You deliver your presentation, then well-meaning friends and would-be advisors offer their feedback. However, their recommendations vary widely. Which do you implement? Mark and Darren share their experience and offer specific guidelines and a process for deciding which feedback you should use.

SNIPPETS:

• Facilitate your audience feedback

• Ask your audience members key questions

• Discern which feedback fits for you

• Individually inventory each piece of feedback

• Remember you are the CEO of your speech

• Don’t use feedback just because it’s from someone with status or authority

• Test every bit of feedback and follow your heart

Mark and Darren have oft said that the first step to an unforgettable presentation is A CLEAR MESSAGE, but what is Step #2? In this episode they describe your Foundational Phrase and explain how a well-crafted Foundational Phrase can make your presentation unforgettable.

SNIPPETS:

• Create a Foundational Phrase to make your message memorable

• It should be rhythmic

• 10 words or fewer are easier to remember

• A well-crafted Foundational Phrase has weight and influence

• It should run like thread throughout your presentation

• It can be rhyming or alliterative

• Connect your Foundational Phrase to your message

• Brainstorm with a friend to craft each other’s Foundational Phrase

A key element in a story is the hero’s journey, and it must end in transformation. There are ways to make the transformation clear, and meaningful, to your audience. Darren and Mark talk about that transformation and offer simple but practical techniques for doing so.   

SNIPPETS:

• If there is no transformation, there is no story

• Establish an emotional connection between the hero and your audience

• RELATABLE - Your audience should relate to the hero’s struggle

• DESIRABLE - Your audience should want the hero’s transformation

• Include the right details and paint the right picture of the hero’s ‘THEN’

• Let the audience witness the change and see the hero’s ‘NOW’

• Show a vivid contrast between the ‘THEN’ and the ‘NOW’

• Let another character see and acknowledge the transformation

• Revisit your story and make your character transformation clear

“If you want to get booked, you need a demo reel!” This is now common advice for speakers. But what makes a good speaker demo reel? Where do you begin? Today Mark and Darren find out from Chris West, Founder and Owner of Video Narrative, Inc. and the authority on outstanding speaker demo reels. His advice provides a roadmap of the steps necessary for you to create your unforgettable speaker demo reel!

SNIPPETS:

• Position yourself in a category of ONE

• Turn your story into a video narrative

• Your video should be like a good movie

• Meeting planners view video to create their short list

• Meeting Planners look for reasons to disqualify you

• It is your #1 sales tool

• It should clearly distinguish you as the one, or NOT the one

• It must define problems, teach tactics, give you credibility and show results

• It should be under four minutes long

• It should answer the question, “Why should we choose you?”

“Don’t give a speech; deliver an EXPERIENCE!” is an exhortation that co-host Mark offers frequently. Today he and Darren dive into the ‘3-D’ technique they used with a recent coaching client. They discuss how this technique will help you to authentically recreate and relive the scenes in your stories, elevate your audience’s experience, and make your story unforgettable.  

SNIPPETS:

• Go beyond stage-ology

• Recreate and re-live your stories

• Anchor scene locations in your speaking area

• Anchor points of wisdom to specific locations in your speaking area

• Use post-its to represent and rehearse specific locations in a scene

• Use stage depth for realistic distances in scenes

• Use angles to correctly depict the location of objects and characters

• Realistically show character height differences when standing, sitting etc.

• Visit speaking location beforehand and map out post-it locations

Can you remember the moment when you KNEW you were ‘legit?’ Perhaps you’re an emerging presenter and have no idea what that means. Darren and Mark each share their coming of age story and explain how acknowledging, understanding and sharing your coming of age story can serve your audience and make you unforgettable.  

SNIPPETS:

• Your journey encourages others

• You can come of age by teaching other people’s content

• Strive to be unforgettable

• Dollars follow impact

• Always deliver value

• You can start by delivering fee-waived presentations

• Share your coming-of-age story

• Encourage others to share their coming-of-age stories

It’s always nice to know that you rocked your presentation. The audience is buzzing and the event planner is happy. Do you go home thrilled with a job well done, or have you missed a critical step? Today Mark and Darren offer a perspective on the step that can serve your audience beyond your presentation, a step that provides additional value, a step that can make you unforgettable.  

SNIPPETS:

• Added value is your responsibility

• Define your next step

• Believe in your next step

• Point your audience to additional resources, even if they aren’t your own

• Give your audience a reason to desire more from you

• Think OFFER, not SALE

• You’re not HAWKING, you’re HELPING

• Give your audience THEIR next step

You’ve delivered your presentation, but your impact doesn’t have to end there. How can you extend your influence? With testimonials! How valuable can they be? Listen as Mark and Darren discuss the influence that testimonials can provide. They explain different types of testimonials, how to  capture them, and how to use them effectively, proving that powerful testimonials can help you to expand the reach of your unforgettable presentation.  

SNIPPETS:

• Multiply the value of your presentation

• Get Event Planner testimonials

• Get event attendee testimonials

• Maintain separate folders for testimonial types

• Use iRig mic with your mobile device

• Compile specific questions to get influential responses

• Get Virtual testimonials

• Edit video testimonials and use a royalty-free music bed

• Have Execs/Event Planners identify themselves in testimonial videos

• In text testimonials, highlights key observations by key individuals

How do you handle the overwhelming questions and comments that come after your talk? How do you get testimonials when others want to talk to you? How do you focus on one person when someone else wants to join in? Today Darren and Mark answer these questions and offer additional ideas to help you be even more unforgettable after your talk.  

SNIPPET:

• Be accessible after your talk

• Get Event Planner testimonials

• Use iRig2 mic with your mobile device

• Wear your own recording device during your talk and leave it on afterwards

• Ask: “What specifically helped you or made you feel connected?”

• Capture common comments

• Study responses and find the gold

• Deputize someone to record for you

What can presenters learn from a professional football (soccer) commentator? Today Mark and Darren find out from Peter Drury, rated by the world’s largest football community 90min as “the best commentator of all time.” Among other subjects, Peter discusses preparation, criticism, customization, being respectful with language, and showing up BIG every time. He even participates in an impromptu word game along the way! The principles he shares will propel any presenter on their journey to being unforgettable.

SNIPPETS:

• Love the words you use

• A speech is not well-delivered if it sounds too written

• You do your best work when you are relaxed

• There is no excuse for not being absolutely prepared

• Stay on top of your subject

• Be respectful and careful with language

• Accept fair criticism; be robust in the face of unfair criticism

• Be self-critical

• Listen to the people you trust

• Remain yourself; humble, authentic; and do it because you love it