion where both parties come to an agreement, so we are negotiating all the time. Something as small as talking to family about who’s bringing what to Christmas dinner is a negotiation!

And negotiations are not entirely verbal. Whether we realize it or not, we are influencing every negotiation with how we present ourselves.

Through paying more attention to our body language, our word choice, and the way we frame information, we can intentionally evoke more information from others, which can help us establish trust and build stronger relationships!

This episode of YAP Snacks will feature several pieces of negotiating advice from Chris Voss, a former FBI hostage negotiator and CEO of The Black Swan Group, where he’s using his extensive career in international crisis mitigation and high-stakes negotiation situations to teach people how to better negotiate and refine their communication style.

Stay tuned to find out more about refining your communication style to get what you want in everyday negotiations!

Topics include:

- Tone of voice

- Mirroring

- Emotional labeling

- How to use the words ‘I’m sorry’

- What does the word ‘fair’ really mean?

- Why you shouldn’t match people’s energy

- Lying to gain influence

- And other topics…

Sponsored by -

Delta Air Lines - Visit delta.com/travelwell to learn more.

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

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Sep 21, 2022

00:44:32

How many times have you set a goal for yourself that you didn’t follow through on? How many ideas are swirling around in your head, waiting to be brought to life?

Too often, we keep our goals trapped inside our minds. We have a vivid image of what we want, but because we don’t know how to get there, we don’t try.

Casper Craven came onto YAP to talk about how to set massive goals for ourselves and follow through with them. Caspar has sailed around the world twice, so he is well-versed in turning the impossible into the possible. He has also built several million-dollar companies and delivers keynotes on motivation, goal setting, work/life balance, mental health, and resilience.

In this episode of #YAPClassic, Hala and Caspar talk about how to hold yourself accountable for achieving your goals. He gave tips on how to handle criticism constructively and why deadlines are crucial when starting ambitious new projects. He also revealed one of his best memories from his journey with his family, some of the challenges they ran into, and how they overcame them. Finally, he told Hala about how to build meaningful core values both in your company and in your home.

Topics Include:

- Caspar’s life before setting sail around the world

- How did he and his wife save their marriage?

- Why deadlines are always necessary

- Making your goals public

- Dealing with criticism

- Using business values in family life

- Building meaningful company values

- Caspar’s best memories from sailing around the world

- Challenges at sea

- Channeling family values amid crises

- Developing emotional resilience

- And other topics…

Casper Craven is a serial entrepreneur and motivational and teamwork keynote speaker. He is a leading authority in achieving bold goals and a passionate advocate of high-performance teamwork. He became an entrepreneur at 14 years old, catching crabs and lobsters. By 16, he was shipping out half a ton of crabs every week. Since then, he has built and led teams of all sizes. He spent more than 10 years in Professional Services, including five years at KPMG Corporate Finance. During his five years of travel preparation, he built three $1 million businesses - one of which he sold for a seven-figure sum while sailing across the Pacific Ocean.

He has sailed around the world twice, the first time on a trophy-winning race yacht and the second with his wife and three children, who were all under the age of ten at the time. He wrote his first book, Where The Magic Happens, about the process of planning and executing his family’s global adventure.

Resources Mentioned:

YAP episode #14: https://podcasts.apple.com/us/podcast/14-anchor-your-success-with-caspar-craven/id1368888880?i=1000427679742

Caspar’s Website: https://www.casparcraven.com/

Caspar’s LinkedIn: https://www.linkedin.com/in/casparcraven/

Caspar’s Instagram: https://www.instagram.com/cravencaspar/

Caspar’s Facebook: https://www.facebook.com/casparcraven

Caspar’s Twitter: https://twitter.com/casparcraven

Caspar’s book, Where The Magic Happens: https://www.amazon.com/Where-Magic-Happens-Family-Changed/dp/1472949919

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Sep 19, 2022

01:09:53

Too many people are stuck in the past: old ideas, old technologies, and old ways of living. When we don’t embrace change, we don’t grow or evolve. Accepting change and using it to fuel our growth is one of the most important things we can do for ourselves in every area of our lives.

But how can we resist our natural inkling toward predictability and become comfortable with change?

To answer that question, Hala invited Jason Feifer, a champion of change, onto Young and Profiting podcast. Jason is the editor-in-chief of Entrepreneur magazine. He hosts two podcasts that focus on how to take hold of change and use it to your advantage. He’s also the author of the newly released book, Build For Tomorrow, which outlines how to use the power of change to your advantage using wisdom from some of the brightest minds in the world.

In this episode of YAP, Hala and Jason talk about how entrepreneurial thinking differs from the rest of the population, and how embracing entrepreneurial thinking can help you find more opportunities that you wouldn’t otherwise have seen, even if you’re not an entrepreneur. They explain how to stack your skills in order to open new doors for yourself, why we resist change, and how humanity has resisted change throughout history. He also explains how we can use failure as data and view new situations as temporary experiments rather than permanent commitments.

Topics Include:

- How well do you really know your audience?

- Why Jason renamed one of his podcasts

- Opportunity Set B

- Parkinson’s Law

- Seeing loss as opportunity

- Viewing opportunities as temporary experiments

- Defining traits of an entrepreneur

- Using failure as data

- The truth about time management

- The 1907 Teddy bear crisis

- Jason’s actionable advice for becoming more profitable

- And other topics…

Jason Feifer is the Editor in chief of Entrepreneur Magazine and champion of change. He has led an extensive career as a journalist, working at publications such as Fast Company, Men’s Health, and Maxim Magazine. He hosts two podcasts: Build For Tomorrow and Problem Solver.

Earlier this year, he released a book called Build For Tomorrow that outlines how humanity has rejected and embraced change over time. His goal is to help you become more resilient and adaptable in a world of constant change — so you can seize new opportunities before anyone else does!

Resources Mentioned:

YAP Episode #70: https://open.spotify.com/episode/0wszw3paKqkACnvoKtXvq9?si=n8uPhrbxSEyYzJp7tCB7aw

Build For Tomorrow podcast: https://www.jasonfeifer.com/build-for-tomorrow/ :

Jason’s website: https://www.jasonfeifer.com

Jason’s Book, Build For Tomorrow: https://www.jasonfeifer.com/book/

Sponsored By:

ClickUp - Sign up today at ClickUp.com and use codeUse code YAP to get 15% off ClickUp's massive Unlimited Plan for a year!

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

JustWorks - Go to justworks.com

Delta Air Lines - Visit delta.com/travelwell to learn more.

Sabio - Save $125 on your total bootcamp cost! Visit sabio.la/YAP to learn more

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Sep 16, 2022

00:54:41

Join Hala and YAP Media’s production manager, Jason Ames, as Hala dives into how she entered the podcasting space, how she landed big guests in YAP’s early days, and how to properly speak on air. She also gives marketing and branding advice to anyone interested in starting their own podcast.

Sponsored by:

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

ClickUp - Sign up today at ClickUp.com and use codeUse code YAP to get 15% off ClickUp's massive Unlimited Plan for a year!

The Jordan Harbinger Show - Head to jordanharbinger.com/start to get started today!

Ethos - Go to ethoslife.com/YAP to get your free life insurance quote today

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Sep 12, 2022

00:48:37

Think about some of the most successful brands in the business: Amazon, Tesla, Etsy… the list goes on. They all have certain qualities in common: they took a unique approach to an existing category of products and services and they continued to innovate and grow their brand to meet the changing needs of their customers.

When it comes to developing your brand, there is no one better to learn from than David Aaker. David is a brand consultant and strategist who is known as the “Father of Modern Branding.” His book, Brand Relevance: Making Competitors Irrelevant, was named among the "Ten Marketing Books You Should Have Read" by Advertising Age in 2011 and named one of the top 3 marketing books of the year by Strategy and Business.

In this episode of YAP, David and Hala talk about how to build brand loyalty and keep your brand relevant. He explained how to dominate subsections of existing product categories rather than trying to build entirely new ones and gave examples of businesses that are dominating their industries. They talked about how the digital age is affecting the process of product innovation and how to elevate your brand by aligning it with a mission.

Topics Include:

- The problem with the BDG model of strategy

- The pillars of the Aaker Model

- What is brand loyalty?

- Brand relevance

- How to lose relevance

- David’s latest book

- What is a game-changing subcategory?

- Which businesses are properly dominating their industries?

- Must-haves vs. parody must-haves

- Finding the right subcategory

- Creating barriers for your competition

- Disruptive innovation

- The digital age’s impact on subcategory growth

- Elevating your brand by connecting it with a higher purpose

- David’s secret to profiting in life

- And other topics…

David Aaker is a brand strategist who is known as the Father of Modern Branding. He serves as Vice-Chair at Prophet, which helps clients grow in the face of disruption. David is an active branding consultant, Professor Emeritus at the Haas School of Business and UC Berkeley. He is a revered speaker and thought leader. His books have been translated into 18 languages and have sold over 1 million copies. He has also developed several well-known marketing and branding concepts such as the Aaker brand vision model.

In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing. In 2020, he was the recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.

Sponsored By:

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

ClickUp - Sign up today at ClickUp.com and use codeUse code YAP to get 15% off ClickUp's massive Unlimited Plan for a year!

The Jordan Harbinger Show - Visit jordanharbinger.com/start to get started!

Sabio - Save $125 on your total bootcamp cost! Visit sabio.la/YAP to learn more

Ethos - Go to ethoslife.com/YAP to get your free life insurance quote today

Resources Mentioned:

David’s Latest Book: Owning Game-Changing Subcategories

Prophet’s Website: https://www.prophet.com/

David’s LinkedIn: https://www.linkedin.com/in/davidaaker/

YAP’s interview with Marietta Crawford: https://podcasts.apple.com/us/podcast/79-tell-your-brand-story-and-transform-your-career/id1368888880?i=1000490554815

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Sep 09, 2022

01:02:49

True success doesn’t come from wishful thinking. It comes from dedication, grit, and lots of time to live the life of your dreams.

Hala Taha, host of Young and Profiting podcast, built her empire by sacrificing four years of travel, fun, and relaxation to hustle. Now, she’s running a $4 million company while hosting the #1 Education podcast across all platforms.

In this episode, we are replaying Hala’s interview on The Tim Castle Show, where they discussed Hala’s career progression, her outlook on rejection, and how she built YAP Media into the powerhouse it is today. She also gives advice on how to break into the podcast industry and how to rewire your mind to reach your goals.

Topics Include:

-Hala’s background in singing, songwriting, and radio

-How did Hala end up starting YAP?

-Hala’s outlook on rejection

-Skill stacking

-How Hala ran YAP while working a separate full-time job

-Leaving Disney

-Hala and her family’s experiences with COVID-19

-How Hala attracted YAP’s first clients

-Why most people can’t break into the podcast industry

-Permission-based marketing

-The secrets of growing a podcast

-Hala’s helpful habits

-The danger of humility

-How to rewire your mind to open the doors to new opportunities

-And other topics…

Tim Castle is a success coach, speaker, and bestselling author. He works with clients on topics like mindset, performance, sales, leadership, and self-improvement. He is an advisor to startups on the Blue Chilli HeathTech Program and The Stockland Accelerator. He is also a Mentor to She Starts Accelerator for female entrepreneurs and serves as Head of Sales for a mobile technology business across the Asian region. His podcast, ‘The Tim Castle Show’ interviews courageous people who doing inspirational things around the world.

Sponsored By:

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

Constant Contact - Go to constantcontact.com to get started for free today

The Jordan Harbinger Show - Head to jordanharbinger.com/start to get started today!

Connect With Tim Castle:

The Tim Castle Show: https://www.timjscastle.com/podcast

Tim’s Books: https://www.timjscastle.com/negotiation

Tim’s Website: https://www.timjscastle.com/

Tim’s LinkedIn: https://www.linkedin.com/in/timcastle3/

Resources Mentioned:

Dr. Jack Schafer’s Book: The Like Switch

Chris Voss’s Book: Never Split The Difference

Robert Greene’s Book: The Laws of Human Nature

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Sep 07, 2022

00:55:42

Are you ready to build a better world?

How do we dig ourselves out of this hyper-individualistic hole?

When it comes to cultivating a mindset that focuses on serving the collective alongside the individual, there is no one better to talk to than Yancey Stricker. Yancey is the co-founder of Kickstarter and the creator of the strategic decision-making method, Bentoism, which offers an alternative approach to making decisions that mindfully consider our current self, the people around us, our future selves, and the people we will be surrounded by in the future.

In this episode of #YAPClassic, Yancey and Hala talked about the components of Bentoism and how to use to make more informed decisions in any scenario. They discuss Kickstarter’s come-up story and why they initially had trouble getting investors on board. He described what it was like to co-found Kickstarter with no business experience and how that led to imposter syndrome.

They also talk about the dangers of embracing financial maximization, The Bento Society, and Yancey’s predictions for the next several years of our society.

Topics Include:

- Yancey’s experience getting bullied

-Yancey’s early career as a writer

-Where the idea for Kickstarter began

-Co-founding Kickstarter with no business experience

-Imposter syndrome

-What is a PBC?

-Financial maximization

-Other ways to measure business success

-Roles models and their effects on society

-The characteristics of Bentoism

-The Bento Society

-How Telsa embodies the “future us” mindset

Yancey Strickler is an author, entrepreneur, and creator of Bentoism. He co-founded Kickstarter in 2009 with Perry Chen and Charles Adler. He also co-founded Metalabel and the artist resource The Creative Independent.

Yancey began his career as a music critic writing for Pitchfork, Spin, and The Village Voice, and he later created the record label eMusic Selects.

Yancey has a lot of ideas on improving the world by realigning our motives to better serve the world around us and how we can measure value and success with metrics other than profit.

He’s also the author of This Could Be Our Future: A Manifesto for a More Generous World, which outlines how we built this hyper-individualistic society and how we can change course.

Sponsored By:

Resources Mentioned:

YAP Episode #81: https://podcasts.apple.com/us/podcast/81-bentoism-for-a-better-world-with-yancey-strickler/id1368888880?i=1000492019933

Yancey Stricker’s Website: https://www.ystrickler.com/

Bentoism’s Website: https://bentoism.org/

Weekly Bento Talks: https://bentoism.org/blog/the-weekly-bento

Yancey’s LinkedIn: https://www.linkedin.com/in/yancey-strickler-486b4557/?originalSubdomain=ca

Yancey’s Instagram: https://www.instagram.com/ystrickler/?hl=en

Yancey’s Twitter: https://twitter.com/ystrickler?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

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Sep 05, 2022

01:04:35

When it comes to making customers happy, there is no one more knowledgeable than Fred Reichheld. Fred is one of the world’s leading experts on customer and employee loyalty. He created the Net Promoter Score, or NPS, which measures your customers’ experiences and satisfaction with your brand. NPS is used by two-thirds of the Fortune 1000.

In this episode, Hala asks Fred about the Net Promoter Score and its three categories. They talk about how some of the biggest companies use NPS and how to encourage a customer-centered culture within your organization. They also talk about how to use customer referrals to innovate your product and the earned growth metric.

Topics Include:

- Why Fred has worked at Bain & Company since 1977

- Being successful without being an entrepreneur

- Net Promoter Score

- Qualities of the best companies

- The Golden Rule

- Loving your customers

- Using referrals to innovate

- Using top NPS scores to invest

- The Flywheel Effect

- Earned growth metric

- Fred’s book, Winning On Purpose

Fred Reichheld is the world’s leading expert on customer loyalty. He is the creator of the net promoter system, which was used by companies worldwide to increase their customer retention rate. He has been named ‘the high priest of customer loyalty’ by The Economist. He is a bestselling author of multiple books, including his most recent release, Winning On Purpose, which teaches leaders how to inspire customer love within their own teams.

He has worked for Bain & Company since graduating from college in 1977. He founded Bain’s Loyalty principle, which helps companies achieve results by focusing on customer loyalty and improving customer retention levels.

Sponsors:

Indeed - Visit Indeed.com/YAP to start hiring now.

Constant Contact - Go to constantcontact.com to get started for free today

The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

Resources Mentioned:

Fred’s LinkedIn: https://www.linkedin.com/in/fredreichheld/

Bain & Company’s Website: https://www.bain.com/our-team/fred-reichheld/

Fred’s Twitter: https://twitter.com/FredReichheld

Fred’s Facebook: https://www.facebook.com/people/Fred-Reichheld/100011364038688/

Fred’s Instagram: https://www.instagram.com/reichheldfred/

His book, Winning On Purpose: https://www.facebook.com/people/Fred-Reichheld/100011364038688/

Net Promoter System’s website: https://www.netpromoter.com/know/

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Sep 02, 2022

00:53:46

Since the 1970s, we have viewed business as a way to make money, not make a difference. However, the way we view the role of business is changing. Some of the most successful entrepreneurs believe that purpose is the primary function of business, not profits. If your career and your organization exist solely to make money, you will likely lose motivation to keep going after you’ve met all your major milestones.

When we infuse purpose into every level of our businesses (and lives), we are building more fulfilling careers and inadvertently becoming more profitable. By aligning your organization with a mission, you attract customers who want to uplift that mission.

Plus, the profits generated by those customers will satisfy your stakeholders, so it’s a win-win!

On today’s YAP Snack, I want to explore how to build a purpose-driven business by sharing wisdom from entrepreneurs who have successfully aligned their companies with a powerful mission. Tune in to hear what John Mackey, Derrick Kinney, and Darius Mirshahzadeh have to say about purpose, conscious capitalism, core values, and using your money to fuel your purpose.

Topics include:

-What is conscious capitalism?

-The Good Money Revolution

-The importance of purpose in business

-Using core values to create accountability

-Love in entrepreneurship

-And other topics…

Sponsored by -

Indeed - Visit Indeed.com/YAP to start hiring now.

Bambee - Visit bambee.com/profiting

The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

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Aug 29, 2022

01:07:29

If you take the time to refine your sales skills, you can improve the outcomes of your pitches!

No one knows how to nail a sales pitch like Guy Kawasaki. Guy is the chief evangelist at Canva who popularized secular evangelism in the late ‘80s and ‘90s. He is an author, spokesperson, and thought leader who gives over 50 speeches every year on topics like social media, enchantment, evangelism, innovation, and entrepreneurship.

He is also an entrepreneur; he co-founded Alltop in 2007 and Garage Technology Ventures in 2008.

In this episode of Young And Profiting podcast, Hala and Guy dive into how to properly evangelize a brand by carefully choosing to represent brands that align with your personal mission.

They talk about what makes a pitch great and the most common pitching mistakes. They discuss secular evangelism and what it means to evangelize a product. Guy also touches on why you should hire better than yourself, the value in quitting, his views on college, and ‘Guy’s Golden Touch.’

Topics Include:

- The importance of knowing how to sell

- What is 80% of sales?

-What is a brand evangelist?

-Getting your foot in the door

-Why should you stay in college for as long as you can?

-Hiring better than yourself

-Intelligence vs. luck

-Quitting on a good day

-The danger of slippery slope thinking

-What has Guy learned about making decisions?

-Guy’s advice on pitching

-The pillars of enchantment

-Guy’s theory of a Karmic Scoreboard

-Guy’s actionable advice for becoming more profitable

Guy Kawasaki is the chief evangelist of Canva. He popularized secular evangelism in the late ‘80s and ‘90s’ through his work at Apple. He was tasked with presenting Macintosh computers to software developers and encouraging them to work with Apple, which he accomplished through evangelism. Since then, his clients have included Nike, Gartner, Audi, Google, Microsoft, and Breitling as well as dozens of trade associations

He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. His books are textbooks for prestigious academic institutions and have been named Wall Street Journal and New York Times bestsellers.

He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. In 2015, Guy was appointed to the board of trustees of the Wikimedia Foundation.

Sponsored By:

Bambee - Visit bambee.com/profiting

Resources Mentioned:

Guy’s LinkedIn: https://www.linkedin.com/in/guykawasaki/

Guy’s website: https://guykawasaki.com/

Guy’s Twitter: https://twitter.com/GuyKawasaki

Guy’s Instagram: https://www.instagram.com/guykawasaki/

Guy’s Facebook: https://www.facebook.com/guy

Guy’s podcast, Remarkable People: https://guykawasaki.com/remarkable-people/

Guy’s books: https://guykawasaki.com/books/

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/

Hala’s Instagram:https://www.instagram.com/yapwithhala/

Hala’s Twitter: https://twitter.com/yapwithhala

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

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Aug 26, 2022

01:03:00

Everyone has their own unique skillset acquired through various jobs, hobbies, and natural abilities. Are you interested in combining all of your talents to work a job or build a company that encompasses all that you have to offer? Stay tuned!

Hala went from working for free at HOT 97 to getting a 4.0 GPA in business school. Now, she’s combining those talents (and so many more!) to run a seven-figure company and host the #1 Education podcast across all platforms.

In this episode of Win Today, Ryan Cass asks Hala about how she garnered such a unique set of skills and how she’s using all of them to run her company and host her podcast. They talked about the value of skill stacking and how Hala used her rejections and failures to propel her forward. They also discussed the Law of Attraction, Hala’s come-up story, and why she briefly left the entertainment industry.

Topics Include:

-Hala’s childhood drive & desire to work

-Hala’s time at HOT97

-Strawberryblunt.com

-Why did MTV scout Hala twice?

-Why did Hala leave the entertainment industry to get her MBA?

-The start of Young and Profiting podcast

-Why should you never write when you’re mad?

-Failure is an opportunity

-All skills are transferable

-How to skill stack

-The key traits of the most successful people

-Conscious business

-Hala’s goals for the next 5 years

-The Law of Attraction

-Why did Hala briefly stop practicing the Law of Attraction?

-Hala’s top book recommendation

-Hala’s secret to profiting in life

-Hala’s dream podcast guest

-What does Hala want her legacy to be?

Hala Taha is the host of Young and Profiting Podcast, frequently ranked as a #1 Education podcast across all apps. Hala is also the CEO of YAP Media, a full-service social media and podcast marketing agency for top podcasters, celebrities and CEOs. She is well-known for her engaged following and influence on Linkedin, and she landed the January 2021 cover of Podcast Magazine.

Ryan Cass is an entrepreneur, mentor, speaker, coach, and community builder. He is the founder of Won Day, which serves to educate and inspire students to incorporate goal setting habits into their lifestyle by coaching them and connecting fellow entrepreneurs, goal achievers, and servant leaders in one place. He is also the co-founder of Champion Tribe, which aims to produce champions of life all over the world. Ryan is the host of the Win Today podcast, which features highly-influential people that inspire its listeners to win today and become the best version of themselves.

Sponsored By:

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

Connect With Ryan Cass:

Ryan’s Instagram: https://www.instagram.com/wondaytoday/?hl=en

Ryan’s LinkedIn: https://www.linkedin.com/in/ryanacass/

Win Today podcast: https://podcasts.apple.com/us/podcast/win-today/id1550874329

Won Day’s Facebook: https://www.facebook.com/WonDayToday

Ryan’s coaching services: https://www.coach.me/ryanacass/packages/20928#goal

Join Champion Tribe:

Resources Mentioned:

Hala’s book recommendation, The Like Switch: https://www.goodreads.com/book/show/21412226-the-like-switch

Connect with Young and Profiting:

YAP’s Instagram: https://www.instagram.com/youngandprofiting/

Hala’s Linkedin: https://www.linkedin.com/in/htaha/

Hala’s Instagram:https://www.instagram.com/yapwithhala/

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Aug 24, 2022

01:01:07

Did you know that people were once afraid of things like bicycles, elevators and teddy bears?

Humans are naturally resistant to change, even change that helps us. We are scared new technologies, new ideas, and new ways of living. The people who embrace change are the ones who succeed most in life.

Today we’re talking to Jason Feifer, Editor in chief of Entrepreuer Magazine. Jason is recognized as an authority on change— providing thought leadership on why people resist it, and the importance of embracing it.

On this episode of #YAPClassic, learn how Jason rose to the top of his field as a journalist and developed his personal brand. We’ll also dive deep into change and how entrepreneurs can both better embrace change and help their customers more easily accept and adapt to new technologies.

Topics Include:

-Jason’s background in media

-Why did Jason quit his job at Gardner News?

-Why does Jason have so many side hustles?

-Taking opportunities that aren’t assigned to you

-How to ‘work your next job’

-Skill stacking

-Being aware of what you need to learn

-The importance of challenging yourself

-What makes a thought leader?

-The power of embracing change

-How have people historically feared change?

-Why do people fear new technology?

-How to showcase new & innovative ideas

-What new technology are people resisting?

-Replacement vs. integration of new technology

-How do we falsely romanticize the past to resist change?

Jason Feifer is the Editor in chief of Entrepreneur Magazine who has led an amazing career as a journalist, working at publications such as Fast Company, Men’s Health, and Maxim Magazine. He hosts two podcasts: Build For Tomorrow and Problem Solver.

Sponsored By:

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

Sabio - Go to sabio.la/yap and save $125 on your total bootcamp cost!

Resources Mentioned:

YAP Episode #70:

Build For Tomorrow podcast: https://www.jasonfeifer.com/build-for-tomorrow/

Jason’s Instagram:

Jason’s website: https://www.jasonfeifer.com

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/

Hala’s Instagram:https://www.instagram.com/yapwithhala/

Hala’s Twitter: https://twitter.com/yapwithhala

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

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Aug 22, 2022

01:22:03

Colin O’Brady is a professional athlete, keynote speaker, entrepreneur, and a New York Times bestselling author. In 2018, Colin completed the world’s first solo, unsupported, and completely human-powered crossing of Antarctica.

The doctors told him he would never walk normally again. Now, he’s a 10x world record holder who completed the first human-powered ocean row across the Drake Passage.

In this episode, Hala and Colin talk about the injury that changed his life and the mindset he cultivated to bounce back from it stronger than ever before.

They discuss how to work against your fears and push yourself to take risks in spite of them. He talks about his newest book, The 12 Hour Walk, which outlines a unique approach to conquering your self-limiting beliefs by taking a full day to leave your house and unplug.

Hala and Colin also discuss the zone of comfortable complacency, Colin’s process of healing from his injury, how to cultivate a possible mindset, and much more.

Topics Include:

- Colin’s unconventional birth and upbringing

- How did his mother instill a growth mindset in him?

- What is a ‘possible mindset’?

- Colin’s solo trek across Antarctica

- The danger of fearing failure

- Colin’s ‘why’ behind his excursions

- His life-changing accident in Thailand

- His mother’s crucial role in his recovery

- How did Colin train for a triathlon while suffering from his injuries?

- The importance of cultivating a circle of support

- Leveraging the internet to find support and community

- Mindset of scarcity vs. mindset of abundance

- Colin’s process of raising money for The Explorer’s Grand Slam

- The 12-hour walk

- Common limiting beliefs

- What is your Everest?

- The Zone of Comfortable Complacency

- The true power of intuition

- And other topics…

Colin O’Brady is a record-breaking explorer, athlete, and entrepreneur. In the summer of 2018, Colin took on the 50 US High Points. His 13,000-mile journey took 21 days, 9 hours, and 48 minutes. He has almost climbed the 7 highest peaks in the lower 48 US states, totaling over 100 trail miles and more than 50,000 feet of elevation gain. He was also the first person to post on Snapchat from the summit of Everest, which attracted over 22 million viewers.

Colin and his wife established a non-profit, Beyond 7/2, which works to raise awareness and funds to inspire children and their communities to lead active, healthy lifestyles and pursue their dreams.

His highly-publicized expeditions have been followed by millions, and he has been featured in The New York Times, The Tonight Show, The Joe Rogan Experience, and The Today Show. He regularly speaks on mindset and high performance at Fortune 100 companies like Nike, Google, and Amazon, and his TEDx Talk has nearly 3 million views. His first book Impossible First, is a New York Times bestseller.

Sponsored By:

Faherty - Head to fahertybrand.com/yap and use code YAP at checkout to get 20% OFF!

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

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Resources Mentioned:

Colin’s book Impossible First: https://www.theimpossiblefirst.com/

Colin’s book The 12 Hour Walk: https://12hourwalk.com/

Colin’s LinkedIn: https://www.linkedin.com/in/colinobrady/

Colin’s Website: https://www.colinobrady.com/

Colin’s Twitter: https://twitter.com/colinobrady

Colin’s Instagram: https://www.instagram.com/colinobrady/

Colin’s Facebook: https://www.facebook.com/colinobrady

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/

Hala’s Instagram:https://www.instagram.com/yapwithhala/

Hala’s Twitter: https://twitter.com/yapwithhala

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

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Aug 19, 2022

00:40:17

The RAS is a bundle of nerves at our brainstem that filters out unnecessary information from our subconscious so that only the important stuff gets through to our conscious minds. It keeps our conscious minds from being overwhelmed with too much information by acting as a doorway between our conscious mind and our subconscious mind.

Our RAS determines what’s important to us by examining our past experiences. If your past is filled with pain, trauma, and limiting beliefs, then that’s what your RAS will seek out. This is why people get stuck in patterns of self-destruction; their brains are operating on autopilot, and their past programming holds them back from success.

On today’s YAP Snack, we talk about how to reprogram your RAS by sharing some of my best tips from the experts. Utilizing these tips will create long-lasting change in the way you perceive yourself and the world.

Topics include:

-What is your RAS?

-How our RAS filters out information

-The Law of Attraction

-Controlling our subconscious mind

-Building a powerful morning routine

-Challenging your internal dialogue

-And other topics…

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Podbean -

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Faherty - Head to fahertybrand.com/yap and use code YAP at checkout to get 20% OFF!

Social Media:

Follow YAP on IG: www.instagram.com/youngandprofiting

Reach out to Hala directly at Hala@YoungandProfiting.com

Follow Hala on Linkedin: www.linkedin.com/in/htaha/

Follow Hala on Instagram: www.instagram.com/yapwithhala

Follow Hala on Clubhouse: @halataha

Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

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Aug 15, 2022

00:53:37

How do you build a career that is fulfilling, both for you and for the world? You build it for yourself! Founder & CEO of Foundr, Nathan Chan, wasn’t a driven person for most of his life. He started off in a 9-5 IT job that he didn’t enjoy. After a life-changing trip to Europe, he decided that life was too short to work a job that he hated. He started Foundr as a side hustle with only $3,000 and used his day job to fuel its growth. In this episode, Nathan talks about how he pivoted into entrepreneurship and cultivated a mindset of growth, motivation, and humility in the process. Hala and Nathan discuss the realities of entrepreneurship and how to combine logic and intuition when making decisions.

Topics Include:

-Nathan’s lack of motivation early in life

-What helped Nathan develop his mindset?

-His first life coach, Tony

-How did Nathan come up with the idea for Foundr?

-Foundr’s main focus

-Nathan’s desire to become more masculine and step into his manhood

-Nathan’s life-changing trip to Europe

-When did Nathan realize he wanted to leave his corporate job?

-The steps Nathan took to leave his accounting job and get a job in marketing

-How Nathan’s deep dive into marketing led him to start Foundr

-How Foundr has evolved over time

-Nathan’s experience getting sued for trademark infringement

-How did Nathan stay motivated during Foundr’s slow growth?

-The reality of entrepreneurship

-The importance of learning from experienced people

-What does Jeff Bezos want from life?

-What leadership challenges has Nathan faced?

-Nathan’s natural ability to stay humble

-How to combine logic and intuition when making decisions

-The first steps to starting a business

-And other topics…

Nathan Chan is the founder and CEO of Foundr, a global media and education company for entrepreneurs. Nathan is also the publisher of Foundr magazine. Aside from the magazine, Foundr offers podcasts, courses, articles, and free training to help aspiring business leaders navigate the world of entrepreneurship. Millions of people engage with Foundr’s content every month.

Through Foundr, Nathan has interviewed highly-influential people like Seth Godin, Mark Cuban, and Richard Branson.

Sponsored By:

Black Pearl Mail - Turn your sign offs into sign ups with blackpearlmail.com

Sabio - Go to sabio.la/yap and save $125 on your total bootcamp cost!

Bambee - Visit bambee.com/profiting to learn more

Faherty - Head to fahertybrand.com/yap and use code YAP at checkout to get 20% OFF!

The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

Resources Mentioned:

Foundr’s Website: https://foundr.com

Founder Plus: https://foundr.com/membership

Nathan’s Instagram: https://www.instagram.com/nathanchan/?hl=en

Nathan’s LinkedIn: https://linkedin.com/in/nathanhchan

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/

Hala’s Instagram:https://www.instagram.com/yapwithhala/

Hala’s Twitter: https://twitter.com/yapwithhala

https://www.youngandprofiting.com/30-rise-against-all-odds-with-Jevon-mccormick/

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

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Aug 12, 2022

01:12:08

If you look at JeVon McCormick today you’ll see an incredibly successful businessman and best-selling author. But JeVon’s journey to the top was anything but easy. JeVon was raised in the slums of Dayton, Ohio by a struggling single mother, and is the son of a pimp and drug-dealing father.

Growing up, JeVon served time in the juvenile justice system and barely graduated high school. From his first job scrubbing toilets in a restaurant to becoming the CEO of Scribe Media, a multimillion-dollar book publishing startup that is consistently ranked one of the top places to work, JeVon has exemplified what it means to work hard and overcome the odds. He believes that no obstacle is too difficult to conquer and that no matter someone’s background, everyone has potential for greatness.

In this episode, Hala and JeVon go deep into what Jevon learned from his tough childhood and how he applied those teachings to his career, they chat about how Jevon climbed the corporate ladder, how to overcome imposter syndrome, and JeVon shares his views on leadership and how to foster great company culture.

Topics Included:

- What JeVon’s father was like

- How JeVon’s parents met

- What it was like growing up poor

- Being mixed race in Dayton Ohio

- Lessons from his father

- Relationship with mother and lessons learned

- Getting into trouble and transferring hustling qualities into the corporate world

- What has he taken from his childhood into corporate America?

- His turning point and first job

- How he climbed the corporate ladder

- How he got handpicked to be CEO of Scribe Media

- Overcoming imposter syndrome

- If the market crashed tomorrow, what would JeVon do?

- The three S’s of success

- The three P’s of business

- How to foster good company culture and retain talent

- How to have a great start to your day

- Giving back

- And other topics…

JeVon McCormick is the President and CEO of Scribe Media, the multi-million dollar publishing company that was recently ranked the #1 Top Company Culture in America by Entrepreneur Magazine. Before Scribe Media, JeVon was president of the software company, Headspring Systems. He’s the author of I Got There, and his most recent book, Modern Leader is a Wall Street Journal best seller.

JeVon and his story have been featured on CNBC, Entrepreneur, Forbes, Inc., and others.

Sponsored By:

Zapier - Try Zapier for free today at zapier.com/YAP

References Mentioned:

YAP Episode #30: Rise Against All Odds with JeVon McCormick:

YAP Episode #166: Practicing Conscious Leadership with John Mackey:

https://www.youngandprofiting.com/166-practicing-conscious-leadership-with-john-mackey/

YAP Episode #12: Unlocking the Power of Sleep With Daniel Gartenberg

https://www.youngandprofiting.com/12-unlocking-the-power-of-sleep-with-daniel-gartenberg/

Scribe Media: https://scribemedia.com/

JeVon’s Website: https://jevonmccormick.com/

JeVon’s Book: https://www.amazon.com/Got-There-Overcame-Poverty-American/dp/1619615568

JeVon’s LinkedIn: https://www.linkedin.com/in/jevonmccormick/

JeVon’s Instagram: https://www.instagram.com/jevonmccormick/

JeVon’s Twitter: https://twitter.com/jevon_mccormick

JeVon’s Facebook: https://www.facebook.com/jevonmccormickscribe

JeVon’s YouTube: https://www.youtube.com/c/JeVonMcCormickScribe

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/

Hala’s Instagram:https://www.instagram.com/yapwithhala/

Hala’s Twitter: https://twitter.com/yapwithhala

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

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Aug 10, 2022

00:51:50

Join Hala and YAP Media’s production manager, Jason Ames, as they answer questions from Hala’s text community. On this episode of #AskHalaAnything, Hala and Jayson discuss Hala’s fitness routine, some of Hala’s major turning points, her plans for the future, how to give meaningful feedback, and appreciating the journey to success, and so much more!

Sponsored by -

Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations

Zapier - Try Zapier for free today at zapier.com/YAP

Social Media:

Follow YAP on IG: www.instagram.com/youngandprofiting

Reach out to Hala directly at Hala@YoungandProfiting.com

Follow Hala on Linkedin: www.linkedin.com/in/htaha/

Follow Hala on Instagram: www.instagram.com/yapwithhala

Follow Hala on Clubhouse: @halataha

Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 08, 2022

01:07:03

How do you deal with toxic environments? Whether they’re at work, at home, or in your head, toxic environments can have huge effects on your confidence, energy, health, and beyond. But how do you overcome the negative people and challenges you’re facing to live the life you dream of? Best-selling author, confidence creator, and entrepreneur, Heather Monahan’s 3-Step BAK process will help you overcome your villains and profit in life. In this episode, Hala and Heather chat about what it means to live lanelessly, the feedback sandwich technique, how to create confidence and beat negative self-talk, and manifestation and visualization.

Topics Include:

- Hala and Heather’s relationship

- Stories that get in people’s way

- Living lanelessly

- Heather’s career journey

- Writing Overcome Your Villain

- Heather’s 3-Step BAK process

- The feedback sandwich technique

- Negative self talk

- Manifesting and visualization

- 30-day grid

- The power of music surrounding your goal

- Pitching Yourself

- The importance of knowledge and skills

- Heather’s actionable advice

- Heather’s secret to profiting

- And other topics…

Heather Monahan is a 2X best-selling author, Top 50 Keynote Speaker in the World 2022, entrepreneur, founder of Boss In Heels, and host of the podcast, Creating Confidence. She’s recently been appointed to the Board of Directors of Healthlynked Corp.

Before becoming a top author and speaker, Heather successfully climbed the corporate ladder for nearly 20 years, she is one of the few women to break the glass ceiling and claim her spot in the C-suite.

In 2017, Heather was named one of the Most Influential Women in Radio, in 2018, Thrive Global named her a Limit Breaking Female Founder, and in 2021 Girls Club named her the Thought Leader of the Year. Forbes named Heather’s first book, Confidence Creator, one of the 5 must-have books for women in business in 2021. Heather’s latest book, Overcome Your Villains was released in November 2021.

Sponsored By:

Zapier - Try Zapier for free today at zapier.com/YAP

Constant Contact - Go to constantcontact.com to get started for free today

The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

Resources Mentioned:

Heather’s Books: https://www.amazon.com/Heather-Monahan/e/B07BNX96Z1/

Heather’s TedxTalk: https://www.ted.com/talks/heather_monahan_me_too_s_mis_step_or_me_too_s_mistake

Heather’s Podcast: https://podcasts.apple.com/us/podcast/creating-confidence-with-heather-monahan/id1462192400

Heather’s Website: https://heathermonahan.com/

Heather’s Linkedin: https://www.linkedin.com/in/theheathermonahan/

Heather’s Twitter: https://twitter.com/_heathermonahan/

Heather’s Instagram: https://www.instagram.com/heathermonahan/

Heather’s Facebook: https://www.facebook.com/heathermonahanofficial

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/

Hala’s Instagram:https://www.instagram.com/yapwithhala/

Hala’s Twitter: https://twitter.com/yapwithhala

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

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Aug 05, 2022

00:41:39

Do you want to grow your podcast and dominate your social network? Listen to the top podcast host of Young and Profiting Podcast, CEO of YAP Media, and major LinkedIn Influencer, Hala Taha’s guest appearance in the yearly Capsho + Grow Your Podcast Summit. The Grow Your Podcast Summit is a three-day event hosted by Deirdre Tshien, Founder of Capsho. At the 2022 Grow Your Podcast Summit, Deirdre interviewed 33 industry experts on ways to grow, monetize and scale podcasts. In this episode, Hala shares her career journey from radio to corporate to entrepreneurism. She chats about how she grew the Young and Profiting podcast, and she gives actionable advice about how to promote your podcast using social networks, advertising, and more.

Topics Include:

- Hala’s career journey and podcast growth

- Dealing with rejection

- How Hala grew her podcast

- Content on different platforms

- Advertising on podcast players

- Hala’s LinkedIn strategy

- Hala’s content strategy

- And other topics…

Sponsored By:

Indeed - Claim your $75 credit now at Indeed.com/yap (Terms and conditions apply)

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

Resources Mentioned:

YAP Media: https://yapmedia.io/

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/

Hala’s Instagram:https://www.instagram.com/yapwithhala/

Hala’s Twitter: https://twitter.com/yapwithhala

https://www.katymilkman.com/podcast

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

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Aug 01, 2022

01:01:56

Do you want to create lasting behavioral change but can’t seem to make it stick? Katy Milkman, Wharton School Professor, bestselling author, and podcast host has dedicated her life to studying behavior change, and in this episode, she gives a science-backed blueprint of how to create lasting change and achieve your goals. In this episode, Hala and Katy chat about barriers to change and why humans are so impulsive. Katy shares science-backed strategies to help you create lasting change like temptation bundling, gamification, and the fresh start effect. Katy also dives deep into what she’s learned about encouraging others to adopt a behavior through nudging, and the powerful effect giving advice can have.

Topics Include:

- What first got Katy interested in human behavior

- Relationship between engineering and human behavior

- What makes it so hard for us to change?

- Why are humans impulsive?

- Temptation bundling and gamification

- Commitment Devices

- The Fresh Start Effect

- Rigidity versus variability for habits

- Counteracting the “What the Hell Effect”

- Perspective on the power of negative thinking

- Why acting like a mentor can help you succeed

- How can we become advice-givers?

- COVID-19 Vaccine Adoption Research

- Nudging

- Katy’s actionable advice

- Katy’s secret to profiting

- And other topics…

Katy Milkman is a James G. Dinan Professor at The Wharton School of the University of Pennsylvania and the host of Charles Schwab’s popular behavioral economics podcast Choiceology. She is also the co-founder and co-director of the Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change whose work is being chronicled by Freakonomics Radio. She is also the author of the best-selling book, How to Change.

She received her undergraduate degree from Princeton University (summa cum laude) in Operations Research and Financial Engineering and her Ph.D. from Harvard University's joint program in Computer Science and Business.

Sponsored By:

Indeed - Claim your $75 credit now at Indeed.com/yap (Terms and conditions apply)

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations

Resources Mentioned:

Katy’s Book: https://www.katymilkman.com/book

Katy’s Website: https://www.katymilkman.com/

Katy’s Newsletter: https://www.katymilkman.com/newsletter-milkman-delivers

Katy’s Linkedin: https://www.linkedin.com/in/katy-milkman/

Katy’s Twitter: https://twitter.com/katy_milkman

Katy’s Instagram: https://www.instagram.com/katymilkman/

Katy’s Facebook: https://www.facebook.com/katymilkmanphd/

Katy’s Podcast, Choiceology:

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/

Hala’s Instagram:https://www.instagram.com/yapwithhala/

Hala’s Twitter: https://twitter.com/yapwithhala

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

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Jul 29, 2022

00:30:52

What if the world’s habit experts told you how to form new habits, better? Or how we can replace the bad habits we’ve fallen into a routine rut with?

On today’s YAP Snacks, we’ll hear snippets of actionable takeaways from previous interviews with habit experts like Charles Duhigg, Jeff Haden, Mark Batterson, and more!

So if you’re wanting to revamp your daily habit routine, or take accountability for changing bad habits, tune into this episode to hear from the absolute EXPERTS on building and breaking habits!

Sponsored by:

ClickUp - Sign up today at ClickUp.com and use codeUse code YAP to get 15% off ClickUp's massive Unlimited Plan for a year!

Constant Contact - Go to constantcontact.com to get started for free today

Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations

True Underdog - Check out trueunderdog.com to get started!

Social Media:

Follow YAP on IG: www.instagram.com/youngandprofiting

Reach out to Hala directly at Hala@YoungandProfiting.com

Follow Hala on Linkedin: www.linkedin.com/in/htaha/

Follow Hala on Instagram: www.instagram.com/yapwithhala

Follow Hala on Clubhouse: @halataha

Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 27, 2022

00:55:07

Do you have trouble breaking old habits, creating new ones, or accomplishing your goals? If so, you might be relying on your willpower to make changes, and according to Benjamin Hardy, organizational psychologist and author, willpower doesn’t work! In order to create true, lasting change, you need to utilize your environment to support your goals.

In this #YAPClassic, Hala and Benjamin chat about key topics from his book Willpower Doesn’t Work, discuss the alternatives to willpower and how to commit to something, share how you can alter your surroundings to help you make changes, dive into the importance of morning rituals, and talk about how to get into a peak state.

Topics Include:

- What motivated him to write Willpower Doesn't Work

- Traditional beliefs behind willpower

- Why does willpower suck?

- Alternatives to willpower and how to commit to something

- Social pressure and making it public

- Importance of investing in your goals

- How to alter environment to help accomplish your goals

- How to optimize primary and secondary connections

- Fostering high stress and high recovery environments

- Playing roles in different situations

- Importance of morning rituals and how to get into peak state

- Ben’s recommendation for millennials

- And other topics…

Dr. Benjamin Hardy is an organizational psychologist, author, and the world’s leading expert on the application of the Future Self science. His books have sold hundreds of thousands of copies, and his blogs have been read by hundreds of millions.

He’s published six books, Willpower Doesn't Work, Personality Isn't Permanent, Who Not How, The Gap and the Gain, Be Your Future Self Now, and 10X is Easier than 2X.

Sponsored By:

ClickUp - Sign up today at ClickUp.com and use codeUse code YAP to get 15% off ClickUp's massive Unlimited Plan for a year!

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

Resources Mentioned:

YAP Episode #7: Willpower Sucks, Just Change Your Environment: https://www.youngandprofiting.com/7-willpower-sucks-just-change-your-environment-with-benjamin-hardy/

YAP Episode #154: Social Entrepreneurship with Mark Batterson: https://youngandprofiting.com/154-social-entrepreneurship-with-mark-batterson/

Benjamin’s Website: https://benjaminhardy.com/

Benjamin’s LinkedIn: https://www.linkedin.com/in/benjaminhardy88/

Benjamin’s Instagram: https://www.instagram.com/benjamin_hardy_phd/

Benjamin’s YouTube: https://www.youtube.com/channel/UC07WXGmXVbNrv3VMOp5DvDw

Benjamin’s Facebook: https://www.facebook.com/benjaminhardy88/

Benjamin’s Twitter: https://twitter.com/BenjaminPHardy

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/

Hala’s Instagram:https://www.instagram.com/yapwithhala/

Hala’s Twitter: https://twitter.com/yapwithhala

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 25, 2022

00:57:00

What do you want to do before you die? Ben Nemtin, New York Times best-selling author and star of the MTV show The Buried Life wants you to answer that question… and act on it! In a journey that started off as a two-week trip and extended to an over ten year journey, Ben and his three friends, Jonnie, Dave, and Duncan, set off to knock 100 bucket lists items off their list and for every bucket list item they accomplished, they would help a complete stranger check something off their list. They called that list “The Buried Life.” And through that experience they have proven that no dream is too big to achieve. And it all starts by writing a bucket list.

In this episode, Ben and Hala talk about everything Ben has learned about life and accomplishing goals along the way. They talk about Ben’s depression, how one small decision can change the trajectory of your life, how to make a bucket list and why you should, and Ben shares stories of bucket list items he’s checked off and stories of helping others accomplish their bucket list items.

Topics Include:

- Ben’s early life

- Ben’s struggle with depression in college

- How one small decision can change your life

- Does Ben still suffer from depression?

- The Buried Life

- Why it’s not selfish to have personal goals

- The ten categories of life

- Stories of bucket list accomplishments

- What bucket list items they haven’t achieved

- Ben’s actionable advice

- Ben’s secret to profiting in life

- And other topics…

Ben Nemtin is the #1 New York Times best-selling author of What Do You Want To Do Before You Die? and a star of the MTV show The Buried Life. He is recognized as one of the World’s Best Motivational Speakers, as well as one of the World’s Top Organizational Culture Thought Leaders by Global Gurus (2020).

As the co-founder of The Buried Life movement, Ben’s message of radical possibility has been featured in major media including The Oprah Winfrey Show, The Today Show, CNN, NBC, FOX, ABC, CBS, and more.

Sponsored By:

ClickUp - Sign up today at ClickUp.com and use codeUse code YAP to get 15% off ClickUp's massive Unlimited Plan for a year!

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

Faherty - Head to fahertybrand.com/yap and use code YAP at checkout to get 20% OFF!

Constant Contact - Go to constantcontact.com to get started for free today

Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations

Resources Mentioned:

Ben’s Book: https://www.amazon.com/Ben-Nemtin/e/B00DX1XWOE

Ben’s Website: https://www.bennemtin.com/about/

Ben’s Linkedin: https://www.linkedin.com/in/bennemtin/

Ben’s Twitter: https://twitter.com/BenNemtin

Ben’s Instagram: https://www.instagram.com/bennemtin/

Ben’s Facebook: https://www.facebook.com/bennemtin

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/

Hala’s Instagram:https://www.instagram.com/yapwithhala/

Hala’s Twitter: https://twitter.com/yapwithhala

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 22, 2022

00:51:05

Hala’s text community sent in all kinds of questions for her to answer. Join her and YAP Media’s Production Director, Jason Ames, as they answer questions from listeners and fans about developing entrepreneurial skills, how to build a brand from scratch, the best marketing strategies for beginning entrepreneurs, how to onboard new clients, and Hala’s experience juggling a full-time job with her side hustle!

Sponsored by :

Open Door Capital - Go to investwithodc.com to learn more!

Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations

Constant Contact - Go to constantcontact.com to get started for free today

Faherty - Head to fahertybrand.com/yap and use code YAP at checkout to get 20% OFF!

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

Social Media:

Follow YAP on IG: www.instagram.com/youngandprofiting

Reach out to Hala directly at Hala@YoungandProfiting.com

Follow Hala on Linkedin: www.linkedin.com/in/htaha/

Follow Hala on Instagram: www.instagram.com/yapwithhala

Follow Hala on Clubhouse: @halataha

Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 18, 2022

01:16:27

Do you set goals and struggle to achieve them? Today’s guest, Dr. Jeff Spencer has the solution. Jeff is a former Olympian, renowned chiropractor, and one of the world’s leading experts on elite performance who has spent decades working with leading athletes and business leaders to set and accomplish their goals. With Jeff’s Champion’s Blueprint, you can choose the R.I.G.H.T goals and reach your highest potential. In this episode, Hala and Jeff chat about why success is both a path and a process, what is a R.I.G.H.T goal, the importance of knowing our blindspots, the stages of performance, and the Champion’s Blueprint.

Topics Include:

- Jeff’s personal journey

- Lessons from the tragic story of his father

- What he learned as an olympian and how that crosses over into business

- What qualities he looks for in his clients

- Why success is both a path and a process

- The Champion’s Blueprint

- Why mind/body soul need to be aligned with goals

- What is a R.I.G.H.T goal?

- Peripheral vision and the importance of knowing our blindspots

- What questions should we ask ourselves to determine the risks?

- How do people blow it?

- Why thinking about your legacy is important

- The story of Jeff’s daughter, Kin

- How to take inventory of resources before starting a goal

- The stages of performance

- Is every goal possible with the right preparation and plan?

- Jeff’s actionable advice

- Jeff’s secret to profiting in life

- And other topics..

Dr. Jeff Spencer is a former Olympian, team member of eight Tours de France, renowned chiropractor, international lecturer, and Life Coach. Jeff is one of the world’s leading experts on elite performance and has worked with athletes, leaders, and CEOs including Tiger Woods, Richard Branson, Vice Admiral David H. Buss, and dozens of others.

Jeff is also an author of several books including his most recent, Turn It Up! How to Perform at Your Best for a Lifetime.

Sponsored By:

Faherty - Head to fahertybrand.com/yap and use code YAP at checkout to get 20% OFF!

Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

Constant Contact - Go to constantcontact.com to get started for free today

Open Door Capital - Go to investwithodc.com to learn more!

Resources Mentioned:

Jeff’s Telegram: T.me/championsexperience

Jeff’s Website: https://www.drjeffspencer.com/

Jeff’s Linkedin: https://www.linkedin.com/in/drjeffspencer/

Jeff’s Instagram: https://www.instagram.com/dr.jeffspencer/

Jeff’s Twitter: https://twitter.com/jeffspencer

Jeff’s Facebook: https://www.facebook.com/drjeffspencer1/

Jeff’s YouTube: https://www.youtube.com/channel/UCaCbi-Ldo-jMlJzAvAtyU6g

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/

Hala’s Instagram:https://www.instagram.com/yapwithhala/

Hala’s Twitter: https://twitter.com/yapwithhala

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 15, 2022

00:59:16

Do you feel like you’re meant for something more but don’t have the resources or background to make it happen? Entrepreneur, educator and best-selling author Dean Graziosi believes that you can turn your disadvantages into superpowers by adopting an underdog mindset. Motivation, success, and happiness are right at your fingertips, you just need to know how to flip the switch. In this episode, Hala and Dean yap about Dean’s come-up story from humble beginning to becoming a multimillionaire in his mid-20s, how Dean changed his mindset around money, what the Underdog Advantage is and how we can adopt an underdog mindset, how to gain confidence, and how to turn desperation into persuasion.

Topics Include:

- From humble beginnings to a multimillionaire in his mid-20s

- Changing his mindset around money and abundance

- What is the Underdog Advantage?

- How to adopt an underdog mindset

- How does Dean maintain his drive?

- Turning desperation into persuasion

- Sales and confidence

- How his parents’ divorce influenced him

- How he retains a healthy relationship with his ex

- Dean’s secret to profiting in life

- And other topics…

Dean Graziosi is a multiple New York Times best-selling author, entrepreneur, and educator. He has started or played a major role in over 14 successful companies, including the Mastermind.com platform.

His books include Millionaire Success Habits: The Gateway to Wealth & Prosperity and The Underdog Advantage: Rewrite Your Future by Turning Your Disadvantages Into Your Superpowers. He also created the Better Life Journal to help people implement principles taught in his books and online courses.

Dean’s philanthropic contributions include donating over 8,000,000 meals to Feeding America to help feed families in need, building multiple schools in Africa with the help of Village Impact, and donating $500,000 to help liberate children from human trafficking and sexual exploitation through Operation Underground Railroad.

Sponsored By:

Open Door Capital - Go to investwithodc.com to learn more!

Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations

Indeed - Go to indeed.com/yap to start hiring and only pay for quality applications matching the sponsored job description!

Resources Mentioned:

YAP Episode #68: The Underdog Advantage with Dean Graziosi: https://www.youngandprofiting.com/68-the-underdog-advantage-with-dean-graziosi/

Dean’s Books: https://www.deangraziosi.com/publications/

Dean’s Podcast: https://www.deangraziosi.com/podcast-episodes/

Dean’s Website: https://www.deangraziosi.com/

Dean’s LinkedIn: https://www.linkedin.com/in/deangraziosiinc/

Dean’s Instagram: https://www.instagram.com/deangraziosi/?hl=en

Dean’s Facebook: https://www.facebook.com/deangraziosipage/

Dean’s Twitter: https://twitter.com/deangraziosi

Dean’s YouTube :https://www.youtube.com/user/deangraziosi

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/

Hala’s Instagram:https://www.instagram.com/yapwithhala/

Hala’s Twitter: https://twitter.com/yapwithhala

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 11, 2022

00:55:02

Josh Peck rose to fame when he was a teenager starring in Nickelodeon’s hit show Drake & Josh. Despite living his dream of being an actor, Josh struggled with low confidence that took over his life, which ultimately manifested in a struggle with body image and sobriety. What Josh learned about himself in his darkest moments led him to launch a flourishing career as an actor in TV and movies and an incredible following on social media. Today, Josh is not only an actor and social media sensation, but also a podcaster and the author of the new memoir Happy People Are Annoying. Josh’s story is one of growth, passion, and acceptance. In this episode, Hala and Josh chat about Josh’s love for acting and humor, how Josh launched his career as an actor and his experience on Drake & Josh, how getting typecast affected his career, pivoting from TV to movies to social media, Josh’s struggle with body issues and sobriety, and what his career journey taught him about achieving happiness.

Topics Include:

- On the title of his book, Happy People Are Annoying

- How did Josh first get interested in performing?

- How did he start to learn about humor?

- How he overcame the doubters

- The story of telling the president of nickelodeon he wanted to be on All That

- Experience on Drake & Josh

- The relationship between humor and insecurity

- Pivoting after Drake & Josh ended

- Staring in the movie the Wackness

- How getting typecast affected his career

- Losing weight

- Josh’s experience with drugs and when he realized he needed to get sober

- What his career journey taught him about achieving happiness

- Dealing with the letdowns and criticism

- Starting his social media journey and how he gained millions of followers

- What is next for Josh

- Josh’s actionable advice

- Josh’s secret to profiting in life

- And other topics…

Josh Peck is an American actor, comedian, and YouTuber. He began his career as a child actor in the late 1990s and early 2000s, and had an early role on The Amanda Show. Josh became famous for his role in the Nickelodeon sitcom Drake & Josh from 2004 to 2007, and in its two television films in 2006 and 2008.

Josh also acted in films including Mean Creek (2004), Drillbit Taylor (2008), The Wackness (2008), ATM (2012), Red Dawn (2012), Battle of the Year (2013), Danny Collins (2015), and more. He played the main role in the Disney+ original series Turner & Hooch, and Hulu Original How I Met Your Father (2022). In 2017, Peck started a comedic lifestyle YouTube channel, Shua Vlogs. Josh is the author of Happy People Are Annoying.

Sponsored By:

Open Door Capital - Go to investwithodc.com to learn more!

Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations

Indeed - Go to indeed.com/yap to start hiring and only pay for quality applications matching the sponsored job description!

Thrive Market - Join ThriveMarket.com/YAP to get $80 in free groceries!

Faherty - Head to fahertybrand.com/yap and use code YAP at checkout to snag 20% off ALL your new spring staples

Resources Mentioned:

Josh’s Book: https://www.amazon.com/Happy-People-Annoying-Josh-Peck/dp/0063073617

Josh’s Podcast: https://podcasts.apple.com/us/podcast/male-models/id1595769029

Josh’s IMDB: https://www.imdb.com/name/nm0669681/

Josh’s Instagram: https://www.instagram.com/shuapeck/

Josh’s Twitter: https://twitter.com/ItsJoshPeck

Josh’s YouTube: https://www.youtube.com/channel/UCTr-klXfdXmrU9FEP987ueg

Josh’s Facebook: https://www.facebook.com/joshpeckofficial

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/

Hala’s Instagram:https://www.instagram.com/yapwithhala/

Hala’s Twitter: https://twitter.com/yapwithhala

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 08, 2022

00:59:40

On her path to becoming the successful podcast host of the Young and Profiting Podcast and the CEO of YAP media, Hala Taha had to overcome adversity and rejection. Hala’s story is one of grit, determination, loss, and hard work. In April 2022, Hala shared her incredible story at MIT’s 2022 Gathering of Titans at Endicott House. Gathering of Titans is an annual conference that brings a group of passionate CEOs together to share world-advancing ideas and business insights. In this #YAPSpecial of Hala’s Gathering of Titan’s speech, Hala shares her incredible come-up story, she talks about her experience as a Palestinian in the United States and dives into how she overcame the low points of her career and life to find massive success and happiness. She ends the talk with her secrets to profiting in life.

Topics include:

- Introduction

- Hala’s background and the American Dream

- When Hala realized she was different

- Growing up in America and wanting to be a star

- The impact of 9/11

- Hala’s experience at the New Jersey Institute of Technology

- The Law of Attraction

- Getting an internship at Hot97 and dropping out of school

- Getting fired from Hot97

- Starting the Sorority of HipHip

- Pursuing her MBA

- Internship at Hewlett Packard

- Starting Young and Profiting Podcast

- 2020 and the loss of her father

- Becoming a full-time entrepreneur

- Hala’s secrets to profiting in life

- Q & A

- And other topics…

Resources Mentioned:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/

Hala’s Instagram:https://www.instagram.com/yapwithhala/

Hala’s Twitter: https://twitter.com/yapwithhala

https://podcasts.apple.com/us/podcast/the-greatness-machine/id1555334180

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Sponsored By:

Open Door Capital - Go to investwithodc.com to learn more!

Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

Zapier - Try Zapier for free today at zapier.com/YAP

First Person - Go to getfirstperson.com and use code YAP to get 15% off your first order

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 04, 2022

01:16:42

How do you make the best decisions, maintain company culture as your business grows, and attract and retain incredible talent? Serial entrepreneur and best-selling author, Darius Mirshahzadeh believes the answer lies in core values. By properly leveraging and implementing core values at your company, your teams will be speaking the same language, making good decisions, building an awesome culture, and scaling to incredible success. In this episode, Hala and Darius talk about Darius’s unique come-up story, how to build a core value-driven organization, Darius’s six core values, good core values vs bad core values, and the Scale M.A.P. Method.

Topics Include:

- Darius’s come-up story

- The entrepreneurial lessons he learned from his father

- How his dad’s passing shaped his purpose

- Experience working at the White House

- What triggered him to want to work for himself

- Launching Twin Capital Brokerage

- Overcoming failure and pivoting

- Building and growing business through partnerships

- Why he decided to step down as CEO of Money Source

- On starting his brand, writing his book, and hosting a podcast

- Core values and what they mean

- How to build a core value-driven organization

- Darius’s six core values

- Why use viral, sticky language?

- A core value-driven organization vs one that has no core values

- Good vs bad core values

- Advice to begin to develop core values

- The Scale M.A.P. Method

- The Scale M.A.P Bootcamp

- Darius’s actionable advice

- Darius’s secret to profiting in life

- And other topics…

Darius Mirshahzadeh is a high-growth CEO, serial entrepreneur, and culture-building mad scientist who was ranked #9 on Glassdoor’s list of Top CEOs of Small and Medium Companies in the US. He is the author of the best-selling book, The Core Value Equation, and the host of The Greatness Machine Podcast.

Darius has led organizations that have won numerous Stevie awards, been named “#3 Best Place to Work” by San Francisco Business Times, and have landed at #40 on the Inc. 500 list of fastest-growing companies.

Sponsored By:

Open Door Capital - Go to investwithodc.com to learn more!

Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

Zapier - Try Zapier for free today at zapier.com/YAP

First Person - Go to getfirstperson.com and use code YAP to get 15% off your first order

Resources Mentioned:

Darius’s Book: https://www.amazon.com/Darius-Mirshahzadeh/e/B08BX5N3TD/

Darius’s Podcast, The Greatness Machine:

Darius’s Website: https://therealdarius.com/

Darius’s Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

Darius’s Twitter: https://twitter.com/kingdarius

Darius’s Instagram: https://www.instagram.com/whoompdarius/

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/

Hala’s Instagram:https://www.instagram.com/yapwithhala/

Hala’s Twitter: https://twitter.com/yapwithhala

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 01, 2022

00:39:16

If you want to grow and protect your wealth and secure your financial future, the best time to start is now. Investing can seem intimidating and confusing, but Peter Mallouk, CEO of Creative Planning, sought-after financial thought leader, and New York Times bestselling author is here to demystify investing and financial planning and get you on a path to financial freedom. In this episode, Hala and Peter discuss why now is the best time to start investing, what plans you should have in place before you invest, and at what point you should consider getting an independent financial advisor, and Peter gives tips about compounding, insurance, and diversifying.

Topics Include:

- Importance of optimism and the truth about “the good ole days”

- The media and the narrative of negativity

- Why is now the best time to be investing?

- S&P 500 and the importance of diversifying

- Real-life experience of the importance of diversifying

- The power of compounding

- Why it’s important to know what we want

- Financial independence vs retirement

- Important plans to have in place before starting investing

- Difference between broker and independent financial advisor

- When should you get an independent financial advisor

- Tips for someone working at a corporation

- Advice about insurance

- What to look for in financial planning

- Peter’s New Book, The Path

- Peter’s secret to profiting in life

- And other topics…

Peter Mallouk is the CEO of Creative Planning, a wealth management firm, that has been ranked #1 in America by outlets such as CNBC and Barron’s. Peter has been on Worth Magazine’s Power 100 rankings and has received other accolades such as the Ernst & Young Entrepreneur of the Year Award.

He is also a financial industry thought leader and author of several books, including The 5 Mistakes Investors Make and How to Avoid Them and The Path, co-authored by Tony Robbins.

Sponsored By:

Open Door Capital - Go to investwithodc.com to learn more!

Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

Faherty - Head to fahertybrand.com/yap and use code YAP at checkout to snag 20% off ALL your new spring staples

First Person - Go to getfirstperson.com and use code YAP to get 15% off your first order

Resources Mentioned:

YAP Episode #84: The Path to Financial Freedom with Peter Mallouk: https://www.youngandprofiting.com/84-the-path-to-financial-freedom-with-peter-mallouk/

YAP Episode #72: Post-Covid Predictions and Investing Tips with Peter Mallouk: https://www.youngandprofiting.com/72-post-covid-predictions-and-investing-tips-with-peter-mallouk/

Peter’s Books: https://www.amazon.com/Peter-Mallouk/e/B00NA6DO18

Peter’s Website: https://creativeplanning.com/

Peter’s LinkedIn: https://www.linkedin.com/in/peter-mallouk/

Peter’s Twitter: https://twitter.com/PeterMallouk/

Peter’s Facebook: https://www.facebook.com/OfficialPeterMallouk/

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/

Hala’s Instagram:https://www.instagram.com/yapwithhala/

Hala’s Twitter: https://twitter.com/yapwithhala

https://www.youngandprofiting.com/116-how-netflix-disrupted-the-entertainment-industry-with-marc-randolph/

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 29, 2022

00:44:49

If you want to launch your startup and get tricks and tips from legendary startup founders, you’re in the right place. In this #YAPLive, we get schooled on the startup world by Netflix and Kickstarter founders, Marc Randolph and Yancey Strickler. Marc and Yancey are known for their innovative ideas and tremendous successes, so who better to show us the ropes? In this episode, Hala, Marc, and Yancey chat about the traits and qualities of successful entrepreneurs, Yancey’s philosophy of Bentoism and why it’s important that businesses are led by deeper values than profit, how to determine if a product has demand, and how to know when to pivot.

Topics Include:

- Traits and qualities of successful entrepreneurs

- The story behind creating Netflix

- Yancy’s philosophy of Bentoism

- What is the biggest lesson learned from failure

- How to determine a product that has demand

- How to know when to pivot vs close your business

- How much should we pay attention to the competition?

- Q & A: Pitching your ideas

- Advice for a new entrepreneur

- And other topics…

Marc Randolph is the co-founder and first CEO of Netflix, and a veteran Silicon Valley entrepreneur, investor, and advisor. He is also the author and podcast host of That Will Never Work.

Yancey Strickler is a writer and entrepreneur. He’s the co-founder of Kickstarter, cofounder of Metalabel, and co-founder of the artist resource The Creative Independent. He is also the creator of Bentoism and The Ideaspace, and the author of This Could Be Our Future: A Manifesto for a More Generous World.

Sponsored By:

Open Door Capital - Go to investwithodc.com to learn more!

Wise - Join 13 million people and businesses who are already saving, and try Wise for free at Wise.com/yap

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

Faherty -

Knack Bags - Go to knackbags.com - Use the code YAP and for a limited time, get a free TSA-approved lock with purchase, just add the TSA lock to your cart with your Knack bag of choice and use the code YAP at checkout to get it for free.

Resources Mentioned:

#YAPLive: Start Up School with Top Tech Founders on Clubhouse: https://www.youngandprofiting.com/yaplive-start-up-school-with-top-tech-founders-on-clubhouse/

YAP Episode #116: How Netflix Disrupted The Entertainment Industry with Marc Randolph

YAP Episode #81: Bentoism For a Better World with Yancey Strickler:

https://www.youngandprofiting.com/81-bentoism-for-a-better-world-with-yancey-strickler/

Marc’s Website: https://marcrandolph.com/

Marc’s Podcast: https://marcrandolph.com/podcasts/

Marc’s Book: https://marcrandolph.com/the-book/

Marc’s LinkedIn: https://www.linkedin.com/in/marcrandolph/

Marc’s Instagram: https://www.instagram.com/thatwillneverwork/

Marc’s Twitter: https://twitter.com/mbrandolph

Yancey’s Website: https://www.ystrickler.com/

Yancey’s Book: https://www.ystrickler.com/book

Yancy’s LinkedIn: https://www.linkedin.com/in/yancey-strickler-486b4557/

Yancey’s Instagram: https://www.instagram.com/ystrickler/

Yancyey’s Twitter: https://twitter.com/ystrickler

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/

Hala’s Instagram:https://www.instagram.com/yapwithhala/

Hala’s Twitter: https://twitter.com/yapwithhala

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 27, 2022

01:05:43

What do chess players and entrepreneurs have in common? The best ones are always anticipating their next five moves. Patrick Bet-David, CEO and founder of PHP agency and the creator behind the widely popular YouTube channel Valuetainment, shares the secret of strategizing your next moves. In this episode, Hala and Patrick talk about Patrick’s latest book, Your Next Five Moves. They dive deep into the lessons Patrick learned from his unique upbringing, talk about the Law of Attraction and Patrick’s keys to success, and discuss how the vision and mindset of a chess grandmaster apply to business.

Topics Include:

- Patrick’s background growing up in Iran

- How adversity impacts success

- Why he struggled in high school

- Experience in the military and how he applied what he learned to entrepreneurship

- The value of connection and comradery

- The joke on his cover letter that got him job interviews

- Intreprenuer vs entrepreneur

- Why he decided to start PHP Agency

- How does he attract a diverse workforce?

- How reading changed his life

- The Law of Attraction and Patrick’s keys to success

- The vision and mindset of a chess master and how it’s related to business

- How do you decide what the right sequence is?

- The five moves to achieving your goals

- Patrick’s actionable advice

- Patrick’s secret to profiting

- And other topics…

Patrick Bet-David is a content creator, producer, author, and CEO of both PHP Agency, Inc., an insurance sales, marketing, and distribution company, and Valuetainment Media, a media brand that exists to teach about the fundamentals of entrepreneurship and personal development. It has been referred to as “the best channel for entrepreneurs.”

Patrick is the author of Your Next Five Moves: Master the Art of Business Strategy.

Sponsored By:

Wise - Join 13 million people and businesses who are already saving, and try Wise for free at Wise.com/yap

Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations

LinkedIn Marketing Solutions - LinkedIn is offering a $100 credit on your next campaign. Go to LinkedIn.com/YAP to claim your credit

Open Door Capital - Go to investwithodc.com to learn more!

Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features

Resources Mentioned:

Books by Patrick: https://www.amazon.com/Patrick-Bet-David/e/B006K8HXCE

Website: https://www.patrickbetdavid.com/

Linkedin: https://www.linkedin.com/in/patrick-bet-david-3731553/

Instagram: https://www.instagram.com/patrickbetdavid/

Twitter: https://twitter.com/patrickbetdavid

Facebook: https://www.facebook.com/PatrickBetDavid.Valuetainment

YouTube: https://www.youtube.com/user/patrickbetdavid

Connect with Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/

Hala’s Instagram:https://www.instagram.com/yapwithhala/

Hala’s Twitter: https://twitter.com/yapwithhala